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Author: Paul Kearns Publisher: Financial Times/Prentice Hall ISBN: 9780273652625 Category : Employees Languages : en Pages : 173
Book Description
This briefing proves that employee training can be effectively measured and describes the measures you need to take to maximise its contribution to the bottom line.
Author: Paul Kearns Publisher: Financial Times/Prentice Hall ISBN: 9780273652625 Category : Employees Languages : en Pages : 173
Book Description
This briefing proves that employee training can be effectively measured and describes the measures you need to take to maximise its contribution to the bottom line.
Author: John Jones Publisher: Kogan Page Publishers ISBN: 0749455624 Category : Business & Economics Languages : en Pages : 241
Book Description
Diversity issues and the need to understand and, if necessary, change underlying attitudes has become increasingly important for organizations. The Diversity Training Handbook provides a practical approach to dealing with this sensitive and vital issue. From one of the authors of the highly successful Equal Opportunities Handbook, this 3rd edition is updated to include a new chapter on facilitating diversity training as well as information on the Equality and Human Rights Commission. The Diversity Training Handbook provides clear guidelines for dealing with issues including stereotyping, prejudice, racism, sexism, ageism and disability and contains information and advice on appropriate techniques to help bring about attitudinal change.
Author: Jack J. Phillips Publisher: Routledge ISBN: 1136368337 Category : Business & Economics Languages : en Pages : 344
Book Description
The second edition of this bestselling book, 'Return on Investment in Training and Performance Improvement Programs,' guides you through a proven, results-based approach to calculating the Return on Investment in training and performance improvement programs. Jack Phillips has composed user-friendly ROI calculations, plus: *ten post-program data collection methods *ten strategies for determining the amount of improvement that is directly linked to training programs *ten techniques for converting both hard and soft data to monetary values 'Return on Investment in Training and Performance Improvement Programs, Second Edition' continues as a primary reference for learning how to utilize ROI to show the contribution of training, education, learning systems, performance improvement, and change initiatives throughout organizations. The book also details implementation issues, provides worksheets, and pinpoints non-monetary program benefits. A case study takes the reader through the ROI process step-by-step.
Author: P. Leone Publisher: Springer ISBN: 1137410485 Category : Business & Economics Languages : en Pages : 290
Book Description
This book shows trainers how to create building blocks, construct the right linkages, and measure the impact of training programs from the first step (Level 1 – reaction) to the final destination (Level 5 – ROI). Including a new ground-breaking Level 6 exploring training sustainability, this is a must-read for HR professionals.
Author: Patricia Pulliam Phillips Publisher: Association for Talent Development ISBN: 1950496384 Category : Business & Economics Languages : en Pages : 254
Book Description
Your essential guide to calculating return on investment. Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability. Its five-level evaluation framework includes: Level 1: Reaction and Planned Action Level 2: Learning Level 3: Application and Implementation Level 4: Impact Level 5: Return on Investment ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization. In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.
Author: Ron Stone Publisher: McGraw Hill Professional ISBN: 0071761241 Category : Business & Economics Languages : en Pages : 321
Book Description
GET THE TOOLS AND KNOW-HOW THAT MAKE ROI MORE THAN JUST A NUMBER "Ron does such a great job answering the question that has baffl ed many learning professionals for years: How do we measure and demonstrate the value of training. Applying his methodology of ROI is inspiring in that the exercise helps to translate training activities into improved performance and, ultimately, tangible business outcomes, rather than mere calculation of numbers." —JUDY FENG, Director, Talent Management, Baxter Asia Pacific "Those who have criticized ROI will be pleased with Stone’s ROI Quality Analysis (RQA). HR directors and training managers will benefit from implementing this credible technique, and Stone's 'secret sauce ingredients' allow instructional designers to serve up a five-star training program." —STEPHANIE MOOSHEGIAN, Ph.D., Chair, Saint Louis University's Organizational Studies Program "Loaded with robust and practical methodologies, templates, and proven tools, The Real Value of Training masterfully demystifies ROI. As a seasoned learning and development practitioner, I can now add a valuable ROI approach that when used with both tangible and intangible results tells a powerful story of how signifi cant learning events contribute to positive business outcomes. Great book!" —MERIBETH GERMINO, Master of Arts in Law and Diplomacy, Biopharmaceutical Industry Leadership Development Executive "The uniqueness of this book is that it will benefit any leader who wants to transform the organization through training solutions totally focused on alignment with performance through integrating training with individual development and business goals." —VIDYADHAR S. DABHOLKAR, Head of Human Resource Development, HILTI Manufacturing India Pvt. Ltd. The financial crisis and ensuing recession permanently changed how business is conducted. Executives and other decision makers, pressured to accomplish higher goals with lower budgets, are demanding greater levels of accountability from their people. And when it comes to investing in business processes, they want quantifiable proof that any new initiative will contribute to solving problems, serving customers, and improving the business. The Real Value of Training gives you the tools not only to prove that your program will deliver solutions; it goes one step further, so you can explain exactly how much it will deliver. Presented by training ROI expert Ron Stone, The Real Value of Training offers an 11-step process for qualitatively and quantitatively measuring the value of training. Stone's methodology brings ROI to a new level of scrutiny and credibility by helping you successfully: Collect critical performance data Analyze results and adjust for causal influence and sustained impact Assign a monetary value to business-outcome data Calculate the fully loaded cost of the solution design Calculate the ROI and its level of quality Predict and quantify performance improvement Using Stone's groundbreaking methods, you will create a training program that is powerful but flexible enough to refocus at a moment's notice, so it remains aligned with the organization’s interests, no matter what happens—whether it's another economic meltdown or a shift in business strategy. Take your training ROI to a new level of credibility! With The Real Value of Training, you have everything you need to verify that your training solution is directly aligned with business strategy and to determine and communicate its ultimate value to the organization.
