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A Marketer's Guide to Measuring ROI

A Marketer's Guide to Measuring ROI PDF Author: David Marlowe
Publisher: HC Pro, Inc.
ISBN: 1601460201
Category : Hospital care
Languages : en
Pages : 151

Book Description
"This book walks you through the essential steps you must take to accurately measure the ROI of your hospital marketing efforts"--P. [4] of cover.

Measuring ROI in Healthcare: Tools and Techniques to Measure the Impact and ROI in Healthcare Improvement Projects and Programs

Measuring ROI in Healthcare: Tools and Techniques to Measure the Impact and ROI in Healthcare Improvement Projects and Programs PDF Author: Jack J. Phillips
Publisher: McGraw Hill Professional
ISBN: 0071812725
Category : Business & Economics
Languages : en
Pages : 373

Book Description
A proven system for measuring the bottom-line value of any proposed healthcare initiative Healthcare costs in the United States are soaring out of control, and virtually every forecast predicts no end to this unhealthy trend. Until now, there has been no way to quantify and prove the value of healthcare projects and programs. Measuring ROI in Healthcare is what the industry--and the nation itself--has been waiting for. In this groundbreaking book that is sure to heavily impact the healthcare industry, four ROI experts show you how to measure what was previously unmeasurable and place accurate dollar signs on what was formerly impossible to value. Whatever healthcare improvement projects you plan to introduce--from systemwide medical procedures, technology implementations, and systems integration to nurse retention, risk management, and leadership development-- Measuring ROI in Healthcare provides the tools you need to prove the worth of your project to decision makers. This step-by-step guide to collecting, analyzing, and reporting data in a consistent manner explains how to: Align your project’s intended outcomes with organizational needs Collect and measure project participant feedback Evaluate the application and implementation of projects Measure business impact and connect improvement directly to your efforts Develop monetary values to calculate ROI As budgets shrink and uncertainty grows, business leaders are demanding higher levels of accountability than ever before. Nowhere is this more apparent than in the healthcare industry. Use the proven methods of Measuring ROI in Healthcare to make sure your programs and projects will deliver what they promise and convince any decision maker that the organization's money will be well spent on your efforts. PRAISE FOR MEASURING ROI IN HEALTHCARE: "Measuring ROI in Healthcare should be mandatory reading for all executives of any sector in the healthcare arena: providers, payers, Pharma/device companies, policymakers, and scholars." -- Dr. David Lee Scher, MD, digital health technology consultant, Pennsylvania State University College of Medicine, Clinical Associate Professor of Medicine "There are very few constants in healthcare. Two of them--the push for greater quality and productivity--are comprehensively addressed by the authors. And in so doing, the direct connection between resource investment--time and money--and the return on those investments is concisely and profoundly made." -- Ross Mitchell, Vice President, External and Governmental Affairs, Baptist Health System "Kudos to the authors for providing a logical, systematic project evaluation framework that incorporates both financial and key nonfinancial elements affecting an investment decision." -- Hank Walker, Partner, Andrade/Walker Consulting, and former CEO of a large Catholic health system "Measuring ROI in Healthcare covers the most important ROI concepts to understand and gives leaders the necessary tools to be successful in that effort." -- Chris D. Van Gorder, FACHE, President and CEO, Scripps Health, and former Chairman of American College of Healthcare Executives "Executives, administrators, healthcare managers, advisors, professionals, and practitioners alike will find both the book and the ROI Methodology informative resources when planning major healthcare projects." -- Dr. Catherine S. Amos, Doctor of Optometry, EyeCare Associates, and former President of American Optometric Foundation

ROI Fundamentals

ROI Fundamentals PDF Author: Patricia Pulliam Phillips
Publisher: John Wiley & Sons
ISBN: 0787987166
Category : Business & Economics
Languages : en
Pages : 186

Book Description
ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.

