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Author: Anthony Quiroz Publisher: University Press of Colorado ISBN: 1457195879 Category : History Languages : en Pages : 471
Book Description
Leaders of the Mexican American Generation explores the lives of a wide range of influential members of the US Mexican American community between 1920 and 1965 who paved the way for major changes in their social, political, and economic status within the United States. Including feminist Alice Dickerson Montemayor, San Antonio attorney Gus García, civil rights activist and scholar Ernesto Galarza, the subjects of these biographies include some of the most prominent idealists and actors of the time. Whether debating in a court of law, writing for a major newspaper, producing reports for governmental agencies, organizing workers, holding public office, or otherwise shaping space for the Mexican American identity in the United States, these subjects embody the core values and diversity of their generation. More than a chronicle of personalities who left their mark on Mexican American history, Leaders of the Mexican American Generation cements this community as a major player in the history of activism and civil rights in the United States. It is a rich collection of historical biographies that will enlighten and enliven our understanding of Mexican American history.
Author: Anthony Quiroz Publisher: University Press of Colorado ISBN: 1457195879 Category : History Languages : en Pages : 471
Book Description
Leaders of the Mexican American Generation explores the lives of a wide range of influential members of the US Mexican American community between 1920 and 1965 who paved the way for major changes in their social, political, and economic status within the United States. Including feminist Alice Dickerson Montemayor, San Antonio attorney Gus García, civil rights activist and scholar Ernesto Galarza, the subjects of these biographies include some of the most prominent idealists and actors of the time. Whether debating in a court of law, writing for a major newspaper, producing reports for governmental agencies, organizing workers, holding public office, or otherwise shaping space for the Mexican American identity in the United States, these subjects embody the core values and diversity of their generation. More than a chronicle of personalities who left their mark on Mexican American history, Leaders of the Mexican American Generation cements this community as a major player in the history of activism and civil rights in the United States. It is a rich collection of historical biographies that will enlighten and enliven our understanding of Mexican American history.
Author: Felipe Korzenny Publisher: Taylor & Francis ISBN: 1040112188 Category : Business & Economics Languages : en Pages : 566
Book Description
Hispanic Marketing: The Evolution of the Latino Consumer focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts, and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments. Written by leaders in the field of Hispanic marketing, this book uses theories of culture, acculturation, and social identification, among others, to explain Hispanic consumer reactions to products and advertising. It explores cross-cultural values and issues associated with branding, language, and acculturation, and provides the consumer insights required to understand, plan for, and respond to differences between Hispanic and non-Hispanic markets and across segmentation. Each chapter includes real-life case studies and distills the key implications for marketers, to ensure students grasp the essential concepts. This fourth edition includes: the introduction of marketing theories that have developed through studies on new and current topics in Hispanic consumer behavior; new topics such as bilingualism, artificial intelligence, cause-related marketing, boycotting behavior, and influencer marketing; 28 all-new case studies; updated figures and tables, including examples of advertisements and conceptual models; and instructor material, including an instructor manual, slide pack, and a test bank. This is important reading for undergraduate and postgraduate students studying Hispanic marketing and consumer behaviour specifically, as well as those interested in cross-cultural consumer behaviour and multicultural marketing. Support materials for this book are available at www.routledge.com/9781032137742.
Author: Rudolph V. Alvarado Publisher: MSU Press ISBN: 0870138855 Category : History Languages : en Pages : 92
Book Description
Unlike most of their immigrant counterparts, up until the turn of the twentieth century most Mexicans and Mexican Americans did not settle permanently in Michigan but were seasonal laborers, returning to homes in the southwestern United States or Mexico in the winter. Nevertheless, during the past century the number of Mexicans and Mexican Americans settling in Michigan has increased dramatically, and today Michigan is undergoing its third “great wave” of Mexican immigration. Though many Mexican and Mexican American immigrants still come to Michigan seeking work on farms, many others now come seeking work in manufacturing and construction, college educations, opportunities to start businesses, and to join family members already established in the state. In Mexicans and Mexican Americans in Michigan, Rudolph Valier Alvarado and Sonya Yvette Alvarado examine the settlement trends and growth of this population, as well as the cultural and social impact that the state and these immigrants have had on one another. The story of Mexicans and Mexican Americans in Michigan is one of a steadily increasing presence and influence that well illustrates how peoples and places combine to create traditions and institutions.
