The Spanish American Reader PDF Download

Author: Ernesto Nelson
Publisher:
ISBN:
Category : Spanish language
Languages : es
Pages : 392

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Author: David A. Aaker
Publisher:
ISBN: 9781849830409
Category : Business & Economics
Languages : en
Pages : 380

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Book Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.

Author: Steven Nahmias
Publisher: McGraw-Hill
ISBN: 9780071263702
Category : Production management
Languages : en
Pages : 789

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Book Description
Production and Operations Analysis, 6/e by Steven Nahmias provides a survey of the analytical methods used to support the functions of production and operations management. This latest edition maintains the focus on continual process improvement while enhancing the technical content of the book. Both analytical methods centered on factory and service processes, as well as process issues across the supply chain, are included. As always, the text presents the most cutting-edge quantitative models used in operations in a clear, accessible manner. While the familiar structure and organization of the text remains the same as previous editions, the current edition includes several new topics aimed at enhancing the technical content of the book.

Author:
Publisher:
ISBN:
Category : Agriculture and state
Languages : en
Pages : 48

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Author:
Publisher:
ISBN:
Category : Agricultural Conservation Program
Languages : en
Pages : 126

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Author:
Publisher:
ISBN:
Category : Agricultural Conservation Program
Languages : en
Pages : 128

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Book Description

Author: Alan Colquhoun
Publisher: MIT Press (MA)
ISBN: 9780262531016
Category : Architecture
Languages : en
Pages : 268

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Book Description
Since the early 1960s, the rigor and conceptual clarity of Alan Colquhoun's criticism and theory have consistently stimulated debate and have served as an impetus for the pursuit of new directions in both theory and practice. This collection of essays displays Colquhoun's concern with developing a coherent discourse for the rampant pluralism that dominates contemporary architecture. Alan Colquhoun is a practicing architect and Professor of Architecture at Princeton University. His previous collection of essays received the 1985 Architectural Critics Award.

Author: Kim B. Clark
Publisher: Harvard Business Review Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 520

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Author: Pilar González-Bernaldo
Publisher: UCLA Latin American Center Publications
ISBN:
Category : Political Science
Languages : es
Pages : 420

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Author: Lorenzo Pecchi
Publisher: MIT Press (MA)
ISBN: 9780262281331
Category : Business & Economics
Languages : en
Pages : 229

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Book Description
Leading economists revisit a provocative essay by John Maynard Keynes, debating Keynes's vision of growth, inequality, work, leisure, entrepreneurship, consumerism, and the search for happiness in the twenty-first century.