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Author: Jessica Gasiorek Publisher: Peter Lang Incorporated, International Academic Publishers ISBN: 9781433183768 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
Winner of the Jake Harwood Outstanding Book Award (2022). What, exactly, is understanding? And how do people create, maintain, and manipulate states of understanding via communication? This book addresses these questions, drawing on interdisciplinary scholarship in cognitive science, communication, psychology, and pragmatics. Rejecting classic descriptions of communication as "sending and receiving messages," this book proposes a novel perspective that depicts communication as a process in which interactants construct, test, and refine mental modes of a joint experience on the basis of the meme states (mental representations) activated by stimuli in social interactions. It explains how this process, when successful, results in interactants' mental models aligning, or becoming entrained--in other words, in creating a state of understanding. This framework is grounded in a set of foundational observations about evolved human cognition that highlight people's intrinsic social orientation, predisposition toward efficiency, and use of predictive interference-making. These principles are also used to explain how codified systems ("codes") emerge in extended or repeated interactions in which people endeavor to create understanding. Integrating and synthesizing research across disciplines, this book offers communication scholars and students a theoretical framework that will transform the way they see understanding, communication, and social connection.
Author: Jessica Gasiorek Publisher: Peter Lang Incorporated, International Academic Publishers ISBN: 9781433183768 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
Winner of the Jake Harwood Outstanding Book Award (2022). What, exactly, is understanding? And how do people create, maintain, and manipulate states of understanding via communication? This book addresses these questions, drawing on interdisciplinary scholarship in cognitive science, communication, psychology, and pragmatics. Rejecting classic descriptions of communication as "sending and receiving messages," this book proposes a novel perspective that depicts communication as a process in which interactants construct, test, and refine mental modes of a joint experience on the basis of the meme states (mental representations) activated by stimuli in social interactions. It explains how this process, when successful, results in interactants' mental models aligning, or becoming entrained--in other words, in creating a state of understanding. This framework is grounded in a set of foundational observations about evolved human cognition that highlight people's intrinsic social orientation, predisposition toward efficiency, and use of predictive interference-making. These principles are also used to explain how codified systems ("codes") emerge in extended or repeated interactions in which people endeavor to create understanding. Integrating and synthesizing research across disciplines, this book offers communication scholars and students a theoretical framework that will transform the way they see understanding, communication, and social connection.
Author: Nedra Kline Weinreich Publisher: SAGE Publications ISBN: 1452223122 Category : Business & Economics Languages : en Pages : 329
Book Description
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Author: Pamela J. Shoemaker Publisher: Routledge ISBN: 1135858292 Category : History Languages : en Pages : 308
Book Description
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.
Author: Marshall McLuhan Publisher: Createspace Independent Publishing Platform ISBN: 9781537430058 Category : Languages : en Pages : 396
Book Description
When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author: Pamela J. Shoemaker Publisher: Routledge ISBN: 1135858284 Category : Social Science Languages : en Pages : 615
Book Description
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.
Author: Pamela J. Shoemaker Publisher: Allyn & Bacon ISBN: Category : Language Arts & Disciplines Languages : en Pages : 340
Book Description
Mediating the Message, 2/e demonstrates the many ways in which a wide variety of forces including media owners, advertisers, audiences, politicians, interest groups, and journalist" personal attitudes affect mass media content.
Author: Eilean Hooper-Greenhill Publisher: Psychology Press ISBN: 9780415116725 Category : Art Languages : en Pages : 328
Book Description
Collecting together a group of talented writers, with examples and case studies, this is an in depth study of the most up-to-date approaches to museum communication: museums as media; museums and audience; and the evaluation of museums.
Author: Edward S. Herman Publisher: Pantheon ISBN: 0307801624 Category : Social Science Languages : en Pages : 482
Book Description
A "compelling indictment of the news media's role in covering up errors and deceptions" (The New York Times Book Review) due to the underlying economics of publishing—from famed scholars Edward S. Herman and Noam Chomsky. With a new introduction. In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order. Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.
Author: Stephen Dale Publisher: Between the Lines ISBN: 1926662172 Category : Political Science Languages : en Pages : 236
Book Description
McLuhan’s Children is an inside look at Greenpeace’s rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.
Author: Jessica Gasiorek
Author: Jessica Gasiorek
Author: Nedra Kline Weinreich
Author: Pamela J. Shoemaker
Author: Marshall McLuhan
Author: Pamela J. Shoemaker
Author: Pamela J. Shoemaker
Author: Eilean Hooper-Greenhill
Author: Edward S. Herman
Author: 
Author: Stephen Dale