Author: Anthony Macías Publisher: Duke University Press ISBN: 082238938X Category : Social Science Languages : en Pages : 403
Book Description
Stretching from the years during the Second World War when young couples jitterbugged across the dance floor at the Zenda Ballroom, through the early 1950s when honking tenor saxophones could be heard at the Angelus Hall, to the Spanish-language cosmopolitanism of the late 1950s and 1960s, Mexican American Mojo is a lively account of Mexican American urban culture in wartime and postwar Los Angeles as seen through the evolution of dance styles, nightlife, and, above all, popular music. Revealing the links between a vibrant Chicano music culture and postwar social and geographic mobility, Anthony Macías shows how by participating in jazz, the zoot suit phenomenon, car culture, rhythm and blues, rock and roll, and Latin music, Mexican Americans not only rejected second-class citizenship and demeaning stereotypes, but also transformed Los Angeles. Macías conducted numerous interviews for Mexican American Mojo, and the voices of little-known artists and fans fill its pages. In addition, more famous musicians such as Ritchie Valens and Lalo Guerrero are considered anew in relation to their contemporaries and the city. Macías examines language, fashion, and subcultures to trace the history of hip and cool in Los Angeles as well as the Chicano influence on urban culture. He argues that a grass-roots “multicultural urban civility” that challenged the attempted containment of Mexican Americans and African Americans emerged in the neighborhoods, schools, nightclubs, dance halls, and auditoriums of mid-twentieth-century Los Angeles. So take a little trip with Macías, via streetcar or freeway, to a time when Los Angeles had advanced public high school music programs, segregated musicians’ union locals, a highbrow municipal Bureau of Music, independent R & B labels, and robust rock and roll and Latin music scenes.
Author: Gwen Ifill Publisher: Anchor ISBN: 0767928903 Category : History Languages : en Pages : 322
Book Description
In The Breakthrough, veteran journalist Gwen Ifill surveys the American political landscape, shedding new light on the impact of Barack Obama’s stunning presidential victory and introducing the emerging young African American politicians forging a bold new path to political power. Ifill argues that the Black political structure formed during the Civil Rights movement is giving way to a generation of men and women who are the direct beneficiaries of the struggles of the 1960s. She offers incisive, detailed profiles of such prominent leaders as Newark Mayor Cory Booker, Massachusetts Governor Deval Patrick, and U.S. Congressman Artur Davis of Alabama (all interviewed for this book), and also covers numerous up-and-coming figures from across the nation. Drawing on exclusive interviews with power brokers such as President Obama, former Secretary of State Colin Powell, Vernon Jordan, the Reverend Jesse Jackson, his son Congressman Jesse Jackson Jr., and many others, as well as her own razor-sharp observations and analysis of such issues as generational conflict, the race/ gender clash, and the "black enough" conundrum, Ifill shows why this is a pivotal moment in American history. The Breakthrough is a remarkable look at contemporary politics and an essential foundation for understanding the future of American democracy in the age of Obama.
Author: Laura E. Gómez Publisher: NYU Press ISBN: 0814732054 Category : History Languages : en Pages : 256
Book Description
Watch the Author Interview on KNME In both the historic record and the popular imagination, the story of nineteenth-century westward expansion in America has been characterized by notions of annexation rather than colonialism, of opening rather than conquering, and of settling unpopulated lands rather than displacing existing populations. Using the territory that is now New Mexico as a case study, Manifest Destinies traces the origins of Mexican Americans as a racial group in the United States, paying particular attention to shifting meanings of race and law in the nineteenth century. Laura E. Gómez explores the central paradox of Mexican American racial status as entailing the law's designation of Mexican Americans as &#;“white” and their simultaneous social position as non-white in American society. She tells a neglected story of conflict, conquest, cooperation, and competition among Mexicans, Indians, and Euro-Americans, the region’s three main populations who were the key architects and victims of the laws that dictated what one’s race was and how people would be treated by the law according to one’s race. Gómez’s path breaking work—spanning the disciplines of law, history, and sociology—reveals how the construction of Mexicans as an American racial group proved central to the larger process of restructuring the American racial order from the Mexican War (1846–48) to the early twentieth century. The emphasis on white-over-black relations during this period has obscured the significant role played by the doctrine of Manifest Destiny and the colonization of northern Mexico in the racial subordination of black Americans.
