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Author: Teresa de Grosbois Publisher: ISBN: 9781926643113 Category : Business & Economics Languages : en Pages : 164
Book Description
The rule book has changed. You attend a business networking event and meet Jack. You offer to buy him lunch to foster a relationship. Point scored. You meet for coffee. Jack has potential to be your new customer and might even lead you to new business. Feeling pretty good, you go to another function. You're impressed with the influential speaker who has a lineup of people who want to meet her. You figure, what the heck? I'll ask her for a coffee, too. Wrong move. You could actually be pushing away influential connections without knowing it. Growing your business while creating influential connections, is a skill. It is a game, with a set of rules, habits and etiquette that when followed, could change the landscape of how you do business, deeply improving your bottom-line. The challenge is most of us in business are unfamiliar with the game of growing influence. Influence expert Teresa de Grosbois takes you on a journey that unveils the key habits for success that are encompassed by the most influential people across the globe. She shows you the top mistakes to avoid when connecting with the influential and how to ultimately join their ranks so you too, can become a key player in your field, your company, your industry or community.
Author: Teresa de Grosbois Publisher: ISBN: 9781926643113 Category : Business & Economics Languages : en Pages : 164
Book Description
The rule book has changed. You attend a business networking event and meet Jack. You offer to buy him lunch to foster a relationship. Point scored. You meet for coffee. Jack has potential to be your new customer and might even lead you to new business. Feeling pretty good, you go to another function. You're impressed with the influential speaker who has a lineup of people who want to meet her. You figure, what the heck? I'll ask her for a coffee, too. Wrong move. You could actually be pushing away influential connections without knowing it. Growing your business while creating influential connections, is a skill. It is a game, with a set of rules, habits and etiquette that when followed, could change the landscape of how you do business, deeply improving your bottom-line. The challenge is most of us in business are unfamiliar with the game of growing influence. Influence expert Teresa de Grosbois takes you on a journey that unveils the key habits for success that are encompassed by the most influential people across the globe. She shows you the top mistakes to avoid when connecting with the influential and how to ultimately join their ranks so you too, can become a key player in your field, your company, your industry or community.
Author: Diana C. Mutz Publisher: Cambridge University Press ISBN: 9780521637268 Category : Political Science Languages : en Pages : 358
Book Description
People's perceptions of the attitudes and experiences of mass collectives are an increasingly important force in contemporary political life. In Impersonal Influence, Mutz goes beyond simply providing examples of how impersonal influence matters in the political process to provide a micro-level understanding of why information about distant and impersonal others often influence people's political attitudes and behaviors. Impersonal Influence is worthy of attention both from the standpoint of its impact on contemporary politics, and because of its potential to expand the boundaries of our understanding of social influence processes, and media's relation to them. The book's conclusions do not exonerate media from the effects of inaccurate portrayals of collective experience or opinion, but they suggest that the ways in which people are influenced by these perceptions are in themselves, not so much deleterious to democracy as absolutely necessary to promoting accountability in a large scale society.
Author: Elihu Katz Publisher: Routledge ISBN: 1351500201 Category : Social Science Languages : en Pages : 435
Book Description
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.
Author: Hayward Renel Jean Publisher: ISBN: 9780692043066 Category : Languages : en Pages : 100
Book Description
While there are many negative influences impacting the youth, one of the most popular influences is Hip Hop Music. This book breaks down some of the inappropriate ideas introduced to young minds and how some of the struggles of growing up in society are being exploited instead of properly addressed to improve the quality of lives for the youth.
Author: William Epstein Publisher: Oxford University Press ISBN: 019046707X Category : Social Science Languages : en Pages : 281
Book Description
The Masses are the Ruling Classes proposes the radical, yet seemingly innocuous view that social policy in the United States is determined by mass consent. Contemporary explanations of decision making in the US typically attribute power over policy making to a variety of hidden forces and illegitimate elites holding the masses innocent of their own problems. Yet the enormous openness of the society and near-universal suffrage sustain democratic consent as more plausible than the alternatives -- conspiracy, propaganda, usurpation, autonomous government, and imperfect pluralism. Contrary to prevailing explanations, government is not either autonomous or out of control, business and wealthy individuals have not usurped control of the nation, large segments of the population are not dispossessed of the vote or of a voice in public affairs, and the media has not formed a conspiracy with Hollywood and liberals to deny Americans their God-given freedoms. Despite the multitude of problems that the nation faces, its citizens are not oppressed. In this pithy yet provocative book, Epstein argues that Democracy in the United States is not progressive but is instead populist, and that the core of the populist ideology is romantic rather than pragmatic.
Author: Helmut F. Bauer Publisher: ISBN: Category : Fluid mechanics Languages : en Pages : 168
Book Description
With the increasing size of space vehicles and their larger diameters which lower the natural frequencies of the propellants, the effects of propellant sloshing especially since at launch a very large amount of the total weight is in the form of liquid propellant. With increasing diameters the eigenfrequencies of the propellant become smaller and shift closer to the control frequency of the space vehicle. Furthermore, the oscillating propellant masses and the corresponding forces increase considerably. A relatively simple means of avoiding strong dynamic coupling can be achieved by subdivision of the container by radial or circular walls. This results in smaller sloshing masses and higher eigenfrequencies. Another possibility is the clustering of tanks with small diameters which has the disadvantage of a weight penalty. For stability investigations the influence of the oscillating propellant has to be known. For this reason forces and moments of the propellant with a free fluid surface in a container of circular ring sector cross section performing forced oscillations must be determined. This will be performed with the assumption of irrotational, frictionless, and incompressible liquid. Linear equivalent damping is introduced with the help of a mechanical model describing the fluid motion. It has to be determined by experiments.
Author: Philip Sheldrake Publisher: John Wiley & Sons ISBN: 1119978300 Category : Business & Economics Languages : en Pages : 141
Book Description
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Author: Teresa de Grosbois
Author: Teresa de Grosbois
Author: Diana C. Mutz
Author: Elihu Katz
Author: Hayward Renel Jean
Author: 
Author: Chemical Society (Great Britain)
Author: William Epstein
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Author: Helmut F. Bauer
Author: Philip Sheldrake