Author: Jana Pelclová Publisher: John Benjamins Publishing Company ISBN: 9027263590 Category : Language Arts & Disciplines Languages : en Pages : 342
Book Description
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
Author: Philip LeVine Publisher: Georgetown University Press ISBN: 9781589013117 Category : Language Arts & Disciplines Languages : en Pages : 242
Book Description
The overarching theme of Discourse and Technology is cutting-edge in the field of linguistics: multimodal discourse. This volume opens up a discussion among discourse analysts and others in linguistics and related fields about the two-fold impact of new communication technologies: The impact on how discourse data is collected, transcribed, and analyzed—and the impact that these technologies are having on social interaction and discourse. As inexpensive tape recorders allowed the field to move beyond text, written or printed language, to capture talk—discourse as spoken language—the information explosion (including cell phones, video recorders, Internet chat rooms, online journals, and the like) has moved those in the field to recognize that all discourse is, in various ways, "multimodal," constructed through speech and gesture, as well as through typography, layout, and the materials employed in the making of texts. The contributors have responded to the expanding scope of discourse analysis by asking five key questions: Why should we study discourse and technology and multimodal discourse analysis? What is the role of the World Wide Web in discourse analysis? How does one analyze multimodal discourse in studies of social actions and interactions? How does one analyze multimodal discourse in educational social interactions? and, How does one use multimodal discourse analyses in the workplace? The vitality of these explorations opens windows onto even newer horizons of discourse and discourse analysis.
Author: Ron Beasley Publisher: Walter de Gruyter ISBN: 3110888009 Category : Language Arts & Disciplines Languages : en Pages : 209
Book Description
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Author: Christoph Schubert Publisher: Cambridge Scholars Publishing ISBN: 1443896853 Category : Language Arts & Disciplines Languages : en Pages : 280
Book Description
In sociolinguistic research on Englishes world-wide, little has been published on the pragmatics of postcolonial varieties. This interdisciplinary volume closes this research gap by providing integrative investigations of postcolonial discourses, probing the interstices between linguistic methodologies and literary text analysis. The literary texts under discussion are conceptualized as media both reflecting and creating reality, so that they provide valuable insights into postcolonial discourse phenomena. The contributions deal with the issue of how postcolonial Englishes, such as those spoken in India, Nigeria, South Africa and the Caribbean, have produced different pragmatic conventions in a complex interplay of culture-specific and global linguistic practices. They show the ways in which hybrid communicative situations based on ethnic, cultural, and linguistic diversity result in similarly hybrid social and communicative routines. The central pragmatic paradigms discussed here include im/politeness, speech act conventions, conversational maxims, deixis, humour, code-switching and -mixing, Othering, and linguistic exclusion.
Author: David Machin Publisher: SAGE ISBN: 1446289583 Category : Social Science Languages : en Pages : 241
Book Description
"How great to have this practical introduction to doing critical discourse analysis, especially one that provides examples of multimodal discourse analysis. Extremely useful for students who need tools for the study of text, talk and images." - Teun van Dijk, Pompeu Fabra University "The authors have truly achieved the impossible: to make extremely complex phenomena accessible for students and scholars alike. Thus, this textbook will provide a most helpful guide when looking for adequate ways to grasp and analyze the intricate interdependence of written, oral and visual forms of semiosis." - Ruth Wodak, Lancaster University How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices.
Author: Helena Halmari Publisher: John Benjamins Publishing ISBN: 9789027253736 Category : Language Arts & Disciplines Languages : en Pages : 280
Book Description
Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universities, and the business world. Persuasion pervades interpersonal relations in all social spheres, public and private. And persuasion reaches us via a large number of genres and their intricate interplay.This volume brings together nine chapters which investigate some of the typical genres of modern persuasion. Using both quantitative and qualitative methods, the authors explore the linguistic features of successful (and unsuccessful) persuasion and the reasons for the variation of persuasive choices as realized in various genres: business negotiations, judicial argumentation, political speech, advertising, newspaper editorials, and news writing. In the final chapter, the editors tie together the two themes persuasion and genres by proposing an Intergenre Model. This model assumes that a powerful force behind generic evolution is the perennial need for implicit persuasion.
Author: John O'Shaughnessy Publisher: Psychology Press ISBN: 9780415322232 Category : Business & Economics Languages : en Pages : 246
Book Description
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.
Author: Gunther R. Kress Publisher: Hodder Education ISBN: 9780340662922 Category : Language Arts & Disciplines Languages : en Pages : 142
Book Description
"Drawing on a wide range of examples, Kress and Van Leeuwen outline an approach to social discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages: 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question throughout is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice?" "This book is a text for courses in language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design."--BOOK JACKET.
Author: David Machin Publisher: ISBN: 9780415880404 Category : Language Arts & Disciplines Languages : en Pages : 256
Book Description
This book is a multimodal critical discourse analysis of visual discourses of war realized in different genres of communication in Britain, the US, and Europe over the last 150 years. It argues that while there has been extensive work produced on the linguistic realization of discourses of war, for example through the speeches of politicians and official documents, there has been a lack of attention to the way that these discourses are disseminated visually through a range of genres of communication. It argues that war and conflict are legitimized not just in official speeches and news texts but through toys, photography, news footage, computer war games, war monuments, and sites of heritage tourism. The book shows how discourses of war have changed over time and how the visual has a particularly important role due to its less denotative and more symbolic nature as compared to language.
Author: Veronica Bonsignori Publisher: Vernon Press ISBN: 1648893996 Category : Language Arts & Disciplines Languages : en Pages : 200
Book Description
Contemporary society has witnessed radical changes in the field of communications in terms of how messages and meanings are disseminated. Digitalization and the Internet have signalled an exponential rise in the circulation of multimodal texts in which different semiotic resources are orchestrated together to construct meaning in all areas of social life, across languages and cultures, and in diverse specialized discourse domains. This has foregrounded the need to examine the semiotic functions, affordances, and issues at stake in a range of multimodal discourse forms, while simultaneously highlighting the importance of critical multimodal literacy in audiences and learners. This volume develops and extends pioneering research on the intersection between multimodality and specialized discourse. Eight newly commissioned studies offer innovative perspectives on multimodal research methodologies and applications in a variety of ESP (English for Specific Purposes) contexts for practitioners and scholars alike. The volume offers a glimpse at future directions in this dynamic and ever-evolving area of investigation focusing on the synergy between verbal and non-verbal modes of communication in the digital age. Each chapter explores an original area of application: academic, economic, scientific, marketing, legal, medical, political, and tourism. The contributors approach multimodality from a range of theoretical and methodological viewpoints including synchronic and diachronic corpus-based and corpus-aided studies, critical discourse analysis, and systemic functional linguistics. Analytical tools such as multimodal (critical) discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes - speech, intonation, direction of gaze, facial expressions, gesturing, and spatial positioning of interlocutors - are employed. The diversity of research strands contained in the volume illustrates just some of the vast areas of multimodal knowledge dissemination that are still unmapped. As a cornerstone of communication, multimodality needs exploring in all its facets. These contributions aim to further that cause.
Author: Jana Pelclová
Author: Philip LeVine
Author: Ron Beasley
Author: Christoph Schubert
Author: David Machin
Author: Helena Halmari
Author: John O'Shaughnessy
Author: Gunther R. Kress
Author: David Machin
Author: Veronica Bonsignori