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Author: Joel Schwartzberg Publisher: Berrett-Koehler Publishers ISBN: 1523094125 Category : Business & Economics Languages : en Pages : 129
Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Author: Joel Schwartzberg Publisher: Berrett-Koehler Publishers ISBN: 1523094125 Category : Business & Economics Languages : en Pages : 129
Book Description
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don't have a point-a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one. In Joel's Schwartzberg's ten-plus years as a strategic communications trainer, the biggest obstacle he's come across-one that connects directly to nervousness, stammering, rambling, and epic fail-is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. Global warming is real is not a point. Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
Author: Marylee MacDonald Publisher: Grand Canyon Press ISBN: 1732078718 Category : Fiction Languages : en Pages : 244
Book Description
Twelve stories of wayward travelers. Twelve stamps on the passport of the soul. Walter struggles to see past his disfigurement, but a trip to Thailand and a mysterious woman may challenge his quest for perfection. Married to a workaholic, Leslie is accustomed to solitude until her overbearing Indian mother-in-law turns her kitchen into a verbal battlefield. A woman looks for the perfect souvenir in the Turkish Bazaar and instead finds a passionate love affair. From ice storms in Maine to swimming pools in Vera Cruz, errant souls must grapple with past baggage to forge profound connections and a new sense of direction. At home and abroad, solitary travelers embark on journeys that take them where they never expected to go. Bonds of Love & Blood is a poignant collection of award-winning stories featuring life’s unexpected arrivals and departures. If you like intimate accounts of lives at the crossroads, vibrant portrayals of global locales, and elegantly-crafted prose, then you'll love Marylee MacDonald's compelling tales of travel. Buy Bonds of Love & Blood to embark on a heart-wrenching journey of love, loss, and redemption today!
Author: Carole Jelen Publisher: BenBella Books, Inc. ISBN: 1939529255 Category : Reference Languages : en Pages : 393
Book Description
A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Employ successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.
Author: Padma Venkatraman Publisher: Penguin ISBN: 1101650540 Category : Young Adult Fiction Languages : en Pages : 273
Book Description
During World War II and the last days of British occupation in India, fifteen-year-old Vidya dreams of attending college. But when her forward-thinking father is beaten senseless by the British police, she is forced to live with her grandfather’s large traditional family, where the women live apart from the men and are meant to be married off as soon as possible. Vidya’s only refuge becomes her grandfather’s upstairs library, which is forbidden to women. There she meets Raman, a young man also living in the house who relishes her intellectual curiosity. But when Vidya’s brother makes a choice the family cannot condone, and when Raman seems to want more than friendship, Vidkya must question all she has believed in. Padma Venkatraman’s debut novel poignantly shows a girl struggling to find her place in a mixedup world. Climbing the Stairs is a powerful story about love and loss set against a fascinating historical backdrop. Read Padma Venkatraman's posts on the Penguin Blog.
Author: Caitlin Berve Publisher: ISBN: 9781952347009 Category : Fiction Languages : en Pages : 246
Book Description
Once upon a time a jealous girl stole a magical artifact from a museum to eliminate her competition. In the Rocky Mountains, a man studies a woman raised by wolves, but soon watching won't be enough. Tonight, you might find yourself in a fairy tale of your own. Will you answer magic's call?
Author: Susan Crossman Publisher: Manor House Pub Incorporated ISBN: 9781897453162 Category : Fiction Languages : en Pages : 288
Book Description
Susan Crossman is a breakthrough writer who probes deep into the psyche of her readers, taking them on a journey of self discovery that is both intensely personal and revealing - Michael B Davie, author, The Late Man
Author: Byrd Nash Publisher: ISBN: 9781954811027 Category : Languages : en Pages :
Book Description
Raised by a narcissistic mother, the Rowan children's magical talents were twisted to fit her needs. When Rachel dies, her children must confront the past to have a future.Rachel Rowan could sniff out secrets and her antique shop, Rosemary Thyme, was a front to torment the residents of Grimsby. When she dies, her children are faced with the deadly fallout of blackmail, murder, and magic. Victoria, whose empathic talent knows everyone's hidden feelings; Philippa, whose glamour can bewitch; and Liam, the brother who touches objects to reveal their secrets, all find themselves in danger.When her autistic brother is arrested, Vic needs to discover the truth to set him free. A successful art restorer in the big city, Vic's made a career of ignoring her past and hiding her strange powers. But with Rachel's death, she must gamble away her secrets to face down forces determined to destroy her and her siblings.And that hometown boy she dumped way back? He's in Grimsby, and knows the truth about her.
Author: Joel Schwartzberg
Author: Joel Schwartzberg
Author: Marylee MacDonald
Author: April Cox
Author: Carole Jelen
Author: Steve Weber
Author: Padma Venkatraman
Author: Allen R. Grossman
Author: Caitlin Berve
Author: Susan Crossman
Author: Byrd Nash