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Author: Aki Choklat Publisher: Bloomsbury Publishing ISBN: 1474269737 Category : Business & Economics Languages : en Pages : 232
Book Description
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director – Menswear, Fashion Snoops Jaana Jätyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier
Author: Aki Choklat Publisher: Bloomsbury Publishing ISBN: 1474269737 Category : Business & Economics Languages : en Pages : 232
Book Description
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director – Menswear, Fashion Snoops Jaana Jätyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier
Author: Aki Choklat Publisher: Bloomsbury Publishing ISBN: 1472591720 Category : Business & Economics Languages : en Pages : 216
Book Description
Menswear Trends will help you understand the relationship of menswear to society, enabling you to become both a forecaster and trend thinker – and bring new ideas, innovation and strategies to men's fashion. With designer and educator Aki Choklat you'll learn how menswear trends fit within the larger context of retail, how brands can use trends to be more competitive, and how to create an inspiring trend forecast. Later chapters show how to analyse catwalks, gather information from street-style coverage, compare short-term and long-term analysis and how to analyse and forecast colour trends. In the final chapter you'll explore the various job roles within the trend industry, learn to differentiate between trend services and how to navigate the contemporary job market and illustrate your skills in a portfolio. Industry Insight Interviews: Peter Betsche, CEO, Arvenco David Edgar, one of the founding partners of Bureaux Design Associates (BDA) Michael Fisher, Creative Director – Menswear, Fashion Snoops Jaana Jätyri, founder of Trendstop Volker Ketteniss, Head of Menswear, WGSN Sandy MacLennan, founder of East Central Studios Ember Todd Colour and Trend Manager for Chaco Brand, Wolverine Worldwide Barbara Vinken, Chair of Comparative and French Literature, University of Munich Geraldine Wharry, founder of Trend Atelier
Author: Jenny Lantz Publisher: Bloomsbury Publishing ISBN: 1474259820 Category : Design Languages : en Pages : 257
Book Description
Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.
Author: Juliana Tzvetkova Publisher: Bloomsbury Publishing USA ISBN: 1440844666 Category : Social Science Languages : en Pages : 447
Book Description
A fascinating survey of popular culture in Europe, from Celtic punk and British TV shows to Spanish fashion and Italian sports. From One Direction and Adele to Penelope Cruz and Alexander Skarsgard, many Europeans are becoming household names in the United States. This ready-reference guide covers international pop culture spanning music, literature, movies, television and radio, the Internet, sports, video games, and fashion, from the mid-20th century through the present day. The organization of the book—with entries arranged alphabetically within thematic chapters—allows readers to quickly find the topic they are seeking. Additionally, indexing allows for cross-cultural comparisons to be made between pop culture in Europe to that of the United States. An extensive chronology and lengthy introduction provide important contextual information, such as the United States' influence on movies, music, and the Internet; the effect of censorship on Internet and social media use; and the history of pop culture over the years. Topics feature key musicians, songs, books, actors and actresses, movies and television shows, popular websites, top athletes, games, clothing fads and designers, and much more.
Author: Esquire Publisher: Hearst Home & Hearst Home Kids ISBN: 1958395803 Category : Self-Help Languages : en Pages : 226
Book Description
A completely revised edition of the essential manual for dressing—and feeling—your very best, featuring Esquire's signature wit and humor and 200+ photos and illustrations Expert menswear and grooming advice for young and experienced professionals—from building a wardrobe and discerning clothing quality to self-expression through fashion Style is a way of speaking to the world. Like it or not, what you wear and how you wear it matters. In this best-selling guide from the editors of Esquire, you’ll learn how to hone your personal style—and even have some fun while you’re at it. In this pocket-sized handbook, style-minded individuals will find expert advice on how to: Buy suits and other formal wear for their immediate and long-term needs Navigate an increasingly dressed-down world while still looking your absolute best Accessorize and style your clothes to level up your outfits Choose the right clothes for all shapes and sizes and how to make grooming choices to look your best Play with previously gendered pieces like pearl necklaces and embrace genderless dressing trends Define menswears trends like Gorpcore, Normcore and Stealth Wealth and decide if they are worth investing in Determine quality and identify different fabrics and materials Care for you clothes so they last Build a wardrobe and signature style with foundational pieces (a white tee is a must) and standout pieces you love Throughout readers will find style icons—including classics like Frank Sinatra and George Clooney, and new tastemakers like Donald Glover, Travis Kelce, Yahya Abdul-Mateen II, Harry Styles, and ASAP Rocky—who demonstrate great taste and original personal expression. Visually bold with hundreds of photos and illustrations, this sophisticated reference book is the ideal gift for fashion enthusiasts.
Author: Russell Smith Publisher: Macmillan ISBN: 1466858346 Category : Self-Help Languages : en Pages : 253
Book Description
Guys don't wear wolf pelts anymore, but not much else has changed in the world of men's clothes: the right suit, or tie, or shirt, or shoes still projects mystery, erotic potential, and power. And to negotiate these hurdles with style and confidence, Men's Style is indispensable---a valuable source of practical advice for how to dress in a world of conflicting fashion imperatives, and a witty guide to the history, trends, codes, and conventions of men's attire. In chapters and amusing sidebars on shoes, suits, shirts and ties, formal and casual wear, underwear and swimsuits, cufflinks and watches, coats, hats, and scarves, Russell Smith steers a confident course between the twin hazards of blandness and vulgarity to articulate a philosophy of dress that can take you anywhere. Here you'll find the rules for looking the part at the office, a formal function, or the hippest party---and learn when you can toss those rules aside. And you'll find level answers to all of your questions. What color suit should a man buy first? Should socks match the belt, pants, or shoes? What tuxedos are always in, and which aren't ever? And what's required of ambiguous social situations like "dress casual" and "black-tie optional"? The answers are here, in a book that's full of trivia, history, and guidance---finally, the perfect guide for brothers, fathers, sons, and selves.
Author: Aki Choklat
Author: Aki Choklat
Author: Aki Choklat
Author: Jenny Lantz
Author: Juliana Tzvetkova
Author: 
Author: Lidewij Edelkoort
Author: Esquire
Author: Russell Smith
Author: Mary D. Troxell
Author: Trend Union