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Author: William J. McEwen Publisher: Simon and Schuster ISBN: 1595620052 Category : Business & Economics Languages : en Pages : 144
Book Description
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Author: William J. McEwen Publisher: Simon and Schuster ISBN: 1595620052 Category : Business & Economics Languages : en Pages : 144
Book Description
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Author: Tim Halloran Publisher: John Wiley & Sons ISBN: 1118611284 Category : Business & Economics Languages : en Pages : 272
Book Description
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.
Author: B Zachary Bennett Publisher: ISBN: Category : Languages : en Pages : 176
Book Description
For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business commitment to your customers as it is correlated to the relationships of people. Most everyone understands the fundamental basics of courtship and companionship through marriage in our society. B. Zachary Bennett takes this relationship and draws insightful parallels with building and growing a business. The book shares information and explanations in a very understandable manner. Some of the topics include: The Core of Marketing Business Planning Customer Targeting Brand Development Messaging The Relationship Between Sales & Marketing Strategic Planning The Business Launch And Much More...
Author: Rebecca Mead Publisher: Penguin ISBN: 1440634025 Category : Social Science Languages : en Pages : 257
Book Description
Astutely observed and deftly witty, One Perfect Day masterfully mixes investigative journalism and social commentary to explore the workings of the wedding industry-an industry that claims to be worth $160 billion to the U.S. economy and which has every interest in ensuring that the American wedding becomes ever more lavish and complex. Taking us inside the workings of the wedding industry-including the swelling ranks of professional event planners, department stores with their online registries, the retailers and manufacturers of bridal gowns, and the Walt Disney Company and its Fairy Tale Weddings program-New Yorker writer Rebecca Mead skillfully holds the mirror up to the bride's deepest hopes and fears about her wedding day, revealing that for better or worse, the way we marry is who we are.
Author: Love Kathy Publisher: Kensington Publishing Corp. ISBN: 0758277148 Category : Fiction Languages : en Pages : 1387
Book Description
A Demonic Bundle: So I Married a Demon Slayer, Demon Can't Help It & Demon Hunting in Dixie A Demon...Not Just In Bed Practical Josephine "Jo" Burke has no patience for the paranormal--even if she's been having some strange visions lately. But if she is losing her mind, at least it would explain her new attraction to her co-worker, the least suitable man she could ever fall for... Maksim Kostova has no idea why he's so drawn to feisty mortal Jo, but he does know how she feels about the supernatural. Forget about her accepting him for what he really is, she'd never even believe him in the first place. Or would she? When Jo confesses to him that she's been seeing visions of a dead girl, it seems anything's possible... A warrior, a demon, and the girl next door... Looking For Trouble Addy Corwin is a florist with an attitude. A bad attitude, or so her mama says, 'cause she's not looking for a man. Mama's wrong. Addy has looked. There's just not much to choose from in Hannah, her small Alabama hometown. Until Brand Dalvahni shows up, a supernaturally sexy, breathtakingly well-built hunk of a warrior from-well, not from around here, that's for sure. Mama thinks he might be European or maybe even a Yankee. Brand says he's from another dimension. Addy couldn't care less where he's from. He's gorgeous. Serious muscles. Disturbing green eyes. Brand really gets her going. Too bad he's a whack job. Says he's come to rescue her from a demon. Puh-lease. But right after Brand shows up, strange things start to happen. Dogs talk and reanimated corpses stalk the quite streets of Hannah. Her mortal enemy Meredith, otherwise known as the Death Starr, breaks out in a severe and inexplicable case of butt boils. Addy might not know what's going on, but she definitely wants a certain sexy demon hunter by her side when it all goes down... "A not-to-be-missed Southern-fried, bawdy, hilarious romp." -Beverly Barton, New