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Author: David Ullman Publisher: Figure 1 Publishing ISBN: 177327113X Category : Business & Economics Languages : en Pages : 115
Book Description
It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the problem. After nearly five decades in the advertising business, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the ’60s and ’70s—that’s not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It’s simple—learn how to be a great client, and you’ll get great advertising.
Author: Stephanie Wittels Wachs Publisher: Sourcebooks, Inc. ISBN: 1492664111 Category : Biography & Autobiography Languages : en Pages : 246
Book Description
In the style of The Recovering, and Educated: A Memoir, Stephanie Wittels Wachs delves into the dark world of loss, grief, and addiction in a heartbreaking but hopeful memoir With a captivating foreward by Aziz Ansari One phone call was all it took to change Stephanie Wittels Wachs's life forever... Her younger brother, Harris, a comedy star known for his work on Parks and Recreation and for introducing the world to the art of the humblebrag, died of a heroin overdose. How do you make sense of such a tragic end to a life full of so much hilarious brilliance? In beautiful, unsentimental, and surprisingly funny prose, Stephanie Wittels Wachs alternates between her brother's struggle with addiction, which she learned about three days before her wedding, and the first year after his death, in all its emotional devastation. This compelling portrait of a comedic genius and a profound exploration of the love between siblings is A Year of Magical Thinking for a new generation of readers. Everything is Horrible and Wonderful will make you laugh, cry, and wonder if that possum on the fence is really your brother's spirit animal. A touching memoir that delves into addiction, grief recovery, and healing after loss, this poignant story ultimately showcases the enduring love we have for those we lose too soon.
Author: David Ullman Publisher: Figure 1 Publishing ISBN: 177327113X Category : Business & Economics Languages : en Pages : 115
Book Description
It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the problem. After nearly five decades in the advertising business, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the ’60s and ’70s—that’s not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It’s simple—learn how to be a great client, and you’ll get great advertising.
Author: Frances X. Frei Publisher: Harvard Business Press ISBN: 1422133311 Category : Customer relations Languages : en Pages : 262
Book Description
Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Author: Shep Hyken Publisher: Greenleaf Book Group ISBN: 1626340102 Category : Business & Economics Languages : en Pages : 249
Book Description
You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.
Author: Karen Hough Publisher: Berrett-Koehler Publishers ISBN: 1626563136 Category : Business & Economics Languages : en Pages : 156
Book Description
Gold Honoree, Benjamin Franklin Digital Book Awards This enhanced edition of Be the Best Bad Presenter Ever includes 13 exclusive videos that show you how to be a memorable, effective presenter by breaking all the rules. These videos offer a unique learning experience as author Karen Hough walks you through the good, the bad, and the ugly in the world of presentations. Watch as she and her colleagues model how to communicate ideas with care and authenticity, while poking fun at the ridiculous habits that are considered the norm in giving presentations. Most of us have received unhelpful advice like this before: cling to the podium, when in doubt use bullet-points, and suppress your nerves before they suppress you. Thankfully, Karen Hough debunks these myths and shows you how to be a presenter who makes a genuine connection with the audience—the type of connection that inspires people to take action. With 25 minutes of lively and engaging video, this enhanced edition copy will change everything you thought you knew about presentations. Join Karen Hough as she teaches you how to be the best bad presenter you can be, so that what you say will actually make a difference.
Author: Michael Larsen Publisher: Sourcebooks, Inc. ISBN: 1402234031 Category : Language Arts & Disciplines Languages : en Pages : 338
Book Description
Written by a top literary agent who gives writers an insider's view of how to find and work with an agent throughout the process of getting published. Includes: -- How to know that you're ready for an agent -- 7 ways to find an agent -- Writing a cover letter that grabs attention -- What to do with an agent once you've got one -- What you can expect and what you'd better not hope for -- Making sure this is the right agent for you -- Congratulations, now you have an agent AND an editor -- How to avoid the 7 worst pitfalls for aspiring writers -- And much, much more. In today's highly competitive publishing industry, literary agents are more important than ever. Whether you write fiction or non-fiction, reference or children's books, here is everything you need to know about using an agent to launch and sustain your literary career.a
Author: Robert Bacal Publisher: Bacal & Associates ISBN: 1452803803 Category : Business & Economics Languages : en Pages : 191
Book Description
Bacal provides a practical guide to dealing with nasty, hostile, angry, and even abusive customers. He gives you the skills and confidence to deal with the most troublesome of customers.
