Social Media Listening and Monitoring for Business Applications PDF Download

Author: Rao, N. Raghavendra
Publisher: IGI Global
ISBN: 1522508473
Category : Computers
Languages : en
Pages : 506

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Book Description
Social Media has transformed the ways in which individuals keep in touch with family and friends. Likewise, businesses have identified the profound opportunities present for customer engagement and understanding through the massive data available on social media channels, in addition to the customer reach of such sites. Social Media Listening and Monitoring for Business Applications explores research-based solutions for businesses of all types interested in an understanding of emerging concepts and technologies for engaging customers online. Providing insight into the currently available social media tools and practices for various business applications, this publication is an essential resource for business professionals, graduate-level students, technology developers, and researchers.

Author: Kaarle Nordenstreng
Publisher: Hampton Press (NJ)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 488

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Book Description
The chapters in this volume focus on the international system of monitoring media coverage of global problems such as peace and war, human rights, and the environment. The kind of media criticism advocated by the media monitoring idea is motivated by scientifically based description and assessment of media performance carried out by methods of content analysis.

Author: Paul Gillin
Publisher: John Wiley & Sons
ISBN: 0470939737
Category : Business & Economics
Languages : en
Pages : 253

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Book Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

Author: Mike Julian
Publisher: "O'Reilly Media, Inc."
ISBN: 1491957328
Category : Computers
Languages : en
Pages : 169

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Book Description
Do you have a nagging feeling that your monitoring needs improvement, but you just aren’t sure where to start or how to do it? Are you plagued by constant, meaningless alerts? Does your monitoring system routinely miss real problems? This is the book for you. Mike Julian lays out a practical approach to designing and implementing effective monitoring—from your enterprise application down to the hardware in a datacenter, and everything between. Practical Monitoring provides you with straightforward strategies and tactics for designing and implementing a strong monitoring foundation for your company. This book takes a unique vendor-neutral approach to monitoring. Rather than discuss how to implement specific tools, Mike teaches the principles and underlying mechanics behind monitoring so you can implement the lessons in any tool. Practical Monitoring covers essential topics including: Monitoring antipatterns Principles of monitoring design How to build an effective on-call rotation Getting metrics and logs out of your application

Author: Alistair Croll
Publisher: "O'Reilly Media, Inc."
ISBN: 0596551355
Category : Computers
Languages : en
Pages : 666

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Book Description
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez

Author: Niall Richard Murphy
Publisher: "O'Reilly Media, Inc."
ISBN: 1491951176
Category :
Languages : en
Pages : 552

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Book Description
The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use

Author: Francisco J. Martínez-López
Publisher: Springer Nature
ISBN: 3030765202
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Author: Slawek Ligus
Publisher: "O'Reilly Media, Inc."
ISBN: 1449333524
Category : Computers
Languages : en
Pages : 165

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Book Description
The book describes data-driven approach to optimal monitoring and alerting in distributed computer systems. It interprets monitoring as a continuous process aimed at extraction of meaning from system's data. The resulting wisdom drives effective maintenance and fast recovery - the bread and butter of web operations. The content of the book gives a scalable perspective on the following topics: anatomy of monitoring and alerting conclusive interpretation of time series data-driven approach to setting up monitors addressing system failures by their impact applications of monitoring in automation reporting on quality with quantitative means and more!

Author: Thomas Schillemans
Publisher: Policy Press
ISBN: 1447341449
Category : Political Science
Languages : en
Pages : 206

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Book Description
First published as a special issue of Policy & Politics, this updated volume explores the intersections between governance and media in western democracies, which have undergone profound recent changes. Many governmental powers have been shifted toward a host of network parties such as NGOs, state enterprises, international organizations, autonomous agencies, and local governments. Governments have developed complex networks for service delivery and they have a strategic interest in the news media as an arena where their interests can be served and threatened. How do the media relate to and report on complex systems of government? How do the various governance actors respond to the media and what are the effects on their policies? This book considers the impact of media-related factors on governance, policy, public accountability and the attribution of blame for failures.

Author: Jason Falls
Publisher: Entrepreneur Press
ISBN: 1613084471
Category : Business & Economics
Languages : en
Pages : 163

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Book Description
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.