York Times Bestselling Author "A demonically wicked good time." -Angie Fox In the lusty humidity of the Deep South, among the neon lights of Vegas, and the glitz of high-fashion, demon slayers are the new sexy... Hot! By Kathy Love At Hot! Magazine, the devil really does wear Prada. When the CEO is an actual demon and the mail room guys are undercover demon slayers, it's not beyond the realm of possibility for an up-and-coming photographer and a model possessed by much more than a sweet tooth to fall in love. What Slays In Vegas by Angie Fox When a sexy succubus comes up against a fearless demon slayer intent on killing her boss, a truly wild Vegas night turns into a quickie wedding. But in a city where anything goes, a demon slayer wedding a succubus is strictly forbidden. Which doesn't mean either is rushing to jump out of the marriage bed. The Bride Wore Demon Dust by Lexi George He's perfection in a tuxedo-more so out of it-and on a mission to protect his Alabama gal from the mysterious mayhem intent on her destruction. But the bride is a spunky steel magnolia with special powers of her own, determined to drop-kick evil forces across the state line and give her slayer a run for his money. Praise for Angie Fox "She has a genuine gift for creating dangerously hilarious drama." -RT Book Reviews Praise for Kathy Love "Fangs for the Memories will make you laugh until milk comes out of your nose." -MaryJanice Davidson Praise for Lexi George "A not-to-be-missed Southern-fried, bawdy, hilarious romp." -Beverly Barton on Demon Hunting in Dixie
Author: Kay Gregory Publisher: ePublishing Works! ISBN: 1947833111 Category : Fiction Languages : en Pages : 243
Book Description
"Well-written and enjoyable love story." ~Romantic Times Man Marries Woman He Claims To Not Love in Married to a Stranger, a Contemporary Romance, by Kay Gregory --1991 and 1996, Vancouver, British Colombia, CanadaWhen-- Brand wakes up beside a beautiful stranger attempting to escape a marriage orchestrated by her wealthy parents, he agrees to marry her. After all, the only woman he ever loved is dead. Moving his new bride into his basement apartment in Vancouver, Brand is determined to make a go of it. But his guilt and her secrets force a change of plans. From the Publisher: The Reluctant Brides Series will be enjoyed by readers who appreciate traditional romance in unusual contemporary settings. Fans of Fern Britton, Caroline Roberts, T.A. Williams and Debbie Johnson will not want to miss this series. "Kay Gregory's writing and characterization always sparkles..." ~Affaire de Coeur "...crisp writing and a tense love story which softly echoes traditional romance." ~Romantic Times THE RELUCTANT BRIDES, in series order Married To Deceive Married Times Two Married To A Stranger OTHER TITLES by Kay Gregory A Woman of Experience A Woman of Impulse
Author: William W. Johnstone Publisher: Pinnacle Books ISBN: 0786044012 Category : Fiction Languages : en Pages : 400
Book Description
Johnstone Country. Stay awhile. With their acclaimed novels of the Jensen family, bestselling authors William W. Johnstone and J.A. Johnstone have captured the pioneering spirit of America itself. Now a new generation of Jensens prepares to take the reins—and live the dream their ancestors fought for . . . A JENSEN CELEBRATION. A JENSEN RECKONING. There’s nothing like a wedding to bring families together. And there’s no place like the Sugarloaf Ranch to throw a foot-stomping hoedown—even if it turns into a gun-blazing showdown. Smoke and Sally Jensen are delighted that their son Louis is marrying the lovely widow he met during a perilous stagecoach journey through the Donner Pass. The whole family welcomes the bride and her young son with open arms. In fact, everyone is invited to the party—even the handsome stranger who rescued Louis’s twin sister Denise from a runaway mustang. Who is this mysterious hero? No one knows. But there’s going to be a lot of gunshots along with the wedding bells when this stranger makes his deadly moves. Once more, the Jensens band together to fight for what’s theirs. And it just might be till death do they part . . . Live Free. Read Hard.
Author: William J. McEwen
Author: William J. McEwen
Author: 
Author: Tim Halloran
Author: B Zachary Bennett
Author: Rebecca Mead
Author: Love Kathy
Author: Kentucky Historical Society
Author: Kay Gregory
Author: William W. Johnstone
Author: