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Author: Madhavan Ramanujam Publisher: John Wiley & Sons ISBN: 1119240867 Category : Business & Economics Languages : en Pages : 263
Book Description
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Author: Madhavan Ramanujam Publisher: John Wiley & Sons ISBN: 1119240867 Category : Business & Economics Languages : en Pages : 263
Book Description
Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Author: Tim Fields Publisher: CRC Press ISBN: 1466598689 Category : Computers Languages : en Pages : 238
Book Description
Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attract—and Retain—Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.
Author: Andrew Roman Wells Publisher: John Wiley & Sons ISBN: 1119356245 Category : Business & Economics Languages : en Pages : 371
Book Description
Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, this book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions. Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value generating strategies that can translate into big returns. The companion website, www.monetizingyourdata.com, provides templates, checklists, and examples to help you apply the methodology in your environment, and the expert author team provides authoritative guidance every step of the way. This book shows you how to use your data to: Monetize your data to drive revenue and cut costs Connect your data to decisions that drive action and deliver value Develop analytic tools to guide managers up and down the ladder to better decisions Turning data into action is key; data can be a valuable competitive advantage, but only if you understand how to organize it, structure it, and uncover the actionable information hidden within it through decision architecture and guided analytics. From multinational corporations to single-owner small businesses, companies of every size and structure stand to benefit from these tools, methods, and techniques; Monetizing your Data walks you through the translation and transformation to help you leverage your data into value creating strategies.
Author: Francisco J. Martínez-López Publisher: Springer Nature ISBN: 3031145755 Category : Business & Economics Languages : en Pages : 242
Book Description
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization. Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
Author: World Intellectual Property Organization Publisher: WIPO ISBN: 9280524550 Category : Law Languages : en Pages : 104
Book Description
The objective of this study is to create an awareness of intellectual property rights that are associated with creative activities and to present financial and valuation tools that can enable the quantification of the monetary value of successful creative efforts.
Author: Glenn R. Koller Publisher: CRC Press ISBN: 1439818304 Category : Business & Economics Languages : en Pages : 324
Book Description
Risk Monetization: Converting Threats and Opportunities into Impact on Project Value addresses the organizational, political, cultural, and technical issues related to implementing a successful risk assessment, management, and monetization process. Suitable for readers in any organization or area of expertise, the book assumes no prior background i
Author: Alex Genadinik Publisher: Createspace Independent Publishing Platform ISBN: 9781502383822 Category : Mobile apps Languages : en Pages : 0
Book Description
This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. Many of the strategies are simple and effective, and you can begin working on them as early as today.
Author: Manuel Amunategui Publisher: Apress ISBN: 1484238737 Category : Computers Languages : en Pages : 510
Book Description
Take your Python machine learning ideas and create serverless web applications accessible by anyone with an Internet connection. Some of the most popular serverless cloud providers are covered in this book—Amazon, Microsoft, Google, and PythonAnywhere. You will work through a series of common Python data science problems in an increasing order of complexity. The practical projects presented in this book are simple, clear, and can be used as templates to jump-start many other types of projects. You will learn to create a web application around numerical or categorical predictions, understand the analysis of text, create powerful and interactive presentations, serve restricted access to data, and leverage web plugins to accept credit card payments and donations. You will get your projects into the hands of the world in no time. Each chapter follows three steps: modeling the right way, designing and developing a local web application, and deploying onto a popular and reliable serverless cloud provider. You can easily jump to or skip particular topics in the book. You also will have access to Jupyter notebooks and code repositories for complete versions of the code covered in the book. What You’ll Learn Extend your machine learning models using simple techniques to create compelling and interactive web dashboards Leverage the Flask web framework for rapid prototyping of your Python models and ideasCreate dynamic content powered by regression coefficients, logistic regressions, gradient boosting machines, Bayesian classifications, and more Harness the power of TensorFlow by exporting saved models into web applications Create rich web dashboards to handle complex real-time user input with JavaScript and Ajax to yield interactive and tailored contentCreate dashboards with paywalls to offer subscription-based accessAccess API data such as Google Maps, OpenWeather, etc.Apply different approaches to make sense of text data and return customized intelligence Build an intuitive and useful recommendation site to add value to users and entice them to keep coming back Utilize the freemium offerings of Google Analytics and analyze the results Take your ideas all the way to your customer's plate using the top serverless cloud providers Who This Book Is For Those with some programming experience with Python, code editing, and access to an interpreter in working order. The book is geared toward entrepreneurs who want to get their ideas onto the web without breaking the bank, small companies without an IT staff, students wanting exposure and training, and for all data science professionals ready to take things to the next level.
Author: Andrew Roman Wells Publisher: John Wiley & Sons ISBN: 1119356261 Category : Business & Economics Languages : en Pages : 368
Book Description
Transforming data into revenue generating strategies and actions Organizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, this book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions. Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value generating strategies that can translate into big returns. The companion website, www.monetizingyourdata.com, provides templates, checklists, and examples to help you apply the methodology in your environment, and the expert author team provides authoritative guidance every step of the way. This book shows you how to use your data to: Monetize your data to drive revenue and cut costs Connect your data to decisions that drive action and deliver value Develop analytic tools to guide managers up and down the ladder to better decisions Turning data into action is key; data can be a valuable competitive advantage, but only if you understand how to organize it, structure it, and uncover the actionable information hidden within it through decision architecture and guided analytics. From multinational corporations to single-owner small businesses, companies of every size and structure stand to benefit from these tools, methods, and techniques; Monetizing your Data walks you through the translation and transformation to help you leverage your data into value creating strategies.
