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Author: Charles W. Lamb Publisher: Cengage Learning ISBN: 9781337671842 Category : Business & Economics Languages : en Pages : 400
Book Description
Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Charles W. Lamb Publisher: Cengage Learning ISBN: 9781337671842 Category : Business & Economics Languages : en Pages : 400
Book Description
Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Charles W. Lamb Publisher: ISBN: 9781778410390 Category : Marketing Languages : en Pages : 0
Book Description
"A textbook for first-year Introduction to Marketing courses that is comprehensive and engaging in a magazine-style layout and design with an efficient presentation of concepts, including marketing metrics, research, strategy, channels, segmentation, as well as advertising, and social media."--
Author: Charles Lamb Publisher: Cengage Learning ISBN: 9780324362084 Category : Business & Economics Languages : en Pages : 704
Book Description
With a fresh, streamlined design, MARKETING, 9e Takes You There--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Publisher: ISBN: Category : Nuts Languages : en Pages : 52
Book Description
This bibliography lists tree nut production and marketing research reports published during 1965-71. There is a section for each tree nut that is important in domestic trade channels. Listings are arranged alphabetically under subject matter headings. An alphabetical listing of authors, with numbered reference, is included.
Author: Carl D. McDaniel Publisher: Thomson South-Western ISBN: 9780324131666 Category : Analysemetoder Languages : en Pages : 0
Book Description
Marketing Research provides comprehensive information on both the quantitative methods used in marketing research and the many considerations a manager faces when interpreting and using market research findings. Marketing research hot topics are featured, including competitive intelligence, published secondary data and the Internet, and marketing research suppliers and users. Each chapter helps you explore ethical dilemmas related to the topics discussed, the uses and needs for marketing research across business functions, and how to use the Internet to gather marketing research data in an efficient, cost-effective manner. By focusing on the managerial aspects of marketing research, this book provides you with both the tools to conduct marketing research, as well as those to interpret the results and use them effectively as a manager.
Author: Raouf A. Rather Publisher: Edward Elgar Publishing ISBN: 180220394X Category : Business & Economics Languages : en Pages : 382
Book Description
Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a global range of scholars explore an array of strategic and tactical issues including understanding and managing customer engagement as well as the metrics for capturing, measuring and implementing engagement methods.
Author: Charles W. Lamb
Author: Charles W. Lamb
Author: Charles W. Lamb
Author: Charles W. Lamb
Author: Raymond P. Fisk
Author: Charles W. Lamb
Author: Charles Lamb
Author: 
Author: North Central Regional Committee on Dairy Marketing Research
Author: Carl D. McDaniel
Author: Raouf A. Rather