Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 42
Book Description
MVMA Specifications Form - Passenger Car; Thunderbird. 1980
MVMA Specifications Form - Passenger Car; Thunderbird. 1981
MVMA Specifications Form - Passenger Car; Plymouth Champ Hatchback. 1980
Market Response Models
Author: Dominique M. Hanssens
Publisher: Springer Science & Business Media
ISBN: 0306475944
Category : Business & Economics
Languages : en
Pages : 507
Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Publisher: Springer Science & Business Media
ISBN: 0306475944
Category : Business & Economics
Languages : en
Pages : 507
Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
MVMA Specifications Form - Passenger Car; Lincoln Versailles. 1980
Summary of Travel Trends
Author: Patricia S. Hu
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 164
Book Description
The U.S. Dept. of Transport. (DoT) Strategic Plan for FY 1997-2002 identifies 5 performance goals: safety, mobility, econ. growth & trade, human & natural environ., & nat. security. DoT conducts the NPTS to obtain info. on personal travel of U.S. households with respect to why, how, when, where from, where to, how frequently, how long, & with whom. The NPTS also provides info. by subgroups of the pop., e.g., by age, gender, race, zero-vehicle households, which allows important policy analyses of how transport. serves these groups. This report provides the results of the 1995 NPTS of travel by the civilian, non-institutionalized pop. age 5 & older.
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 164
Book Description
The U.S. Dept. of Transport. (DoT) Strategic Plan for FY 1997-2002 identifies 5 performance goals: safety, mobility, econ. growth & trade, human & natural environ., & nat. security. DoT conducts the NPTS to obtain info. on personal travel of U.S. households with respect to why, how, when, where from, where to, how frequently, how long, & with whom. The NPTS also provides info. by subgroups of the pop., e.g., by age, gender, race, zero-vehicle households, which allows important policy analyses of how transport. serves these groups. This report provides the results of the 1995 NPTS of travel by the civilian, non-institutionalized pop. age 5 & older.
Oudry's Painted Menagerie
Author: Mary Morton
Publisher: Getty Publications
ISBN: 0892368896
Category : Art
Languages : en
Pages : 175
Book Description
In the 1720s and 1730s, Jean-Baptiste Oudry established himself as the preeminent painter in France of hunts, animals, still lifes, and landscapes. Oudry’s Painted Menagerie focuses on a suite of eleven life-size portraits of exotic animals from the royal menagerie at Versailles, painted by Oudry between 1739 and 1752. These paintings eventually found their way into the ducal collection in Schwerin, Germany. Among them is the magnificent portrait of Clara, an Indian rhinoceros who became a celebrity in mid-eighteenth-century Europe. Her portrait has been out of public view for more than a century, and it is presented here in its newly conserved state.
Publisher: Getty Publications
ISBN: 0892368896
Category : Art
Languages : en
Pages : 175
Book Description
In the 1720s and 1730s, Jean-Baptiste Oudry established himself as the preeminent painter in France of hunts, animals, still lifes, and landscapes. Oudry’s Painted Menagerie focuses on a suite of eleven life-size portraits of exotic animals from the royal menagerie at Versailles, painted by Oudry between 1739 and 1752. These paintings eventually found their way into the ducal collection in Schwerin, Germany. Among them is the magnificent portrait of Clara, an Indian rhinoceros who became a celebrity in mid-eighteenth-century Europe. Her portrait has been out of public view for more than a century, and it is presented here in its newly conserved state.
Complete Atlas of the World, 3rd Edition
Author: DK
Publisher: Penguin
ISBN: 1465455280
Category : Reference
Languages : en
Pages : 434
Book Description
Complete Atlas of the World, 3rd Edition is now fully revised and updated to reflect the latest changes in world geography, including the annexation of Crimea and the new nation of South Sudan. Bringing each featured landscape to life with detailed terrain models and color schemes and offering maps of unsurpassed quality, this atlas features four sections: a world overview, the main atlas, fact files on all the countries of the world, and an easy-to-reference index of all 100,000 place names. All maps enjoy a full double-page spread, with continents broken down into 330 carefully selected maps, including 100 city plans. You will also find a stimulating series of global thematic maps that explore Earth's place in the universe, its physical forms and processes, the living world, and the human condition. From Antarctica to Zambia, discover the Earth continent-by-continent with Complete Atlas of the World, 3rd Edition.
Publisher: Penguin
ISBN: 1465455280
Category : Reference
Languages : en
Pages : 434
Book Description
Complete Atlas of the World, 3rd Edition is now fully revised and updated to reflect the latest changes in world geography, including the annexation of Crimea and the new nation of South Sudan. Bringing each featured landscape to life with detailed terrain models and color schemes and offering maps of unsurpassed quality, this atlas features four sections: a world overview, the main atlas, fact files on all the countries of the world, and an easy-to-reference index of all 100,000 place names. All maps enjoy a full double-page spread, with continents broken down into 330 carefully selected maps, including 100 city plans. You will also find a stimulating series of global thematic maps that explore Earth's place in the universe, its physical forms and processes, the living world, and the human condition. From Antarctica to Zambia, discover the Earth continent-by-continent with Complete Atlas of the World, 3rd Edition.
Air Navigation Radio Aids
Author:
Publisher:
ISBN:
Category : Aids to air navigation
Languages : en
Pages : 64
Book Description
Publisher:
ISBN:
Category : Aids to air navigation
Languages : en
Pages : 64
Book Description