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Author: Bansal, Rohit Publisher: IGI Global ISBN: 1668489007 Category : Business & Economics Languages : en Pages : 353
Book Description
The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.
Author: Bansal, Rohit Publisher: IGI Global ISBN: 1668489007 Category : Business & Economics Languages : en Pages : 353
Book Description
The metaverse is an immersive digital world that combines augmented reality (AR) and virtual reality (VR) to allow people to interact online as if they were in the physical world. While everything in the metaverse doesn’t exist in the physical world, it still offers unique opportunities for customers to experience your brand. The metaverse is free from physical limitations, presenting a novel opportunity for brands. Just as e-commerce revolutionized the way people shop, so could the metaverse. And by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce, brands can use it to enrich their consumers' shopping experiences. To be successful, brands must quickly learn from mistakes and build on successful campaigns to stand out. The metaverse is data-driven, and marketers can use this in creating their growth strategies. Because growth marketing involves continuous experimentation and testing, brands can use this virtual world as their stomping ground to analyze their various marketing campaigns and observe consumer behavior. Influencer Marketing Applications Within the Metaverse explores how enterprises experimenting with the metaverse can connect, engage with, and incentivize human and machine customers to create new value exchanges, revenue streams, and markets. The book examines how brands can enrich their consumers’ shopping experiences by taking advantage of the metaverse's ability to bridge the gap between physical and virtual commerce. Covering topics such as augmented and virtual reality, customer experience, and gamification, this book is ideal for marketing practitioners, researchers, undergraduate and postgraduate students, non-government and government organizations, and more.
Author: Paulo Carlos López-López Publisher: Springer Nature ISBN: 9811963479 Category : Technology & Engineering Languages : en Pages : 573
Book Description
This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Author: Schlemmer, Eliane Publisher: IGI Global ISBN: 1466663529 Category : Education Languages : en Pages : 374
Book Description
The potential of virtual world technologies to improve teaching and learning has been recognized in recent years, creating new possibilities for teaching and learning processes, with virtual environments impacting the achievement of student learning and collaboration. Learning in Metaverses: Co-Existing in Real Virtuality discusses a better way to understand this new learning universe, exploring the possibilities of new social organization through the use of avatars in virtual worlds. Examining platforms such as Web 3D, metaverse, MDV3D, ECODI, hybrid living and sharing spaces, gamification, alternate reality, mingled reality, and augmented reality to evaluate the possibilities for their implementation in education, this reference book will be of use to academics, educators, students, researchers, gamers, and professionals.
Author: Vincenzo Auriemma Publisher: Taylor & Francis ISBN: 1040184685 Category : Social Science Languages : en Pages : 114
Book Description
This book seeks to understand emotions in the virtual world. It explores embodiment, hybridization, and emotions within interactions mediated by a virtual avatar. The work aims to contribute to reflection within the sociology of emotion, creating a line of continuity that starts from the classical concept of empathy, passing through its virtualization and arriving at the transformation of everyday life online. Therefore, this work lends itself as a starting proposition, analysing different themes, from online emotions to sex, from the virtualization of bodies to their veneration, and from the internet of things to the internet of life. Examining emotions such as empathy, love, anger, and fear in the virtual world, it uses the metaverse as a case study for human cognitive and emotional embodiment mediated by avatars. This book will appeal to scholars and students interested in the sociology of emotion, the sociology of innovation, interaction, science and technology studies, media studies, and game studies.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 152255470X Category : Computers Languages : en Pages : 1882
Book Description
Virtual and augmented reality is the next frontier of technological innovation. As technology exponentially evolves, so do the ways in which humans interact and depend upon it. Virtual and Augmented Reality: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on the trends, techniques, and uses of virtual and augmented reality in various fields, and examines the benefits and challenges of these developments. Highlighting a range of pertinent topics, such as human-computer interaction, digital self-identity, and virtual reconstruction, this multi-volume book is ideally designed for researchers, academics, professionals, theorists, students, and practitioners interested in emerging technology applications across the digital plane.
Author: Ana Cristina Broega Publisher: Springer Nature ISBN: 3031167732 Category : Technology & Engineering Languages : en Pages : 801
Book Description
This book offers a multidisciplinary perspective on research and developments at the interface between industrial design, textile engineering and fashion. It covers advances in fashion and product design, and in textile production alike, reporting on smart and sustainable industrial procedures and 3D printing, issues in marketing and communication, and topics concerning social responsibility, sustainability, emotions, creativity and education. It highlights research that is expected to foster the development of design and fashion on a global and interdisciplinary scale. Gathering the proceedings of the 5th International Fashion and Design Congress, CIMODE 2022, held on July 4-7, 2022, in Guimarães, Portugal, this book offers extensive information and a source of inspiration to both researchers and professionals in the field of fashion, design, engineering, communication as well as education.
Author: Bansal, Rohit
Author: Bansal, Rohit
Author: Paulo Carlos López-López
Author: Schlemmer, Eliane
Author: Alessio Maria Braccini
Author: Aaron Marcus
Author: Vincenzo Auriemma
Author: Luis Carral![Actas del VII Congreso Internacional de “Sinestesia: Ciencia y Arte”. El Reto físico/digital //VII International Congress “Synaesthesia: Science and Art” * The digital / physical challenge *. 26-29 October 2022 [live+digital] Granada & Alcalà la Real / Spain. + Actividades Paralelas 2022. PDF](https://books.google.com/books/content/images/frontcover/JJmcEAAAQBAJ?fife=w80-h100)
Author: 51 autores investigadores
Author: Management Association, Information Resources
Author: Ana Cristina Broega