Author: Social Media ProCoders Publisher: by Mocktime Publication ISBN: Category : Computers Languages : en Pages : 88
Book Description
Monetize Like a Pro Maximizing YouTube Ad Revenue Table of Contents 1. Introduction to YouTube Ad Revenue 2. Understanding YouTube Partner Program and Its Requirements 3. Choosing the Right Content Niche for Optimal Monetization 4. Producing High-Quality and Engaging Videos 5. YouTube Advertising: An In-Depth Look at Ad Formats 6. Video SEO: Mastering YouTube Search and Discovery 7. Creating Custom Thumbnails and Channel Art for Higher CTR 8. The Art of Crafting Compelling Video Titles and Descriptions 9. Harnessing the Power of YouTube Analytics to Boost Ad Revenue 10. Monetization Beyond Ads: Channel Memberships and Super Chats 11. Affiliate Marketing Strategies for YouTube Content Creators 12. Leveraging Sponsored Content and Brand Partnerships 13. The Role of Merchandise Sales in Your Monetization Strategy 14. Collaborations: Networking with Other YouTubers for Mutual Growth 15. Effective Use of Social Media to Drive Traffic and Ad Revenue 16. Utilizing YouTube Shorts and Stories for Increased Engagement 17. Implementing End Screens and Annotations for Better Viewer Retention 18. Growing and Maintaining a Loyal Subscriber Base 19. Diversifying Income Streams with Patreon and Other Platforms 20. Optimizing Video Release Schedules for Maximum Views and Revenue 21. Navigating YouTube's Content ID and Copyright Policies 22. Staying Compliant with FTC Guidelines and Advertiser-Friendly Content 23. Dealing with Demonetization and Limited Ads 24. Understanding and Leveraging YouTube's Algorithm 25. International Monetization: Adapting Content for Global Audiences 26. Taxes, Finances, and Legal Considerations for YouTube Creators 27. Case Studies: YouTube Ad Revenue Success Stories 28. Conclusion: Staying Ahead of the Curve and Future Monetization Trends Ad Types and Maximizing YouTube Revenue for Creators As a YouTube creator, you'll want to maximize your revenue potential by understanding various ad types and optimizing your content. In this guide, we'll walk you through essential tips, tricks, and best practices to help you generate income from your channel. Know Your Audience and Create Valuable Content To succeed on YouTube, it's crucial to understand your viewer demographics and create content that appeals to them. Focus on your niche, whether it's finance and investing, health and wellness, technology and gadgets, or education and online learning. Define your unique selling proposition (USP), and create a content calendar to ensure you're consistently delivering quality videos. Remember to prioritize visual quality, audio quality, and editing to maintain professionalism. Optimize Your Videos and Encourage Interaction Craft compelling titles, design eye-catching thumbnails, and optimize your video metadata (title, description, and tags) to improve video SEO. Encourage viewer interaction by responding to comments, creating themed playlists, and promoting playlists. Choose the Right Ad Types and Set Up an AdSense Account There are several ad formats to consider, such as display ads, overlay ads, skippable video ads, non-skippable video ads, bumper ads, and sponsored cards. To earn revenue from ads, follow YouTube's guidelines, set up an AdSense account, and be located in an eligible country. Understand Viewer Engagement Metrics and Optimize Your Channel Analyze key metrics like watch time, audience retention, and click-through rate (CTR) to understand viewer engagement. Use this data to optimize video SEO, revamp thumbnails, and adjust ad settings. Additionally, collaborate with other creators and brands for cross-promotion and increased exposure. Diversify Your Revenue Streams Apart from ads, there are several ways to earn revenue as a YouTube creator: Affiliate marketing: Promote relevant products and earn commissions from sales. Sponsored posts: Partner with brands to create sponsored content. Exclusive content: Offer premium content to your subscribers through membership programs like Patreon. Online courses, e-books, and consulting services: Share your expertise with your audience and generate income. Monitor and Optimize Your YouTube Channel Use YouTube Analytics to track your channel's performance and gain valuable demographic insights. Stay consistent with your content, engaging with your audience, and promoting your channel across various platforms. Collaborate with other creators to increase exposure and build a loyal community. Follow YouTube's Guidelines and Adhere to Copyright Rules To monetize your channel, ensure you meet the threshold of subscribers and watch hours. Additionally, follow YouTube's guidelines and copyright rules by using original material, seeking permission when necessary, and understanding fair use. Conclusion Maximizing your YouTube revenue requires a well-rounded approach, including creating valuable content, optimizing your videos, choosing the right ad types, and diversifying your income streams. Stay consistent, adapt to your audience's needs, and follow YouTube's guidelines to build a thriving channel.
Author: Madhavan Ramanujam
Author: Madhavan Ramanujam
Author: Tim Fields
Author: Andrew Roman Wells
Author: Francisco J. Martínez-López
Author: World Intellectual Property Organization
Author: Glenn R. Koller
Author: Alex Genadinik
Author: Manuel Amunategui
Author: Andrew Roman Wells
Author: Social Media ProCoders