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Setting the Agenda

Setting the Agenda PDF Author: Maxwell McCombs
Publisher: John Wiley & Sons
ISBN: 0745637132
Category : Social Science
Languages : en
Pages : 281

Book Description
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.

Setting the Agenda

Setting the Agenda PDF Author: Maxwell McCombs
Publisher: John Wiley & Sons
ISBN: 0745637132
Category : Social Science
Languages : en
Pages : 281

Book Description
Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of this agenda-setting role of the mass media did not begin until the final quarter of the 20th century. In this comprehensive book, Maxwell McCombs, one of the founding fathers of agenda-setting tradition of research, synthesizes the hundreds of scientific studies carried out on this central role of the mass media in the shaping of public opinion. Across the world, the mass media strongly influences what the pictures of public affairs "in our heads" are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda also discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour.

Agenda Setting

Agenda Setting PDF Author: David Protess
Publisher: Routledge
ISBN: 1134963718
Category : Language Arts & Disciplines
Languages : en
Pages : 321

Book Description
The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal articles and monographs have appeared. This collection exemplifies the major phases of research on agenda-setting: tests of the basic hypothesis, contingent conditions affecting the strength of this influence, the natural history of public issues, mass media influence on public policy, and the role of external sources from the president to public relations staffs on the news agenda.

Mass Media and Public Issues

Mass Media and Public Issues PDF Author:
Publisher: Gyan Publishing House
ISBN: 9788182050426
Category :
Languages : en
Pages : 296

Book Description


The Problem of the Media

The Problem of the Media PDF Author: Robert D. McChesney
Publisher: NYU Press
ISBN: 1583671064
Category : Current Events
Languages : en
Pages : 368

Book Description
The symptoms of the crisis of the U.S. media are well-known—a decline in hard news, the growth of info-tainment and advertorials, staff cuts and concentration of ownership, increasing conformity of viewpoint and suppression of genuine debate. McChesney's new book, The Problem of the Media, gets to the roots of this crisis, explains it, and points a way forward for the growing media reform movement. Moving consistently from critique to action, the book explores the political economy of the media, illuminating its major flashpoints and controversies by locating them in the political economy of U.S. capitalism. It deals with issues such as the declining quality of journalism, the question of bias, the weakness of the public broadcasting sector, and the limits and possibilities of antitrust legislation in regulating the media. It points out the ways in which the existing media system has become a threat to democracy, and shows how it could be made to serve the interests of the majority. McChesney's Rich Media, Poor Democracy was hailed as a pioneering analysis of the way in which media had come to serve the interests of corporate profit rather than public enlightenment and debate. Bill Moyers commented, "If Thomas Paine were around, he would have written this book." The Problem of the Media is certain to be a landmark in media studies, a vital resource for media activism, and essential reading for concerned scholars and citizens everywhere.

Politicians Don't Pander

Politicians Don't Pander PDF Author: Lawrence R. Jacobs
Publisher: University of Chicago Press
ISBN: 9780226389837
Category : Biography & Autobiography
Languages : en
Pages : 454

Book Description
In this provocative and engagingly written book, the authors argue that politicians seldom tailor their policy decisions to "pander" to public opinion. In fact, they say that when not facing election, contemporary presidents and members of Congress routinely ignore the public's preferences and follow their own political philosophies. 37 graphs.

The Oxford Handbook of American Public Opinion and the Media

The Oxford Handbook of American Public Opinion and the Media PDF Author: Robert Y. Shapiro
Publisher: OUP Oxford
ISBN: 0199673020
Category : Political Science
Languages : en
Pages : 804

Book Description
With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Media is a key point of reference for anyone working in American politics today.

The Mass Media & Social Problems

The Mass Media & Social Problems PDF Author: D. Howitt
Publisher: Elsevier
ISBN: 148329353X
Category : Psychology
Languages : en
Pages : 213

Book Description
Discusses the way the mass media treats social problems, its contribution to causing and curing social problems, and its use by concerned organisations and groups wishing to act to reduce social problems. It brings together a wide range of topics including racism, sexism, poverty, violence, pornography, the educational disadvantaged, and crime and justice.

Social Movements and Media

Social Movements and Media PDF Author: Jennifer S. Earl
Publisher: Emerald Group Publishing
ISBN: 1787431754
Category : Social Science
Languages : en
Pages : 261

Book Description
This volume focuses on media and social movements. Contributing authors draw on cases as diverse as the Harry Potter Alliance to youth oriented, non-profit educational organizations to systematically assess how media environments, systems, and usage affect collective action in the 21st Century.

Making the News

Making the News PDF Author: Amber E. Boydstun
Publisher: University of Chicago Press
ISBN: 022606560X
Category : Political Science
Languages : en
Pages : 275

Book Description
Media attention can play a profound role in whether or not officials act on a policy issue, but how policy issues make the news in the first place has remained a puzzle. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on “balloon boy?” With Making the News, Amber Boydstun offers an eye-opening look at the explosive patterns of media attention that determine which issues are brought before the public. At the heart of her argument is the observation that the media have two modes: an “alarm mode” for breaking stories and a “patrol mode” for covering them in greater depth. While institutional incentives often initiate alarm mode around a story, they also propel news outlets into the watchdog-like patrol mode around its policy implications until the next big news item breaks. What results from this pattern of fixation followed by rapid change is skewed coverage of policy issues, with a few receiving the majority of media attention while others receive none at all. Boydstun documents this systemic explosiveness and skew through analysis of media coverage across policy issues, including in-depth looks at the waxing and waning of coverage around two issues: capital punishment and the “war on terror.” Making the News shows how the seemingly unpredictable day-to-day decisions of the newsroom produce distinct patterns of operation with implications—good and bad—for national politics.

The Business of Media

The Business of Media PDF Author: David Croteau
Publisher: Pine Forge Press
ISBN: 9781412913157
Category : Business & Economics
Languages : en
Pages : 340

Book Description
The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.