Author: Manuel Peña Publisher: University of Texas Press ISBN: 0292786107 Category : Music Languages : en Pages : 365
Book Description
The Mexican American orquesta is neither a Mexican nor an American music. Relying on both the Mexican orquesta and the American dance band for repertorial and stylistic cues, it forges a synthesis of the two. The ensemble emerges historically as a powerful artistic vehicle for the expression of what Manuel Peña calls the "dialectic of conflict." Grounded in ethnic and class conflict, this dialectic compels the orquesta and its upwardly mobile advocates to waver between acculturation and ethnic resistance. The musical result: a complex mesh of cultural elements—Mexican and American, working- and middle-class, traditional and contemporary. In this book, Manuel Peña traces the evolution of the orquesta in the Southwest from its beginnings in the nineteenth century through its pinnacle in the 1970s and its decline since the 1980s. Drawing on fifteen years of field research, he embeds the development of the orquesta within a historical-materialist matrix to achieve the optimal balance between description and interpretation. Rich in ethnographic detail and boldly analytical, his book is the first in-depth study of this important but neglected field of artistic culture.
Author: Laura E. Gómez Publisher: The New Press ISBN: 1620977664 Category : Social Science Languages : en Pages : 137
Book Description
Named one of the Best Books of the Year by NPR An NPR Best Book of the Year, exploring the impact of Latinos’ new collective racial identity on the way Americans understand race, with a new afterword by the author Who are Latinos and where do they fit in America’s racial order? In this “timely and important examination of Latinx identity” (Ms.), Laura E. Gómez, a leading critical race scholar, argues that it is only recently that Mexican Americans, Puerto Ricans, Cubans, Dominicans, Central Americans, and others are seeing themselves (and being seen by others) under the banner of a cohesive racial identity. And the catalyst for this emergent identity, she argues, has been the ferocity of anti-Latino racism. In what Booklist calls “an incisive study of history, complex interrogation of racial construction, and sophisticated legal argument,” Gómez “packs a knockout punch” (Publishers Weekly), illuminating for readers the fascinating race-making, unmaking, and re-making processes that Latinos have undergone over time, indelibly changing the way race functions in this country. Building on the “insightful and well-researched” (Kirkus Reviews) material of the original, the paperback features a new afterword in which the author analyzes results of the 2020 Census, providing brilliant, timely insight about how Latinos have come to self-identify.
Author: Patricia M. Montilla Publisher: Bloomsbury Publishing USA ISBN: Category : Social Science Languages : en Pages : 559
Book Description
This book offers a complete overview of the contributions of U.S. Latinos to American popular culture and examines the emergence of the U.S. Latino identity. According to the 2010 Census, Latinos represent more than 16 percent of the total population and are the largest and fastest-growing minority group in the United States. Their vast contributions to popular culture are visible in nearly every aspect of American life and are as diverse as the countries and cultures of origin with which Latinos identify themselves. This book provides a historical overview of the developments in U.S. Latino culture and highlights the most recent expressions of Latino life in American popular culture. With coverage of topics like Latino representations in television, radio, film, and theater; U.S. Latino literature and art; Latino sports stars in baseball, basketball, boxing, football, and soccer; and contemporary pop music; this book will appeal to general readers and be a useful and engaging resource for high school and college students. The work examines the cultural ties that U.S. Latinos maintain with their country of origin or that of their ancestors, explains why language is a critical cultural marker for Latinos, and identifies how Latinos are changing American popular culture. Insightful information on U.S. Latino identity issues and prevalent cultural stereotypes is also included.
Author: Anthony Quiroz
Author: Anthony Quiroz
Author: Felipe Korzenny
Author: Elena del Valle
Author: Rudolph V. Alvarado
Author: Anthony Macías
Author: Gwen Ifill
Author: Laura E. Gómez
Author: Manuel Peña
Author: Laura E. Gómez
Author: Patricia M. Montilla