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Author: Thomas R. Duncan Publisher: Irwin Professional Publishing ISBN: Category : Business & Economics Languages : en Pages : 314
Book Description
As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity.
Author: Thomas R. Duncan Publisher: Irwin Professional Publishing ISBN: Category : Business & Economics Languages : en Pages : 314
Book Description
As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity.
Author: Brian Alexander Publisher: St. Martin's Press ISBN: 125023736X Category : Social Science Languages : en Pages : 320
Book Description
USA Today's 5 BOOKS NOT TO MISS "Alexander nimbly and grippingly translates the byzantine world of American health care into a real-life narrative with people you come to care about." —New York Times "Takes readers into the world of the American medical industry in a way no book has done before." —Fortune "With his signature gut-punching prose, Alexander breaks our hearts as he opens our eyes to America’s deep-rooted sickness and despair by immersing us in the lives of a small town hospital and the people it serves." —Beth Macy, bestselling author of Dopesick By following the struggle for survival of one small-town hospital, and the patients who walk, or are carried, through its doors, The Hospital takes readers into the world of the American medical industry in a way no book has done before. Americans are dying sooner, and living in poorer health. Alexander argues that no plan will solve America’s health crisis until the deeper causes of that crisis are addressed. Bryan, Ohio's hospital, is losing money, making it vulnerable to big health systems seeking domination and Phil Ennen, CEO, has been fighting to preserve its independence. Meanwhile, Bryan, a town of 8,500 people in Ohio’s northwest corner, is still trying to recover from the Great Recession. As local leaders struggle to address the town’s problems, and the hospital fights for its life amid a rapidly consolidating medical and hospital industry, a 39-year-old diabetic literally fights for his limbs, and a 55-year-old contractor lies dying in the emergency room. With these and other stories, Alexander strips away the wonkiness of policy to reveal Americans’ struggle for health against a powerful system that’s stacked against them, but yet so fragile it blows apart when the pandemic hits. Culminating with COVID-19, this book offers a blueprint for how we created the crisis we're in.
Author: Judith J. Baker Publisher: Jones & Bartlett Publishers ISBN: 1449687288 Category : Medical Languages : en Pages : 569
Book Description
Health Care Finance: Basic Tools for Nonfinancial Managers is the most practical financial management text for those who need basic financial management knowledge and a better understanding of healthcare finance in particular. Using actual examples from hospitals, long-term care facilities, and home health agencies, this user-friendly text includes practical information for the nonfinancial manager charged with budgeting. The Fourth Edition offers: - An expanded chapter on Electronic Records Adoption: Financial Management Tools & Decisions - New chapter: "ICD-10 Adoption and Healthcare Computer Systems" - New chapter: "Other Technology Adoption and Management Decisions" - New chapter: "Strategic Planning and the Healthcare Financial Manager" - New case study: "Strategic Planning in Long-Term Care" that connects with the chapter on strategic planning - New appendix: "Appendix C: Employment Opportunities in Healthcare Finance"
Author: Edda Weimann Publisher: Springer ISBN: 3662496607 Category : Medical Languages : en Pages : 234
Book Description
This book provides a broad overview of what is needed to run hospitals and other health care facilities effectively and efficiently. All of the skills and tools required to achieve this aim are elucidated in the book, including business engineering and change management, strategic planning and the Balanced Scorecard, project management, integrative innovation management, social and ethical aspects of human resource management, communication and conflict management, staff development and leadership. The guidance offered is exceptional and applicable in both developed and developing countries. Furthermore, the relevant theoretical background is outlined and instructive case reports are included. Each chapter finishes with a summary and five reflective questions. Excellence can only be achieved when health care professionals show in addition to their medical skills a high level of managerial competence. High performance in Hospital Management assists managers of health care providers as well as doctors and nurses to engage in the successful management of a health care facility.
