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Author: Dominique M. Hanssens Publisher: Springer Science & Business Media ISBN: 0306475944 Category : Business & Economics Languages : en Pages : 507
Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Author: Dominique M. Hanssens Publisher: Springer Science & Business Media ISBN: 0306475944 Category : Business & Economics Languages : en Pages : 507
Book Description
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice. Academics who teach in professional fields, like we do, dream of such things. Imagine the satisfaction of knowing that your work has been incorporated into the decision-making routine of brand managers, that category management relies on techniques you developed, that marketing management believes in something you struggled to establish in their minds. It’s not just us that we are talking about. This pride must be shared by all of the researchers who pioneered the simple concept that the determinants of sales could be found if someone just looked for them. Of course, economists had always studied demand. But the project of extending demand analysis would fall to marketing researchers, now called marketing scientists for good reason, who saw that in reality the marketing mix was more than price; it was advertising, sales force effort, distribution, promotion, and every other decision variable that potentially affected sales. The bibliography of this book supports the notion that the academic research in marketing led the way. The journey was difficult, sometimes halting, but ultimately market response research advanced and then insinuated itself into the fabric of modern management.
Author: Mary Morton Publisher: Getty Publications ISBN: 0892368896 Category : Art Languages : en Pages : 175
Book Description
In the 1720s and 1730s, Jean-Baptiste Oudry established himself as the preeminent painter in France of hunts, animals, still lifes, and landscapes. Oudry’s Painted Menagerie focuses on a suite of eleven life-size portraits of exotic animals from the royal menagerie at Versailles, painted by Oudry between 1739 and 1752. These paintings eventually found their way into the ducal collection in Schwerin, Germany. Among them is the magnificent portrait of Clara, an Indian rhinoceros who became a celebrity in mid-eighteenth-century Europe. Her portrait has been out of public view for more than a century, and it is presented here in its newly conserved state.
Author: H. H. Hurt Jr. Publisher: www.bnpublishing.com ISBN: 9781607965084 Category : Aerodynamics Languages : en Pages : 436
Book Description
Aerodynamics for Naval Aviators is the traditional text for Navy pilots. Also used by the U.S. Air Force, it remains the definitive work on applied aerodynamics for pilots. It effectively communicates the intricacies of aerodynamics in an accessible manner, and includes charts, illustrations, and diagrams to aid in understanding. This text is reader-friendly and great for any serious beginner as well as any experienced pilot, and is the definitive source on aerodynamic and engineering theory as they apply to flight operations.
Author: Joseph Daniel Harrington Publisher: ISBN: Category : Japanese Americans Languages : en Pages : 392
Book Description
Author Joseph D. Harrington has written an informative and insightful history of the Nisei (Second-generation Japanese Americans), working for the U.S. armed forces in the Pacific during World War II. This is no whitewashed narrative, as it exposes U.S. internment camps, prejudices, and the frustrations of patriotic Japanese-Americans who wanted to fight for their country, but were initially rebuffed. As the book relates, not all Nisei were in favor of fighting, and even those that did encountered another kind of prejudice at first, from Hawaiian-born Nisei who more than occasionally felt that continental Japanese-Americans just didn't measure up, linguistically-speaking. Like other children of immigrants, the Nisei were, to a large extent, caught between Japanese tradition and U.S. culture. The concept of honor, an essential element in Japanese-American family life, ended up serving U.S. military interests well. The author has done an outstanding job of uncovering names and telling little-known stories. Especially fascinating are the ones that describe the analytical acumen of Nisei translators.
Author: Gloria Gaynor Publisher: Macmillan + ORM ISBN: 1466865954 Category : Biography & Autobiography Languages : en Pages : 253
Book Description
I Will Survive is the story of Gloria Gaynor, America's "Queen of Disco." It is the story of riches and fame, despair, and finally salvation. Her meteoric rise to stardom in the mid-1970s was nothing short of phenomenal, and hits poured forth that pushed her to the top of the charts, including "Honey Bee," "I Got You Under My Skin," "Never Can Say Goodbye," and the song that has immortalized her, "I Will Survive," which became a #1 international gold seller. With that song, Gloria heralded the international rise of disco that became synonymous with a way of life in the fast lane - the sweaty bodies at Studio 54, the lines of cocaine, the indescribable feeling that you could always be at the top of your game and never come down. But down she came after her early stardom, and problems followed in the wake, including the death of her mother, whose love had anchored the young singer, as well as constant battles with weight, drugs, and alcohol. While her fans always imagined her to be rich, her personal finances collapsed due to poor management; and while many envied her, she felt completely empty inside. In the early 1980s, sustained by her marriage to music publisher Linwood Simon, Gloria took three years off and reflected upon her life. She visited churches and revisited her mother's old Bible. Discovering the world of gospel, she made a commitment to Christ that sustains her to this day.
Author: David J. Shayler Publisher: Springer ISBN: 9783319510125 Category : Technology & Engineering Languages : en Pages : 427
Book Description
Resulting from the authors’ deep research into these two pre-Shuttle astronaut groups, many intriguing and untold stories behind the selection process are revealed in the book. The often extraordinary backgrounds and personal ambitions of these skilled pilots, chosen to continue NASA’s exploration and knowledge of the space frontier, are also examined. In April 1966 NASA selected 19 pilot astronauts whose training was specifically targeted to the Apollo lunar landing missions and the Earth-orbiting Skylab space station. Three years later, following the sudden cancellation of the USAF’s highly classified Manned Orbiting Laboratory (MOL) project, seven military astronauts were also co-opted into NASA’s space program. This book represents the final chapter by the authors in the story of American astronaut selections prior to the era of the Space Shuttle. Through personal interviews and original NASA documentation, readers will also gain a true insight into a remarkable age of space travel as it unfolded in the late 1960s, and the men who flew those historic missions.
Author: Dominique M. Hanssens
Author: Dominique M. Hanssens
Author: F. E. Ian Hamilton
Author: Mary Morton
Author: H. H. Hurt Jr.
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Author: Joseph Daniel Harrington
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Author: Gloria Gaynor
Author: David J. Shayler