Return on Character

Return on Character PDF Author: Fred Kiel
Publisher: Harvard Business Review Press
ISBN: 1625271328
Category : Business & Economics
Languages : en
Pages : 297

Book Description
Does the character of our leaders matter? You may think this question was answered long ago. Countless business authors and analysts have assured us that great leadership demands great character. Time and again, we’ve seen that truth play out, as once-thriving organizations falter and fail under the guidance of leaders behaving badly. Why, then, do so many executives remain skeptical about the true value of leadership character? A winning strategy and a sound business model are what really matter, they argue; character is just the icing on the cake. What’s been missing from this debate is hard evidence: data that shows not only that leadership character matters for organizational success, but how it matters; and concrete evidence that it leads to better business results. Now, in this groundbreaking book, respected leadership researcher, adviser, and author Fred Kiel offers that evidence—solid data that demonstrates the connection between character, leadership excellence, and organizational results. After seven years of rigorous research based on a landmark study of more than 100 CEOs and over 8,000 of their employees’ observations, Kiel’s findings show that leaders of strong character achieved up to five times the ROA for their organizations as did leaders of weak character. Return on Character goes on to reveal: • How leadership character is formed, how it creates value, and how that value spreads throughout the organization • How low-character leaders undermine the success of even the best business plans • How leaders at any level can develop the habits of strong character and “unlearn” the habits of poor character The book also provides a character-building methodology—step-by-step advice and techniques for assessing your own character habits and improving your performance and that of your organization. Return on Character provides the blueprint for building your own leadership character and creating a character-driven organization that achieves superior business results.

A Marketer's Guide to Measuring ROI

A Marketer's Guide to Measuring ROI PDF Author: David Marlowe
Publisher: HC Pro, Inc.
ISBN: 1601460201
Category : Hospital care
Languages : en
Pages : 151

Book Description
"This book walks you through the essential steps you must take to accurately measure the ROI of your hospital marketing efforts"--P. [4] of cover.

Handbook of EHealth Evaluation

Handbook of EHealth Evaluation PDF Author: Francis Yin Yee Lau
Publisher:
ISBN: 9781550586015
Category : Medical care
Languages : en
Pages : 487

Book Description
To order please visit https://onlineacademiccommunity.uvic.ca/press/books/ordering/

Return on Investment for Healthcare Quality Improvement

Return on Investment for Healthcare Quality Improvement PDF Author: Craig A. Solid
Publisher: Springer Nature
ISBN: 3030464784
Category : Medical
Languages : en
Pages : 271

Book Description
This book offers a comprehensive overview of performing return-on-investment (ROI) analyses for healthcare quality improvement (QI). In the United States, healthcare policy regarding physician and facility payment/reimbursement is steadily trending towards the use of “value-based” systems and away from the traditional “fee-for-service” (FFS) payment mechanisms. Healthcare professionals and organizations who have previously focused on quality metrics are now finding themselves burdened with having to define and assess value metrics, without much guidance or assistance. This volume aims to be a guide and a reference for healthcare professionals tasked with estimating and establishing ROI for QI. Chapters describe the general framework for how to perform QI; establish standard definitions of important terms, concepts, and calculations; and provide specific instructions for how to complete each step of an ROI analysis. These include: selecting a QI initiative and identifying the associated metrics, establishing measurable, monetizable, and attributable costs and benefits, determining the appropriate scope and perspective, calculating ROI and related metrics (payback period, benefit-to-cost ratio, etc.), comparing with established benchmarks or previously published results, and interpreting the results for the intended audience. In addition, chapters offer examples of real studies (or hypothetical studies of real situations), as well as templates for several of the necessary activities that readers can leverage for their own use. Return on Investment for Healthcare Quality Improvement is a must-have resource for healthcare providers, administrators, and other professionals who work in healthcare organizations, hospitals and other healthcare settings, health systems, and residency programs seeking to obtain outside funding, as well as policy makers and administrators of federal programs.

