Markets and Marketing in Developing Economies PDF Download

Author: Stanley Charles Hollander
Publisher:
ISBN:
Category : Developing countries
Languages : en
Pages : 288

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Book Description

Author: Hans van Trijp
Publisher: BRILL
ISBN: 9086866999
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
Markets are increasingly seen as vehicles to solve problems in developing countries. For example, improvements in market performance make potentially important contributions to achieve the Millennium Development Goals. Access of smallholders to well-functioning markets is increasingly expected to contribute to poverty alleviation and improvement of both food security and environmental sustainability. This book presents the views of leading experts on where we stand and where we are heading in the field of markets, marketing and developing countries. Twenty essays in this book describe the role of marketing in achieving development goals, the track record of past market policies, the current functioning of value chains, the roles that market institutions play to facilitate market access for smallholders, as well as the potential to add value to farm produce through certification schemes, new technologies or innovation systems. The book is published in honour of the retirement of Aad van Tilburg, one of the pioneers in the field of marketing in developing countries. Early on in his career Van Tilburg recognised that improvements in the functioning of markets and marketing can be key to economic development with special reference to the livelihood of small producers and other market actors in developing countries.

Author: Reed Moyer
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 76

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Book Description
Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.

Author: John A. Quelch
Publisher: John Wiley & Sons
ISBN: 0787974390
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Author: G. Kindra
Publisher: Routledge
ISBN: 1317646703
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1136584455
Category : Business & Economics
Languages : en
Pages : 344

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Book Description
Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly discussed with reference to India, a burgeoning market of some 200 million people. Through a conceptual framework of market evolution, this groundbreaking book describes how markets at various stages of development offer different opportunities and thus require different strategies for success. Author Jain outlines strategic moves that American businesses may make to capitalize on such opportunities. He also covers information on policy initiatives developing countries themselves can take to help in the smooth evolution of their markets and specific steps leaders of these countries may take to enable greater growth in their markets. While Market Evolution in Developing Countries uses India as a case study, the strategies for doing business successfully there are equally relevant and easily adaptable for use in other developing countries. Some of the many topics addressed include India’s government and politics, corporate environment, international competitiveness, and changing market behavior, as well as U.S. direct investment in India, Indo-U.S. business relations, and political-legal differences between the U.S. and India. This informative guide also contains a brief historical overview of India, a profile of a middle-class Indian family, and a handy section of cultural tips and other advice for business persons traveling to India to help them cope with business negotiations there. In a readable style, this book provides comprehensive information for all business professionals interested in the vast opportunities available in many Third World countries. Market Evolution in Developing Countries is ideal for international business executives and consultants who wish to review opportunities in these countries and learn how to take advantage of them effectively. It is a basic resource on economic opportunities in developing countries.

Author: Erdener Kaynak
Publisher: Greenwood
ISBN:
Category : Business & Economics
Languages : en
Pages : 232

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Book Description
The author describes the general features of marketing in different economic settings of the world and relates the prevailing marketing conditions and marketing systems of countries to their level of economic development at varying stages.

Author: John Cave Abbott
Publisher: Fao
ISBN:
Category : Business & Economics
Languages : en
Pages : 260

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Book Description

Author: Dilip S. Mutum
Publisher: Springer Nature
ISBN: 3031516893
Category :
Languages : en
Pages : 252

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Book Description

Author: Vivek Suneja
Publisher: Psychology Press
ISBN: 9780415238571
Category : Business & Economics
Languages : en
Pages : 302

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Book Description
A critical introduction to the workings of the market, looking particularly at the diversity of market economies, their successes and shortcomings. Alternative approaches, including Marxist and Keynesian, are also discussed.