Author: David Mitchell Publisher: Vintage Canada ISBN: 0307373576 Category : Fiction Languages : en Pages : 541
Book Description
#1 INTERNATIONAL BESTSELLER • A timeless, structure-bending classic that explores how actions of individual lives impact the past, present and future—from a postmodern visionary and one of the leading voices in fiction Featuring a new afterword by David Mitchell and a new introduction by Gabrielle Zevin, author of Tomorrow, and Tomorrow, and Tomorrow One of the New York Times’s 100 Best Books of the 21st Century • Shortlisted for the International Booker Prize Cloud Atlas begins in 1850 with Adam Ewing, an American notary voyaging from the Chatham Isles to his home in California. Ewing is befriended by a physician, Dr. Goose, who begins to treat him for a rare species of brain parasite. The novel careens, with dazzling virtuosity, to Belgium in 1931, to the West Coast in the 1970s, to an inglorious present-day England, to a Korean superstate of the near future where neocapitalism has run amok, and, finally, to a postapocalyptic Iron Age Hawaii in the last days of history. But the story doesn’t end even there. The novel boomerangs back through centuries and space, returning by the same route, in reverse, to its starting point. Along the way, David Mitchell reveals how his disparate characters connect, how their fates intertwine, and how their souls drift across time like clouds across the sky. As wild as a video game, as mysterious as a Zen koan, Cloud Atlas is an unforgettable tour de force that, like its incomparable author, has transcended its cult classic status to become a worldwide phenomenon.
Author: Bryn Greenwood Publisher: Macmillan ISBN: 1250074134 Category : Fiction Languages : en Pages : 353
Book Description
"Struggling to raise her little brother Donal, eight-year-old Wavy is the only responsible adult around. Obsessed with the constellations, she finds peace in the starry night sky above the fields behind her house, until one night her star-gazing causes an accident. After witnessing his motorcycle wreck, she forms an unusual friendship with one of her father's thugs, Kellen, a tattooed ex-con with a heart of gold. By the time Wavy is a teenager, her relationship with Kellen is the only tender thing in a brutal world of addicts and debauchery"--
Author: Gautam Mahajan Publisher: CRC Press ISBN: 1000868931 Category : Business & Economics Languages : en Pages : 252
Book Description
Creating value is the foundation of all business. It’s what sets you apart from your competition, secures long-term customers, and brings distinct meaning to your brand and your stakeholders. Without creating value for your business, your unique offering will be seen as just another commodity in the eyes of your target market. Creating value is in every business leader’s vocabulary and uppermost in their overall strategy. In fact, creating value is the purpose of a company according to the Business Roundtable and the World Economic Forum. That is another key reason why more people want to understand and utilise value creation for their benefit and the good of their stakeholders. Many companies and leaders seek to create value but do not know how to. As a result, they create and destroy value unconsciously. This book shows you how to create value consciously. To create long-term value, organizations need to put in place the mindset, capabilities, and relationships that enable them to meet the needs of their customers and stakeholders. This book makes value creation understood and used by executives and leaders more effectively. The book describes value creation in its various nuances, how it arises, how it is used, and the width and scope of value creation, from how it impacts a company and how that company can become more successful by creating value for customers and other stakeholders. The author also provides tips for CEOs, managers, HR, and other professionals on how to succeed in value creation as a long-term strategy and in day-to-day work. Numerous examples and case studies illustrate the points being made by the author.
Author: David Ullman
Author: Stephanie Wittels Wachs
Author: David Ullman
Author: Frances X. Frei
Author: Shep Hyken
Author: Karen Hough
Author: Michael Larsen
Author: Robert Bacal
Author: David Mitchell
Author: Bryn Greenwood
Author: Gautam Mahajan