Author: Hyunyi Cho Publisher: SAGE ISBN: 1412986559 Category : Language Arts & Disciplines Languages : en Pages : 297
Book Description
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.
Author: Frances Dukes Publisher: ISBN: 9781687237293 Category : Languages : en Pages : 204
Book Description
Message design is all around us, from the presentations we see in meetings and classes, to the instructions that come with our latest tech gadgets, to multi-million-dollar training simulations. In short, instructional message design is the real-world application of instructional and learning theories to design the tools and technologies used to communicate and effectively convey information. This field of study pulls from many applied sciences including cognitive psychology, industrial design, graphic design, instructional design, and human performance technology to name just a few. In this book we visit several foundational theories that guide our research, look at different real-world applications, and begin to discuss directions for future best practice. For instance, cognitive load and multimedia learning theories provide best practice, PowerPoint and simulations are only a few of the multitude of applications, and special needs learners and designing for cultural inclusiveness are only two of many areas where effective messages design can improve outcomes. Studying effective instructional message design tools and techniques has and will continue to be a critical aspect of the overall instructional design process. Hopefully, this book will serve as an introduction to these topics and inspire your curiosity to explore further!
Author: Rael Publisher: Raelian Foundation ISBN: 2940252203 Category : Religion Languages : en Pages : 416
Book Description
Years ago, everybody knew that the earth was flat. Everybody knew that the sun revolved around the earth. Today, everybody knows that life on earth is the result of random evolution and/or a supernatural God. Or is it? In "Message from the Designers" Rael presents us with a third option: that all life on earth was created by advanced scientists from another world. During a UFO encounter in 1973 he was dictated a series of messages, face to face, by one of these designers. The result is what lies within these pages - an astonishing revelation for mankind.
Author: Nancy Skolos Publisher: Rockport Publishers ISBN: 1616735910 Category : Design Languages : en Pages : 192
Book Description
Working with type and image and the integration of these two elements to create persuasive and effective design pieces are the foundations of good graphic design. Yet, very little practical information exists for these tasks. This book changes all it. It gives designers the practical know-how to combine type and image for dynamic effect as well as to use them in contrast to create tension and meaning in design. Creating strong layouts is the most important as well as the most challenging of any project. This book inspires through excellence by exhibiting great design work then deconstructing the processes in simple visual terms. Type, Image, Message: Merging Pictures and Ideas looks at this respected art form while providing practical information that can be used by any designer wishing to hone the skills needed to merge type with images in an inspired manner.
Author: Andrew S. Gibbons Publisher: Springer Nature ISBN: 3030842207 Category : Education Languages : en Pages : 93
Book Description
This book examines the theoretical basis of one of the functional layers—the message layer—of an architectural theory of instructional design. The architectural theory (Gibbons, 2003; Gibbons & Rogers, 2009; Gibbons, 2014) identifies seven functions carried out during instruction that correspond with designable strata, or layers. The architectural theory proposes that for each layer there exists a specialized body of design languages, constructs, questions, tools, practices, processes, a professional community, and most especially, bodies of design theory. It also proposes that design knowledge from other design fields, many of which approach design from the same functional perspective, can be appropriated for the further development of knowledge within the instructional technology field. A robust literature from disparate fields supplies relevant theory for message layer design. This book builds the case for validation of the message layer by bringing together work from instructional theory, conversation theory, research in the learning sciences, intelligent tutoring system research, and K-12 education. Within this literature, the authors demonstrate the existence of the message as a structural abstraction: an independently designable entity. They trace the development of the message construct historically, showing that it has remained remarkably stable over time, independent of changing psychological, educational, and technological conventions.
Author: Garr Reynolds Publisher: Pearson Education ISBN: 0321601890 Category : Business & Economics Languages : en Pages : 316
Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author: Roxanne Parrott Publisher: Oxford University Press, USA ISBN: 9780190455378 Category : Communication in medicine Languages : en Pages : 2496
Book Description
The Oxford Encyclopedia of Health and Risk Message Design and Processing has been compiled as an up-to-date and comprehensive theoretically guided work in health and risk communication. Research and practice dedicated to communicating about health and risk to lay audiences grows exponentially with the availability of scientific knowledge on the subject. This work seeks to ensure that what is communicated is not only scientifically accurate but also avoids any partial information or overemphasis of particular features that result in beliefs or actions that may result in personal or societal harms. With the body of knowledge associated with health and risk communication collected in a credible and accessible resource, such outcomes appear to be less likely to occur is a collaboration of the leading scholars in the field. Comprising 134 extensive articles, The Oxford Encyclopedia of Health and Risk Message Design and Processing examines, among others: -message exposure and reach -message recipient sociodemographics -normative and integrated approaches -cognitive- and affect-based motivational processes -social determinants of health and risk More than 150 scholars from around the globe examined the overarching topic from the lens of multiple disciplines and eras of thought. The perspectives represented range from disciplinary to interdisciplinary to transdisciplinary in illuminating decades of knowledge. Authors do not shy away from critiques of past strategic message design efforts in explaining the roles of individual characteristics linked to outcomes. Nor do contributors avoid controversial discussions related to the substantial evidence that demonstrates roles for personal relationships, social networks, and societal practices and policies on individual decision-making aligned with health and risk. Novel insights emerge from systematic case studies used to illustrate some of these principles in practice, while gaps in existing research generate recommendations for future programs of study and practice.
Author: Oyvind Ihlen Publisher: John Wiley & Sons ISBN: 1119265738 Category : Language Arts & Disciplines Languages : en Pages : 533
Book Description
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Author: Hyunyi Cho
Author: Frances Dukes
Author: W. Howard Levie
Author: Rael
Author: Nancy Skolos
Author: Andrew S. Gibbons
Author: Garr Reynolds
Author: Gregor Hohpe
Author: Roxanne Parrott
Author: Oyvind Ihlen