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Author: Dalal Mamta Publisher: BPB Publications ISBN: 9388511042 Category : Business & Economics Languages : en Pages : 156
Book Description
Learn to Explode Your Reach with Modern Day Communication Methods, Networking, Social Media, Customers, and moreKey features Covers all the essential topics in an easy to understand and simple manner Utilize social media management tools to manage social media platforms Understand the basics of communication Learn about the features offered by various social media management tools Gain familiarity with popular social media platforms Explore Twitter for business Understand Facebook for businessDescription The book, Modern Communication with Social Media, explores the evolution of communication, communication media, and covers social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools.Social media enables people to connect with one another, regardless of distance, time, and other factors. For individuals, it is a valuable tool/platform to communicate and share information. For businesses, it is a means to connect with customers and utilize targeted advertising features of social media platforms. The book is a simplified primer or guide to Communication and Social Media.The book begins with exploring the evolution and history of communication and communication media over the centuries. It then moves on to introduce social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools.By the end of this book, readers would be familiar with the basics of communication concepts, social media and its features and benefits, working with popular social media platforms such as Twitter, Facebook, and so on and they would be aware of major social media management tools.What will you learn Identify the need for communication Trace the history and growth of communication Understand the basics of communication Identify various forms of communication Identify communication channels Identify the features of social media List the benefits of social media Understand the basics of social media platforms Gain familiarity with popular social media platforms Utilize social media management tools to manage social media platformsWho this book is for This book is for those who are looking to familiarize themselves with communication concepts and social media.Table of Contents1. Communication2. Communication Channels3. Social Media4. Twitter5. Facebook6. WhatsApp7. Instagram8. Pinterest9. LinkedIn10. Social Media Management Tools11. AppendixAbout the authorMamta Dalal works in the technology industry and she is proficient in various technologies and products. She is based in Mumbai, India. When she is not busy at work, she can be found engrossed in books, movies, and shows.
Author: Dalal Mamta Publisher: BPB Publications ISBN: 9388511042 Category : Business & Economics Languages : en Pages : 156
Book Description
Learn to Explode Your Reach with Modern Day Communication Methods, Networking, Social Media, Customers, and moreKey features Covers all the essential topics in an easy to understand and simple manner Utilize social media management tools to manage social media platforms Understand the basics of communication Learn about the features offered by various social media management tools Gain familiarity with popular social media platforms Explore Twitter for business Understand Facebook for businessDescription The book, Modern Communication with Social Media, explores the evolution of communication, communication media, and covers social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools.Social media enables people to connect with one another, regardless of distance, time, and other factors. For individuals, it is a valuable tool/platform to communicate and share information. For businesses, it is a means to connect with customers and utilize targeted advertising features of social media platforms. The book is a simplified primer or guide to Communication and Social Media.The book begins with exploring the evolution and history of communication and communication media over the centuries. It then moves on to introduce social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools.By the end of this book, readers would be familiar with the basics of communication concepts, social media and its features and benefits, working with popular social media platforms such as Twitter, Facebook, and so on and they would be aware of major social media management tools.What will you learn Identify the need for communication Trace the history and growth of communication Understand the basics of communication Identify various forms of communication Identify communication channels Identify the features of social media List the benefits of social media Understand the basics of social media platforms Gain familiarity with popular social media platforms Utilize social media management tools to manage social media platformsWho this book is for This book is for those who are looking to familiarize themselves with communication concepts and social media.Table of Contents1. Communication2. Communication Channels3. Social Media4. Twitter5. Facebook6. WhatsApp7. Instagram8. Pinterest9. LinkedIn10. Social Media Management Tools11. AppendixAbout the authorMamta Dalal works in the technology industry and she is proficient in various technologies and products. She is based in Mumbai, India. When she is not busy at work, she can be found engrossed in books, movies, and shows.
