Author: D. L. Mokma
Publisher:
ISBN:
Category : Beef cattle
Languages : en
Pages : 680

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Author: Daniel J. Stynes
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 28

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 236

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Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 336

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Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 628

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Book Description

Author: Kaye Sung Chon
Publisher: Routledge
ISBN: 1135909024
Category : Business & Economics
Languages : en
Pages : 294

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Book Description
In order to respond to the dynamic changes taking place in the competitive world of tourism, marketing programs need to be constantly adjusted and updated to take account of new market research. Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.Chapters in Recent Advances in Tourism Marketing Research reflect the recent explosion of high quality tourism marketing research. Authors come from a number of disciplines and perspectives, ranging from more traditional programs such as hotel, restaurant, and tourism management and leisure studies to geography, urban and regional planning, and sociology. This fusion of diverse ideas gives you innovative insight into important tourism marketing issues including: market segmentation importance-performance analysis tourism demand forecasting destination choice modeling experience-based sampling methods qualitative methods in tourism researchRecent Advances in Tourism Marketing Research positions international tourism within the broader context of the worldwide services economy. It shows marketing and tourism professionals the significance of changing tourism issues and trends based on results of current research which will drive future marketing strategies, and it helps them see their own strategies in light of the future. This unique book helps tourism marketers shape the future of their marketing programs for a tourism product that challenges traditional ways of conducting tourism business. Destination promoters, decisionmakers, and planners in tourism and students and educators of tourism, hospitality, and leisure studies worldwide will find the diversity and originality of the research presented in Recent Advances in Tourism Marketing Research essential for developing successful marketing strategies now and in the future. Also, libraries of schools that have leisure and recreation, tourism, hospitality, marketing, and service programs will want to make this invaluable resource readily available to their patrons.

Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 524

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Book Description

Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1136586415
Category : Business & Economics
Languages : en
Pages : 275

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Book Description
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on: marketing places to tourists tourists’knowledge of culture issues in cross-cultural tourism tourism channels and distribution systems international tourism and marketing expert systems in tourism marketing management the impact of mega events health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.

Author: Maria G. Pisa
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 56

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Author: Edward Michael Mahoney
Publisher:
ISBN:
Category : Skis and skiing
Languages : en
Pages : 554

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Book Description