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Author: Phil Hopkins Publisher: Lexington Books ISBN: 0739188526 Category : Philosophy Languages : en Pages : 259
Book Description
Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.
Author: Phil Hopkins Publisher: Lexington Books ISBN: 0739188526 Category : Philosophy Languages : en Pages : 259
Book Description
Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture. Mass Moralizing scrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.
Author: Daniel Biltereyst Publisher: Routledge ISBN: 1134668317 Category : Art Languages : en Pages : 313
Book Description
This volume is part of the recent interest in the study of religion and popular media culture (cinema in particular), but it strongly differs from most of this work in this maturing discipline. Contrary to most other edited volumes and monographs on film and religion, Moralizing Cinema will not focus upon films (cf. the representation of biblical figures, religious themes in films, the fidelity question in movies), but rather look beyond the film text, content or aesthetics, by concentrating on the cinema-related actions, strategies and policies developed by the Catholic Church and Catholic organizations in order to influence cinema. Whereas the key role of Catholics in cinema has been well studied in the USA (cf. literature on the Legion of Decency and on the Catholic influenced Production Code Administration), the issue remains unexplored for other parts of the world. The book includes case studies on Argentina, Belgium, France, Ireland, Italy, Luxemburg, the Netherlands, and the USA.
Author: C. A. J. Coady Publisher: Oxford University Press ISBN: 0199212082 Category : Philosophy Languages : en Pages : 136
Book Description
Tony Coady explores the challenges that morality poses to politics. He confronts the complex intellectual tradition known as realism, which seems to deny any relevance of morality to politics, especially international politics. He argues that, although realism has many serious faults, it has lessons to teach us: in particular, it cautions us against the dangers of moralism in thinking about politics and particularly foreign affairs. Morality must not be confused with moralism: Coadycharacterizes various forms of moralism and sketches their distorting influence on a realistic political morality. He seeks to restore the concept of ideals to an important place in philosophical discussion, and to give it a particular pertinence in the discussion of politics. He deals with thefashionable idea of 'dirty hands', according to which good politics will necessarily involve some degree of moral taint or corruption. Finally, he examines the controversial issue of the role of lying and deception in politics.Along the way Coady offers illuminating discussion of historical and current political controversies. This lucid book will provoke and stimulate anyone interested in the interface of morality and politics.
Author: Patricia Werhane Publisher: Springer Science & Business Media ISBN: 940159287X Category : Philosophy Languages : en Pages : 264
Book Description
This book originated in a symposium on business ethics that took place in the Faculty of Commerce at the University of Canterbury in September of 1997. Professor Werhane, who was a visiting Erskine Fellow, provided the keynote address, and many of the papers in this collection were originally presented at this symposium. We are grateful to Kluwer Publishers for the opportunity to publish these essays in their series on International Business Ethics. We want to thank the Olsson Center for Applied Ethics at the Darden School, University of Virginia, and the Erskine Trust and the Department of Management at the University of Canterbury for their support of Professor Werhane's fellowship, research for this text, and funding for its production. We especially want to thank Lisa Spiro, who copy-edited and prepared the manuscript for publication. INTRODUCTION AND OVERVIEW This book originated in a symposium on business ethics that took place in the faculty of commerce, at the University of Canterbury, in September 1997. Professor Werhane, who was a visiting Erskine Fellow, provided the keynote address. Contributions to the proceedings were. inter-disciplinary, spanning theory and practice. Subsequent contributions were obtained from within New Zealand and from Asia. The book starts off on rather a pessimistic note: the new managerialism (the kind of thing Scott Adams jokes about in the world-famous Dilbert cartoons) is economically suspect and psychologically damaging.
Author: Phil Hopkins
Author: Phil Hopkins
Author: Daniel Biltereyst
Author: 
Author: C. A. J. Coady
Author: Patricia Werhane
Author: William Makepeace Thackeray
Author: William Makepeace Thackeray
Author: Gretchen Hailer
Author: Stephen Satris
Author: