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Author: Debi Scholar Publisher: Createspace Independent Publishing Platform ISBN: 9781489572905 Category : Business meetings Languages : en Pages : 0
Book Description
"75 questions to ask to plan a meeting; food and beverage tips; sample know-before-you-go communications; budget template checklist."-- Cover.
Author: Debi Scholar Publisher: Createspace Independent Publishing Platform ISBN: 9781489572905 Category : Business meetings Languages : en Pages : 0
Book Description
"75 questions to ask to plan a meeting; food and beverage tips; sample know-before-you-go communications; budget template checklist."-- Cover.
Author: Frank Supovitz Publisher: John Wiley & Sons ISBN: 1118244117 Category : Business & Economics Languages : en Pages : 512
Book Description
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
Author: Linda Joyce Jones Publisher: Rowman & Littlefield ISBN: 153814106X Category : Reference Languages : en Pages : 337
Book Description
The Event Planning Toolkit will help you rise to the occasion to plan and execute extraordinary meetings and events by getting organized, reducing time-wasting mistakes, and inspiring creativity. The Event Planning Toolkit provides the information you need to prepare and execute each aspect of your event with precision and enjoy the big day with less stress and fewer unpleasant surprises. It provides the assistance you need to make your event a real hit. Many people find the thought of planning an event to be an intimidating prospect. They think they’re not organized enough, or they don’t have the experience required to pull it off. But whatever the occasion, the path to success is straightforward; it’s a matter of thinking through the details and using a proven strategy to create an action plan and execute that plan on time and on budget. In this book, you will not only learn how to manage your scope, time, and resources, but also identify goals, create a budget, find the right venue, assemble an effective team, and much more. Use The Event Planning Toolkit to uncover some juicy nuggets of information that you can apply to your next event and give you the courage and confidence take on any new project or assignment that comes your way.
Author: Judy Allen Publisher: John Wiley & Sons ISBN: 0470963824 Category : Business & Economics Languages : en Pages : 277
Book Description
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Author: Samuel deBlanc Goldblatt Publisher: John Wiley & Sons ISBN: 0470640103 Category : Business & Economics Languages : en Pages : 657
Book Description
While there are many reasons to incorporate sustainable practices into meetings and events, including saving costs and resources, protecting the environment, improving social issues, doing business more efficiently and effectively and attracting new audiences, the number one reason to go green is to do business better. The book is divided into three parts, which reflect defining principles of greener meetings and events: Innovation, Conservation, and Education. This book broadly explores sustainable management in the hospitality, tourism, conference and exhibition, and meeting and event industries, as well as countless smaller industries that include arts and music festivals and tour operators. Readers who are studying in, working in, or even just interested in these industries will reap innumerable benefits from the exciting journey ahead of them in The Complete Guide to Greener Meetings and Events.
Author: Shawna Suckow, CMP, SFP Publisher: ISBN: 9780692788127 Category : Languages : en Pages : 238
Book Description
Within the pages of this book, you'll find the combined wisdom of over 600 years (more or less) of meeting planning expertise, all aimed at helping you book more business as a speaker. The four of us sat down and had a very candid conversation on fifteen different official topics (and many unofficial ones...) to help speakers of all experience levels navigate their prospecting and relationship-building with planners. Our goal is to give a rare peek inside the planner's brain (it can get scary in there, but we've got your back!). We want you to be more findable, likeable, memorable, and bookable! What speakers are saying: "WOW! OMG! This is the most powerful, realistic book I've ever read (and I've read hundreds!) that is laser-targeted to those of us in professional speaking. These four wonderful ladies are coming from the real world, nitty-gritty reality of what works and what doesn't. They make it clear what is NOT working and what IS in today's meetings industry. If you're thinking of or are already practicing professional speaking, get updated as to what works now, get the money-losing habits out of your system, and find out what is needed in today's white-hot competitive speaking world. Get this book. Learn from it. Profit from it!" - Terry Brock, MBA, CSP, CPAE, Cavett Award Winner "Frankly Speaking is like stealing the playbook on getting booked. If you want better relationships with meeting planners and more business than you can handle, then pick up a copy." - Kate Delaney, Global Speaker, Emmy-winning Journalist, and NBC Sports Radio Talk Show Host "Frankly Speaking is packed full of helpful nuggets of information professional speakers can use to navigate their work with meeting planners. It's irreverent, funny, and 100% useful. You will benefit hugely by devouring this book and heeding these secrets from 4 people who want to help you succeed!" - Phil Gerbyshak, Sales and Marketing Speaker and Trainer
Author: Judy Allen Publisher: John Wiley & Sons ISBN: 0470676442 Category : Business & Economics Languages : en Pages : 257
Book Description
The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined forever. Beyond that, budgets are on the chopping block and competition for business is tight. In that environment, people often cut not just financial corners, but the ethical ones, too. There’s a fine line between innocent perks and inappropriate gifts or kickbacks. Event planners today must navigate a minefield of potentially sticky situations that can easily blow up in their face. Without a professional code, lines of acceptable behavior are easily crossed. And what you do personally can hurt you professionally. Event Planning Ethics and Etiquette provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly competitive market using ethical business practices. Explains how to establish policies and codes of behavior, in the office and onsite at events. Offers guidelines on when it is acceptable to accept a gift, what is acceptable, and what is inappropriate. Shows how to prepare yourself, as well as your staff, for what to expect, and how to handle the unexpected with business finesse. Covers business etiquette in event planning crisis management situations. Helps you to avoid putting yourself and your company at personal and professionals risk. Features real-life examples and situations, and advice on how to handle them with poise and professionalism. Includes a list of “Event Planning Do’s and Don’ts.” Event Planning Ethics and Etiquette will be of value to the professional event planner; to event planning suppliers and clients working with industry professionals; as well as to those in related fields, such as public relations, administrative professionals, communications; and anyone in the hospitality, culinary, and travel industry.
Author: Alon Alroy Publisher: John Wiley & Sons ISBN: 1119817153 Category : Business & Economics Languages : en Pages : 278
Book Description
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.
Author: Debi Scholar
Author: Debi Scholar
Author: Frank Supovitz
Author: Linda Joyce Jones
Author: Debi Scholar
Author: Judy Allen
Author: Samuel deBlanc Goldblatt
Author: Shawna Suckow, CMP, SFP
Author: Judy Allen
Author: Alon Alroy
Author: Mark Sonder