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Insights from MSI (Marketing Science Institute).

Insights from MSI (Marketing Science Institute). PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 8

Book Description

Insights from MSI (Marketing Science Institute).

Insights from MSI (Marketing Science Institute). PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 8

Book Description

MSI: Marketing Science Institute

MSI: Marketing Science Institute PDF Author: Marketing Science Institute
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 42

Book Description

Marketing Science Institute, MSI.

Marketing Science Institute, MSI. PDF Author: Marketing Science Institute, MSI.
Publisher:
ISBN:
Category :
Languages : en
Pages : 42

Book Description

Knowledge Development in Marketing

Knowledge Development in Marketing PDF Author: Paul N. Bloom
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 272

Book Description

Empirical Generalizations about Marketing Impact

Empirical Generalizations about Marketing Impact PDF Author: Dominique M. Hanssens
Publisher:
ISBN: 9780982387702
Category : Marketing
Languages : en
Pages : 103

Book Description

Assessing Marketing Strategy Performance

Assessing Marketing Strategy Performance PDF Author: Christine Moorman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 304

Book Description
"Offering a diverse set of approaches, from stock market response modeling to historical analysis, Assessing Marketing Strategy Performance aims to foster new and more effective thinking about the value of marketing and the productivity of marketing investments. It will be a valuable resource to those seeking to better understand marketing's role in the firm"--

Assessing Progress on Meeting MSI Priorities

Assessing Progress on Meeting MSI Priorities PDF Author: Gerald Zaltman
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 34

Book Description

Research Priorities, 1988-1990

Research Priorities, 1988-1990 PDF Author: Marketing Science Institute
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 28

Book Description

Proceedings of the Marketing Science Institute 20th Anniversary Conference, October 29-30, 1981

Proceedings of the Marketing Science Institute 20th Anniversary Conference, October 29-30, 1981 PDF Author: Marketing Science Institute. Conference
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 126

Book Description

Marketing Metrics and Financial Performance

Marketing Metrics and Financial Performance PDF Author: Donald R. Lehmann
Publisher:
ISBN: 9780965711470
Category : Marketing
Languages : en
Pages : 92

Book Description

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