Author: Brian Smith Publisher: THE PUBLISHER ISBN: Category : Business & Economics Languages : en Pages : 83
Book Description
The Ultimate Google Ads Training: Profit With Pay Per Click is a comprehensive guide that aims to help individuals and businesses maximize their profitability using Google Ads. This book covers various aspects of Google Ads, starting from the basics such as what Google Ads is and its benefits, to advanced strategies for scaling and expanding campaigns. The book begins by introducing readers to Google Ads and providing an understanding of the platform. It then dives into setting up a profitable campaign, covering topics such as campaign goals, keyword research and selection, and creating compelling ad copy. Readers will also learn about factors affecting ad rank and how to improve quality score, as well as targeting strategies including demographic, location, and behavioral targeting. Bidding and budgeting strategies are explored in detail to help readers optimize their Return on Investment (ROI). The importance of ad extensions for improved performance is emphasized, including sitelink, callout, and structured snippet extensions. Readers will also gain knowledge on monitoring and analyzing Google Ads performance, key performance metrics to track, and interpreting performance data. The book delves into conversion tracking and optimization, remarketing and display network strategies, mobile advertising best practices, YouTube advertising, A/B testing and campaign optimization, ad policies and compliance, and the use of Google AdWords Editor and automation tools. It concludes with guidance on scaling and expanding Google Ads campaigns. This Ultimate Google Ads Training provides a comprehensive foundation and practical tips to help readers navigate the intricacies of Google Ads and achieve profitable results for their online advertising endeavors.
Author: Thomas N. Ingram Publisher: Taylor & Francis ISBN: 1000994384 Category : Business & Economics Languages : en Pages : 565
Book Description
This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. The new 11th edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies; Updated end-of-chapter cases with application questions and role plays, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised ‘Sales Management in Action’ boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter. This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.
Author: Tamar Elkeles Publisher: Association for Talent Development ISBN: 1607284251 Category : Business & Economics Languages : en Pages : 226
Book Description
Learn to measure the results of your technology-based learning programs with this step-by-step guide. Few would dispute the convenience, cost, and efficiency of learning through technology. Whether e-learning, blended learning, or mobile learning, it’s usually just in time, just enough, and just for the user. The challenge with e-learning lies in proving its value and showing the results. The cost savings and the outcome of the learning program must be considered to determine the true value of these programs. Renowned ROI experts Jack and Patti Phillips have joined with Tamar Elkeles, the chief learning officer for Qualcomm, to provide this guide for measuring the success of e-learning programs. By following the steps prescribed in this book, designers and developers can significantly affect the success of e-learning at the application and impact levels, ultimately making the ROI easy to develop. Part I of the book outlines the steps that make up the logical approach to evaluation using the ROI Methodology. Part II describes how the methodology has been applied in real-life case studies. These studies represent a variety of industries and applications and are written by experienced professionals in the field of learning and development.
Author: Patricia Pulliam Phillips Publisher: Association for Talent Development ISBN: 1607287854 Category : Business & Economics Languages : en Pages : 355
Book Description
How do you accurately and effectively measure return on investment (ROI) in training and performance improvement? Measuring ROI in Learning & Development, a new volume with a focus on the international arena and including a selection of case studies, provides detailed information on how to create, develop, and sustain a comprehensive ROI evaluation system. A focus on accountability in measuring ROI in learning and performance improvement programs has produced a book filled with functional, pragmatic suggestions and examples that can be implemented in the real world. Measuring ROI in Learning & Development provides everyone who has a personal or professional interest in developing effective metrics with a solid foundation on which to build practical ROI measuring programs. Specific topics covered include: examination of selected case studies, many of which employ the ROI Methodology definition and discussion of the ROI Methodology, and suggestions on how to best implement it exploration of best practices in measurement and evaluation of ROI discussion of various ROI data collection plans coverage of data analysis strategies and program assessment protocols analysis of program costs. Measuring ROI in Learning and Development provides comprehensive coverage of all aspects of developing, creating, implementing, maintaining, and assessing an effective, productive ROI-measurement program. With its explanation of the ROI Methodology; presentation of numerous case studies; extensive documentation and analysis of best practices; and consideration of such important issues as cost, data collection, and program assessment, this title is the most complete resource available for those involved with measuring ROI.
Author: Paul Kearns
Author: Paul Kearns
Author: John Jones
Author: Jack J. Phillips
Author: P. Leone
Author: Patricia Pulliam Phillips
Author: Ron Stone
Author: Brian Smith
Author: Thomas N. Ingram
Author: Tamar Elkeles
Author: Patricia Pulliam Phillips