Author: Mamta Dalal Publisher: BPB Publications ISBN: 9388511840 Category : Business & Economics Languages : en Pages : 156
Book Description
Learn to Explode Your Reach with Modern Day Communication Methods, Networking, Social Media, Customers, and more! DESCRIPTIONÊ The book, Modern Communication with Social Media, explores the evolution of communication, communication media, and covers social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools. Social media enables people to connect with one another, regardless of distance, time, and other factors. For individuals, it is a valuable tool/platform to communicate and share information. For businesses, it is a means to connect with customers and utilize targeted advertising features of social media platforms.Ê The book is a simplified primer or guide to Communication and Social Media. The book begins with exploring the evolution and history of communication and communication media over the centuries. It then moves on to introduce social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools. By the end of this book, readers would be familiar with the basics of communication concepts, social media and its features and benefits, working with popular social media platforms such as Twitter, Facebook, and so on and they would be aware of major social media management tools. KEY FEATURESÊ Covers all the essential topics in an easy to understand and simple manner Utilize social media management tools to manage social media platforms Understand the basics of communication Learn about the features offered by various social media management tools Gain familiarity with popular social media platforms Explore Twitter for business Understand Facebook for business WHAT WILL YOU LEARN Identify the need for communication Trace the history and growth of communication Understand the basics of communication Identify various forms of communication Identify communication channels Identify the features of social media List the benefits of social media Understand the basics of social media platforms Gain familiarity with popular social media platforms Utilize social media management tools to manage social media platforms WHO THIS BOOK IS FORÊ This book is for those who are looking to familiarize themselves with communication concepts and social media. Table of Contents 1. Communication 2. Communication Channels 3. Social Media 4. Twitter 5. Facebook 6. WhatsApp 7. Instagram 8. Pinterest 9. LinkedIn 10. Social Media Management Tools 11. Appendix
Author: Bu Zhong Publisher: John Wiley & Sons ISBN: 1119041619 Category : Business & Economics Languages : en Pages : 212
Book Description
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
Author: C.G. Prado Publisher: Bloomsbury Publishing USA ISBN: 1440854548 Category : Psychology Languages : en Pages : 171
Book Description
While society has widely condemned the effects on preteens and teens' natural social maturation of digitally enabled communication, such as texting and messaging, and of social media apps, such as Facebook, Instagram, and SnapChat, these forms of communication are adversely affecting everyone, including adults. This book examines how social media and modern communication methods are isolating users socially, jeopardizing their intellectual habits, and, as a result, decreasing their chances of achieving social and professional success. The ubiquitous use of the Internet and social media is changing our society—in some ways, for the worse. Use of social media, the Internet, and other purely digital and less-personal communication methods are distorting the intellectual and social maturation of teens and preteens in particular—those among us who were born into and raised with Internet technology. People's ability to read facial expressions, interpret subtle differences in spoken intonation, and perceive body language is in significant decline due to the use of social media and the Internet largely replacing direct, face-to-face contact with other human beings. This book documents how changes in our daily behavior caused by the proliferation of social media are reshaping individuals' personalities and causing an evolution of the character of our society as a whole. Readers will understand how these important changes came about and how more connectivity all too often leads to more ignorance and less comprehension, and will consider solutions that could counter the negative effects of being "too connected, too often."
Author: Deirdre Breakenridge Publisher: Routledge ISBN: 1351863002 Category : Business & Economics Languages : en Pages : 197
Book Description
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
Author: Deželan, Tomaž Publisher: IGI Global ISBN: 1466698802 Category : Political Science Languages : en Pages : 356
Book Description
Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
Author: Nripendra P. Rana Publisher: Springer Nature ISBN: 3030243745 Category : Business & Economics Languages : en Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Naila Nabil Hamdy Publisher: Rowman & Littlefield ISBN: 1538140047 Category : Language Arts & Disciplines Languages : en Pages : 333
Book Description
Mass Communication in the Modern Arab World: Ongoing Agents of Change following the Arab Spring introduces, explains, and explores how unceasing growth of media and communication technologies has acted as an ongoing agent of change in the modern Arab world Each contributed chapter provides evidence of mass communication’s potential to transform society, culture, politics, economies and development in a region where expectations of media and communication are higher than those of the Western world. Studying these media platforms and communication channels and their relationship to governments and other social and religious institutions reveals how an area of over 400 million people has seen both good and bad of transformations from the global communication wave. Case studies of media formats and practices specific to the region illuminate cultural and political factors that impact the growth of media and allow it to positively contribute to all-encompassing democratization in the region. List of Contributors: Azza A. Ahmed, Mohammad Ayish, Tayeb Boutbouqatl, Aliaa Dawoud, Khaled S. Gaweesh, Ahmed El Gody, Kamal Hamidou, Fran Hassencahl,Tara Al-Kadi, Kyung Sun Lee, Deanna Loew, Noha Mellor, Hesham Mesbah, Meriem Narimane Noumeur, Saddek Rabah, Abeer Salem, Hend El-Taher, Leonard Ray Teel, Oshane Thorpe, Karin Wilkins, and Inas Abou Youssef
Author: Amy Mollett Publisher: SAGE ISBN: 1526414236 Category : Social Science Languages : en Pages : 388
Book Description
This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.
Author: Sinan Aral Publisher: Currency ISBN: 0525574522 Category : Business & Economics Languages : en Pages : 417
Book Description
A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Author: Dalal Mamta
Author: Dalal Mamta
Author: Mamta Dalal
Author: Bu Zhong
Author: C.G. Prado
Author: Deirdre Breakenridge
Author: Deželan, Tomaž
Author: Nripendra P. Rana
Author: Naila Nabil Hamdy
Author: Amy Mollett
Author: Sinan Aral