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Author: John Parmelee Publisher: Bloomsbury Publishing USA ISBN: 0313057222 Category : Political Science Languages : en Pages : 144
Book Description
Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate. A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential candidates—Gary Bauer, Bill Bradley, George W. Bush, Steve Forbes, Al Gore, and John McCain—who released presidential primary meet the candidate videos during the 2000 race. Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelee's main research question: What function do candidate videos serve in presidential primary campaigns? Findings indicate that these videos, which can run from 5 to 20 minutes in length, serve a clear educational function to explain the candidates' stand on key policy issues. The videos—which are mailed to voters, journalists, and potential doners, and shown to Democratic and GOP faithful at party functions—also serve as fundraisers, surrogate speakers, and inoculators. But, while the videos share some common functions, each campaign targets its video to a slightly different audience based on the campaign's overall strategy. Of particular interest to scholars, students, and other researchers involved with American presidential politics and political communications.
Author: John Parmelee Publisher: Bloomsbury Publishing USA ISBN: 0313057222 Category : Political Science Languages : en Pages : 144
Book Description
Parmelee shows how presidential primary campaign videocassettes serve many functions for candidates on their road to the White House. These videocassettes, which include images and issues often based on polling data and focus groups, are sent out before the primaries to battleground states to establish an initial image of the candidate. A variety of methods are used to explore the videocassettes of the Democratic and Republican presidential candidates—Gary Bauer, Bill Bradley, George W. Bush, Steve Forbes, Al Gore, and John McCain—who released presidential primary meet the candidate videos during the 2000 race. Frame analysis, quantitative content analysis, and in-depth interviews with the producers of these videos were employed to provide answers to Parmelee's main research question: What function do candidate videos serve in presidential primary campaigns? Findings indicate that these videos, which can run from 5 to 20 minutes in length, serve a clear educational function to explain the candidates' stand on key policy issues. The videos—which are mailed to voters, journalists, and potential doners, and shown to Democratic and GOP faithful at party functions—also serve as fundraisers, surrogate speakers, and inoculators. But, while the videos share some common functions, each campaign targets its video to a slightly different audience based on the campaign's overall strategy. Of particular interest to scholars, students, and other researchers involved with American presidential politics and political communications.
Author: Susan A. MacManus Publisher: Rowman & Littlefield ISBN: 9780742501126 Category : Political Science Languages : en Pages : 264
Book Description
Seniors are America's most dependable voters; they vote in all elections and contests on the ballot. But definitions of seniors are changing and so, too, must the campaign outreach techniques and strategies used by candidates, consultants, political parties, and advocacy groups, especially to reach seniors with limited sight, hearing, and mobility.
Author: Jean Paul Isson Publisher: John Wiley & Sons ISBN: 1119325501 Category : Computers Languages : en Pages : 436
Book Description
Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence. You will learn: How to increase Customer Acquisition and Customer Retention with UDA The Power of UDA for Fraud Detection and Prevention The Power of UDA in Human Capital Management & Human Resource The Power of UDA in Health Care and Medical Research The Power of UDA in National Security The Power of UDA in Legal Services The Power of UDA for product development The Power of UDA in Sports The future of UDA From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 166843671X Category : Education Languages : en Pages : 1090
Book Description
Inclusion in the classroom is a growing phenomenon that covers a range of areas and subjects; with prominent discussions about race, gender, sexual orientation, and age, today’s world is increasingly focused on making sure education is designed so everyone can succeed. Inclusivity in special education is particularly important as special education covers a wide range of students, including those with physical, intellectual, and behavioral disabilities. As more research and information surrounding best practices, new technologies, and teacher education for special education is considered, it is imperative that teachers and administrators remain up to date on these innovative techniques. The Research Anthology on Inclusive Practices for Educators and Administrators in Special Education is a critical reference source that includes abundant research on all aspects of inclusion in special education as well as the latest trends, research, and studies to provide a comprehensive look at the current state of special education. Covering topics such as accessibility, educational models, teacher training, and assistive technologies, it is ideal for special education teachers, academicians, in-service teachers, pre-service teachers, professors, students, researchers, professionals, administrators, curriculum developers, instructional designers, and policymakers.
Author: Ahuja, Vandana Publisher: IGI Global ISBN: 1522552987 Category : Computers Languages : en Pages : 428
Book Description
In this technological age, the information technology (IT) industry is an important facet of society and business. The IT industry is able to become more efficient and successful through the examination of its structure and a larger understanding of the individuals that work in the field. Multidisciplinary Perspectives on Human Capital and Information Technology Professionals is a critical scholarly resource that focuses on IT as an industry and examines it from an array of academic viewpoints. Featuring coverage on a wide range of topics, such as employee online communities, role stress, and competence frameworks, this book is targeted toward academicians, students, and researchers seeking relevant research on IT as an industry.
Author: John E. Henning Publisher: Routledge ISBN: 1351260103 Category : Education Languages : en Pages : 200
Book Description
This book is an instructional guide for designing and implementing mentoring programs that support clinically-based teacher education. Veteran teacher educators John E. Henning, Dianne M. Gut, and Pam C. Beam outline a developmental approach for supporting mentees as they grow in their careers from teacher candidates to early-career teachers and teacher leaders. Mentors will learn how professional development occurs and how to create the conditions to foster and accelerate it. In Part I, chapters outline key components of the mentoring process, including strategies for engaging, coaching, co-teaching, and encouraging reflection. Part II demonstrates how those strategies can support mentees at different stages of their development. Included throughout are case studies, activities, and discussion questions to facilitate learning.
Author: Khosrow-Pour, D.B.A., Mehdi Publisher: IGI Global ISBN: 1522573666 Category : Education Languages : en Pages : 1163
Book Description
Recent innovations and new technologies in education have altered the way teachers approach instruction and learning and can provide countless advantages. The pedagogical value of specific technology tools and the cumulative effects of technology exposure on student learning over time are two areas that need to be explored to better determine the improvements needed in the modern classroom. Advanced Methodologies and Technologies in Modern Education Delivery provides emerging research on educational models in the continually improving classroom. While highlighting the challenges facing modern in-service and pre-service teachers when educating students, readers will learn information on new methods in curriculum development, instructional design, and learning assessments to implement within their classrooms. This book is a vital resource for pre-service and in-service teachers, teacher education professionals, higher education administrative professionals, and researchers interested in new curriculum development.
Author: Hari Sundaram Publisher: Springer Science & Business Media ISBN: 3540360182 Category : Computers Languages : en Pages : 558
Book Description
Here are the refereed proceedings of the 5th International Conference on Image and Video Retrieval, CIVR 2006, held in Singapore in July 2006. Presents 18 revised full papers and 30 poster papers, together with extended abstracts of 5 papers of 1 special session and those of 10 demonstration papers. These cover interactive image and video retrieval, semantic image retrieval, visual feature analysis, learning and classification, image and video retrieval metrics, and machine tagging.
Author: John Parmelee
Author: John Parmelee
Author: Susan A. MacManus
Author: Jean Paul Isson
Author: Management Association, Information Resources
Author: Ahuja, Vandana
Author: John E. Henning
Author: United States Information Agency. Television and Film Service
Author: Khosrow-Pour, D.B.A., Mehdi
Author: Hari Sundaram
Author: John H. Parmelee