Author: Deena B. Katz Publisher: John Wiley & Sons ISBN: 0470885327 Category : Business & Economics Languages : en Pages : 369
Book Description
Deena B. Katz, CFP, a preeminent authority on practice management and an internationally recognized financial adviser, presents a comprehensive guide to running a professional financial planning practice. To create this book, Katz updated, revised, and combined her two acclaimed books Deena Katz on Practice Management (1999) and Deena Katz's Tools and Templates for Your Practice (2001). In this newly expanded volume, she presents the essentials on how to help a practice thrive side by side with the tools and templates needed for the everyday operation of your firm. This new volume offers guidance on practice-management issues: setting up an office systems and technology administration and staffing marketing growing as the market changes hanging on to clients for the long term succession planning when the time comes This comprehensive resource provides sample forms, worksheets, templates, letters, brochures, and collateral materials developed and refined by top wealth managers and planners. From keeping the business running well by designing dynamic collateral material, to considering plans for retirement, Deena B. Katz guides advisers through every challenge a financial planning business will face.
Author: Thomas J. Peters Publisher: Harper Collins ISBN: 0062263617 Category : Business & Economics Languages : en Pages : 404
Book Description
The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Author: National Academies of Sciences, Engineering, and Medicine Publisher: National Academies Press ISBN: 0309495679 Category : Science Languages : en Pages : 393
Book Description
Research and innovation in the life sciences is driving rapid growth in agriculture, biomedical science, information science and computing, energy, and other sectors of the U.S. economy. This economic activity, conceptually referred to as the bioeconomy, presents many opportunities to create jobs, improve the quality of life, and continue to drive economic growth. While the United States has been a leader in advancements in the biological sciences, other countries are also actively investing in and expanding their capabilities in this area. Maintaining competitiveness in the bioeconomy is key to maintaining the economic health and security of the United States and other nations. Safeguarding the Bioeconomy evaluates preexisting and potential approaches for assessing the value of the bioeconomy and identifies intangible assets not sufficiently captured or that are missing from U.S. assessments. This study considers strategies for safeguarding and sustaining the economic activity driven by research and innovation in the life sciences. It also presents ideas for horizon scanning mechanisms to identify new technologies, markets, and data sources that have the potential to drive future development of the bioeconomy.
Author: Pedro Sousa Publisher: Springer Nature ISBN: 3030962644 Category : Computers Languages : en Pages : 328
Book Description
This textbook provides guidance to both students and practitioners of enterprise architecture (EA) on how to develop and maintain enterprise models. Rather than providing yet another list of EA notations and frameworks from A to Z, it focuses on methods to perform such tasks. The problem of EA maintenance, named Enterprise Cartography, is an important aspect addressed in this book because EA is a never ending challenge that increases as the organization transformations pace also increases. The long time perspective also entails the evolution of architectural frameworks and notations, something that does not occur when developing new models. Thus, a catalogue of patterns, principles and methods is presented to develop and maintain EA models and views. After a general introduction to the book in chapter 1, chapter 2 presents basic concepts for EA modeling. Chapter 3 further details the set of EA concepts needed to present the patterns, and principles, which are subsequently introduced in chapter 4. Next, chapter 5 describes enterprise cartography concepts and principles. The remaining book then turns to techniques and methodologies. In chapter 6 an EA development method is summarized. In chapter 7 an enterprise strategy design approach is proposed, while in chapter 8 a business process design methodology is described. Chapters 9 and 10 focus on information architecture and information systems architecture design approaches, including information systems architecture planning and application portfolio management. Eventually, chapter 11 describes a method for enterprise cartography (EC) design. Last not least, several case studies on EA and EC are proposed in the last chapter.
Author: Great Britain. Treasury Publisher: Stationery Office ISBN: 9780115601071 Category : Business & Economics Languages : en Pages : 114
Book Description
This new edition incorporates revised guidance from H.M Treasury which is designed to promote efficient policy development and resource allocation across government through the use of a thorough, long-term and analytically robust approach to the appraisal and evaluation of public service projects before significant funds are committed. It is the first edition to have been aided by a consultation process in order to ensure the guidance is clearer and more closely tailored to suit the needs of users.
Author: Thomas R. Duncan
Author: Thomas R. Duncan
Author: 
Author: Brian Alexander
Author: Judith J. Baker
Author: Edda Weimann
Author: Deena B. Katz
Author: Thomas J. Peters
Author: National Academies of Sciences, Engineering, and Medicine
Author: Pedro Sousa
Author: Great Britain. Treasury