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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Tim Russert Publisher: Random House ISBN: 1588365476 Category : Family & Relationships Languages : en Pages : 306
Book Description
What does it really mean to be a good father? What did your father tell you, that has stayed with you throughout your life? Was there a lesson from him, a story, or a moment that helped to make you who you are? Is there a special memory that makes you smile when you least expect it? After the publication of Tim Russert’s number one New York Times bestseller about his father, Big Russ & Me, he received an avalanche of letters from daughters and sons who wanted to tell him about their own fathers, most of whom were not superdads or heroes but ordinary men who were remembered and cherished for some of their best moments–of advice, tenderness, strength, honor, discipline, and occasional eccentricity. Most of these daughters and sons were eager to express the gratitude they had carried with them through the years. Others wanted to share lessons and memories and, most important, pass them down to their own children. This book is for all fathers, young or old, who can learn from the men in these pages how to get it right, and to understand that sometimes it is the little gestures that can make the big difference for your child. For some in this book, the appreciation came later than they would have liked. But as Wisdom of Our Fathers reminds us, it is never too late to embrace it. From the father who coached his daughter in sports (and life), attending every meet, game, performance, and tournament, to the daughter who, after a fifteen-year estrangement, learned to make peace with her difficult father just before he died, to the son who came, at last, to appreciate the silent way his father could show affection, Wisdom of Our Fathers shares rewarding lessons, immeasurable gifts, and lasting values. Heartfelt, humorous, engaging, irresistibly readable, and bound to bring back memories of unforgettable moments with our own fathers, Tim Russert’s new book is not only a fitting companion to his own marvelous memoir, but also a celebration of the positive qualities passed down from generation to generation.
Author: David Taylor Publisher: ISBN: 9781862181922 Category : History Languages : en Pages : 0
Book Description
This book considers developments in the production and consumption of popular music in England over a period of some two hundred years, which saw dramatic changes in the socio-economic, demographic and cultural life of the country. Popular music, it is argued, was not simply a response to the wider developments that were taking place but contributed to the ongoing process of adaptation and change.
Author: Michael Taft Publisher: Routledge ISBN: 1135778035 Category : Music Languages : en Pages : 378
Book Description
This book is the first rigourous and detailed exploration of exactly how blues singers used formulas to create songs, and it more than amply fills the gap in the the study of the blues, where the structure and content of the lyrics have been less fully explored than the musical form. Focusing on the songs recorded by African-American singers for pre-World War Two commercial recording companies, this is an excellent structural analysis of the formulaic composistion of blues lyrics. This book gives a step-by-step description of the rules implicit in this formulaic structure and inspires new discussion of lyric structures. A wide array of readers will find this insightful and informative: from students of African-American music, cultural studies, history and linguistics, to Blues fans fascinated by exactly how the lyrics of this influential music style are written.
Author: Bloomsbury Publishing Publisher: Bloomsbury Publishing ISBN: 1408102579 Category : Games & Activities Languages : en Pages : 719
Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Shea Serrano Publisher: Twelve ISBN: 1538730200 Category : Performing Arts Languages : en Pages : 867
Book Description
INSTANT #1 NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BESTSELLER BARNES & NOBLE BESTSELLER AMAZON BESTSELLER "Paging through Serrano's Movies (and Other Things) is like taking a long drive at night with a friend; there's that warmth and familiarity where the chat is more important than the fastest route from Point A to Point B...It's like a textbook gone right; your attention couldn't wander if it tried." -- Elisabeth Egan, New York Times Book Review Shea Serrano is back, and his new book, Movies (And Other Things),combines the fury of a John Wick shootout, the sly brilliance of Regina George holding court at a cafeteria table, and the sheer power of a Denzel monologue, all into one. Movies (And Other Things) is a book about, quite frankly, movies (and other things). One of the chapters, for example, answers which race Kevin Costner was able to white savior the best, because did you know that he white saviors Mexicans in McFarland, USA, and white saviors Native Americans in Dances with Wolves, and white saviors Black people in Black or White, and white saviors the Cleveland Browns in Draft Day? Another of the chapters, for a second example, answers what other high school movie characters would be in Regina George's circle of friends if we opened up the Mean Girls universe to include other movies (Johnny Lawrence is temporarily in, Claire from The Breakfast Club is in, Ferris Bueller is out, Isis from Bring It On is out...). Another of the chapters, for a third example, creates a special version of the Academy Awards specifically for rom-coms, the most underrated movie genre of all. And another of the chapters, for a final example, is actually a triple chapter that serves as an NBA-style draft of the very best and most memorable moments in gangster movies. Many, many things happen in Movies (And Other Things), some of which funny, others of which are sad, a few of which are insightful, and all of which are handled with the type of care and dedication to the smallest details and pockets of pop culture that only a book by Shea Serrano can provide.
Author: Jason Beske Publisher: Island Press ISBN: 1610918630 Category : Architecture Languages : en Pages : 322
Book Description
Investment has flooded back to cities because dense, walkable, mixed-use urban environments offer choices that support diverse dreams. Auto-oriented, single-use suburbs have a hard time competing. Suburban Remix brings together experts in planning, urban design, real estate development, and urban policy to demonstrate how suburbs can use growing demand for urban living to renew their appeal as places to live, work, play, and invest. The case studies and analysis show how compact new urban places are being created in suburbs to produce health, economic, and environmental benefits, and contribute to solving a growing equity crisis.
Author: Gloria Gaynor Publisher: Macmillan + ORM ISBN: 1466865954 Category : Biography & Autobiography Languages : en Pages : 253
Book Description
I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Tim Russert
Author: David Taylor
Author: Michael Taft
Author: J. P. Quinton
Author: Bloomsbury Publishing
Author: Shea Serrano
Author: Lara Glenum
Author: Jason Beske
Author: Gloria Gaynor