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Author: Elizabeth A. Skewes Publisher: Rowman & Littlefield ISBN: 9780742554627 Category : Language Arts & Disciplines Languages : en Pages : 212
Book Description
"Message Control" a look at what shapes news that comes from the presidential campaign trail comes out of the author's experience traveling with campaigns, interviews with other journalists who have covered campaigns from the road, and research on campaign news. Elizabeth Skewes, a journalism professor, begins to answer the question of why political coverage focuses on personalities and peccadilloes when studies show the public wants less of that and more discussion of political issues.
Author: Elizabeth A. Skewes Publisher: Rowman & Littlefield ISBN: 9780742554627 Category : Language Arts & Disciplines Languages : en Pages : 212
Book Description
"Message Control" a look at what shapes news that comes from the presidential campaign trail comes out of the author's experience traveling with campaigns, interviews with other journalists who have covered campaigns from the road, and research on campaign news. Elizabeth Skewes, a journalism professor, begins to answer the question of why political coverage focuses on personalities and peccadilloes when studies show the public wants less of that and more discussion of political issues.
Author: Alex Marland Publisher: UBC Press ISBN: 0774832061 Category : Political Science Languages : en Pages : 529
Book Description
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.
Author: Anshul Verma Publisher: CRC Press ISBN: 1000429776 Category : Computers Languages : en Pages : 409
Book Description
The opportunistic network is an emerging and recent area of research. To make this research area more adaptable for practical and industrial use, there is a need to further investigate several research challenges in all aspects of opportunistic networks. Therefore, Opportunistic Networks: Fundamentals, Applications and Emerging Trends provides theoretical, algorithmic, simulation, and implementation-based research developments related to fundamentals, applications, and emerging research trends in opportunistic networks. The book follows a theoretical approach to describe fundamentals to beginners and incorporates a practical approach depicting the implementation of real-life applications to intermediate and advanced readers. This book is beneficial for academicians, researchers, developers, and engineers who work in or are interested in the fields related to opportunistic networks, delay tolerant networks, and intermittently connected ad hoc networks. This book also serves as a reference book for graduate and postgraduate courses in computer science, computer engineering, and information technology streams.
Author: Katie Delahaye Paine Publisher: John Wiley & Sons ISBN: 0470920106 Category : Business & Economics Languages : en Pages : 56
Book Description
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.
Author: Sergio Scaglia Publisher: Addison-Wesley Professional ISBN: Category : Computers Languages : en Pages : 636
Book Description
Demonstrates the benefits of internet enabled embedded systems using real-world applications. This work examines the techniques required to achieve internet connectivity, starting with how to draw upon those TCP/IP implementations which already exist, right through to developing fresh ones. It also includes a CD-ROM with the TCP/IP stack.
Author: Elizabeth A. Skewes
Author: Elizabeth A. Skewes
Author: Warren F. Dorsey
Author: Alex Marland
Author: Warren Dorsey
Author: Frank Heinrich
Author: 
Author: International Business Machines Corporation
Author: Anshul Verma
Author: Katie Delahaye Paine
Author: Sergio Scaglia