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Author: Leatrice Eiseman Publisher: Hand Books Press ISBN: 9780971401068 Category : Art Languages : en Pages : 144
Book Description
• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Author: Leatrice Eiseman Publisher: Hand Books Press ISBN: 9780971401068 Category : Art Languages : en Pages : 144
Book Description
• Features up-to-date color combination guidelines • Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions. This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
Author: Marcel Danesi Publisher: Canadian Scholars’ Press ISBN: 9781551302508 Category : Language Arts & Disciplines Languages : en Pages : 414
Book Description
"Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used as a complementary or supplementary text in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics). The text builds upon what readers already know intuitively about signs, and then leads them to think critically about the world in which they live - a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do "hands-on" semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms." "The overall plan of the book is to illustrate how message-making and meaning-making can be studied from the specific vantage point of the discipline of semiotics. This third edition also includes updated discussions of information technology throughout, focusing especially on how meanings are now negotiated through such channels as websites, chat rooms, and instant messages."--Jacket.
Author: Charles T. Meadow Publisher: Scarecrow Press ISBN: 1461669677 Category : Social Science Languages : en Pages : 268
Book Description
A deep and penetrating exploration of the key concepts of information and communications sciences by one of its founders, this book covers everything in its subject that you want to know more about including the bedrock topics of signs, symbols, information, and communication, all considered from an historical and foundational perspective that is satisfying to the beginning student and worthwhile for practitioners of long standing. All the major players are given their role, from Shannon and Weaver to Tim Berners-Lee, with Marshall McLuhan an engaging participant. Communication in all its forms—be it print or electronic media, mass communication as well as person-to-person messaging, whether by mail, telephone, gesture, or email—is thoroughly examined in this book, which can serve as either an introductory text to undergraduates in information science, an interesting read for the layman, or as a refresher for the communications professional.
Author: Nancy Bonvillain Publisher: ISBN: 9780130104298 Category : Language Arts & Disciplines Languages : en Pages : 420
Book Description
For courses in Language and Culture, Anthropological Linguistics, and Language and Communication. Using data from cultures and languages throughout the world to highlight both similarities and differences in human languages this text explores the many interconnections among language, culture, and communicative meaning. It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.
Author: Michelle A. McSweeney Publisher: Routledge ISBN: 135139195X Category : Language Arts & Disciplines Languages : en Pages : 130
Book Description
This book provides a comprehensive linguistic exploration of textism use by bilingual young adults, illustrating the function of alternative and creative linguistic features and their role in conveying tone through text. Drawing on a corpus of nearly 45,000 text messages donated by bilingual young adults in New York City, this volume explores the ways in which the use of texting features such as ‘lol,’ emojis, abbreviations, and acronyms is systematic and essential. In part, toward the aim of exposing the tensions bilinguals face navigating a platform that preferences monolingual language practices, the book highlights creativity as a means of both constructing meaning and performing identity for bilingual youths. These findings are extended to explore the role texting plays in communication and identity construction in contemporary society more generally. This volume extends the boundaries of emerging research on language and digital communication, and will be of particular interest to graduate students and scholars in computer-mediated communication, pragmatics, and new media.
Author: Mystic Michaela Publisher: Simon and Schuster ISBN: 1507217358 Category : Body, Mind & Spirit Languages : en Pages : 288
Book Description
"Have you ever noticed yourself waking up at exactly the same time every night? Or find yourself stuck on a certain page number of a book? What about seeing those very numbers repeated on signs and license plates while you travel? Numbers repeated throughout your day are one major way that angels communicate guidance, warning, and praise to let you know whether the path you are on is right for you. The Angel Numbers Book can help you decipher these messages. Here you'll receive the tools to understand the meaning of each number and number pattern sent by your angel guides. You'll also find space to record and reflect on the numbers you see, cultivating meanings that are personal to you and your experiences. You'll learn to turn your attention toward the communications of your angel guides, strengthen your understanding of the messages they are sending, and stay more tune in whenever they're trying to speak to you. Unlock your potential -- and light the way to a more satisfying, meaningful life -- with The Angel Numbers Book!" --
Author: Ruth Rubinstein Publisher: Hachette UK ISBN: 0786750251 Category : Social Science Languages : en Pages : 557
Book Description
Rich with illustrations, this revised and updated second edition of Dress Codes systematically analyzes the meaning and relevance of clothing in American culture. Presented here is an up-to-date analysis of images of power and authority, gender, seduction (the sexy look, the alluring look, the glamorous look, the vulnerable look), wealth and beauty, youth and health, and leisure and political hierarchy. Taken together, the chapters offer to the student and the general reader a complete "semiotics of clothing" in a form that is highly readable, very entertaining, and thoroughly informative. The illustrations provide fascinating glimpses into the history of American fashion and clothing-along with their antecedents in Europe-as well as a fine collection of images from the more familiar world of contemporary America.Rubinstein has identified six distinct categories of dress in American society, upon which Dress Codes is based. "Clothing signs" were instituted by those in authority, have one meaning, indicate behavior, and are required attire (police uniforms, or the clothing of ministers and priests); “clothing symbols," on the other hand, reflect the achievement of cultural values—wealth, beauty, you and health. The wearing of clothing symbols—designer clothing or jewelry—may have several meanings; ‘clothing tie-signs,” which are specific types of clothing that indicate membership in a community outside mainstream culture (Hasidic, Amish, or Hare Krishna attire). They were instituted by those in authority, have one meaning, they indicate expected behavior, and are required attire; “clothing tie symbols” emanate from hopes, fears, and dreams of particular groups. They include trendy styles such as hip-hop, hippie, and gothic. Another category, “contemporary fashion,” reflects consumer sentiments and the political and economic forces of the period. “Personal dress,” refers to the "I" component we bring in when dressing the public self (bowtie, dramatic, or artistic attire). Many of these images have their roots in the “collective memory” of western society. Written in a lively and entertaining style,Dress Codes will fascinate both general readers and students interested in the history of fashion and costume, fashion design, human development, and gender studies.
Author: Leatrice Eiseman
Author: Leatrice Eiseman
Author: Marcel Danesi
Author: Charles T. Meadow
Author: Juan Carlos Onetti
Author: Nancy Bonvillain
Author: Nancy Bonvillain
Author: Michael J. Lincoln
Author: Michelle A. McSweeney
Author: Mystic Michaela
Author: Ruth Rubinstein