Proving the Value of Soft Skills

Proving the Value of Soft Skills PDF Author: Patricia Pulliam Phillips
Publisher: Association for Talent Development
ISBN: 1950496643
Category : Business & Economics
Languages : en
Pages : 328

Book Description
A Step-by-Step Guide to Showing the Value of Soft Skill Programs As organizations rise to meet the challenges of technological innovation, globalization, changing customer needs and perspectives, demographic shifts, and new work arrangements, their mastery of soft skills will likely be the defining difference between thriving and merely surviving. Yet few executives champion the expenditure of resources to develop these critical skills. Why is that and what can be done to change this thinking? For years, managers convinced executives that soft skills could not be measured and that the value of these programs should be taken on faith. Executives no longer buy that argument but demand the same financial impact and accountability from these functions as they do from all other areas of the organization. In Proving the Value of Soft Skills, measurement and evaluation experts Patti Phillips, Jack Phillips, and Rebecca Ray contend that efforts can and should be made to demonstrate the effect of soft skills. They also claim that a proven methodology exists to help practitioners articulate those effects so that stakeholders’ hearts and minds are shifted toward securing support for future efforts. This book reveals how to use the ROI Methodology to clearly show the impact and ROI of soft skills programs. The authors guide readers through an easy-to-apply process that includes: business alignment design evaluation data collection isolation of the program effects cost capture ROI calculations results communication. Use this book to align your programs with organizational strategy, justify or enhance budgets, and build productive business partnerships. Included are job aids, sample plans, and detailed case studies.

Comprehensive Healthcare Simulation: Program & Center Development

Comprehensive Healthcare Simulation: Program & Center Development PDF Author: Michael A. Seropian
Publisher: Springer Nature
ISBN: 3030468127
Category : Education
Languages : en
Pages : 148

Book Description
Think - Plan - Buy This is the first complete guide for creating a sustainable healthcare simulation program/center. It is created by experts in the field that are on the front lines of this emerging field. It is intended and written with all professions in mind, and should be a resource for all, be they healthcare educators, administrators, or executives. It covers specific elements of the entire process, from concept to execution, and identifies key decision points along the way. The book is organized around fundamental considerations in center and program development including governance, ​structural/facility and curricular design, business planning, to establishing policies and procedures. Chapters analyze the fundamental aspects of planning, such as budgeting, revenue streams, and philanthropy as well as the inclusion of educational resources within such programs. Comprehensive Healthcare Simulation: Program and Center Development is an invaluable addition to the Comprehensive Healthcare Simulation series, and features an authoritative authorship of experts in the field.

Measuring Return on Investment

Measuring Return on Investment PDF Author: Jack J. Phillips
Publisher: ASTD
ISBN:
Category : Business & Economics
Languages : en
Pages : 310

Book Description
This title presents numerous case studies on how to prove the dollar-for-dollar ROI and worth of training and development programs.

Age-Friendly Health Systems

Age-Friendly Health Systems PDF Author: Terry Fulmer
Publisher: Institute for Healthcare Improvement (Ihi)
ISBN: 9781544527505
Category : Older people
Languages : en
Pages : 0

Book Description
According to the US Census Bureau, the US population aged 65+ years is expected to nearly double over the next 30 years, from 43.1 million in 2012 to an estimated 83.7 million in 2050. These demographic advances, however extraordinary, have left our health systems behind as they struggle to reliably provide evidence-based practice to every older adult at every care interaction. Age-Friendly Health Systems is an initiative of The John A. Hartford Foundation and the Institute for Healthcare Improvement (IHI), in partnership with the American Hospital Association (AHA) and the Catholic Health Association of the United States (CHA), designed Age-Friendly Health Systems to meet this challenge head on. Age-Friendly Health Systems aim to: Follow an essential set of evidence-based practices; Cause no harm; and Align with What Matters to the older adult and their family caregivers.