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Author: Barbara Findlay Schenck Publisher: John Wiley & Sons ISBN: 1118054458 Category : Business & Economics Languages : en Pages : 386
Book Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author: Barbara Findlay Schenck Publisher: John Wiley & Sons ISBN: 1118054458 Category : Business & Economics Languages : en Pages : 386
Book Description
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author: Annie Tsai Publisher: John Wiley & Sons ISBN: 1118615387 Category : Business & Economics Languages : en Pages : 0
Book Description
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Author: Anthony O. Putman Publisher: John Wiley & Sons ISBN: Category : Business & Economics Languages : en Pages : 264
Book Description
Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing your service, you may also be the first one to admit, "I don’t know what to do." Now, here’s a book that shows you, step by step, how to market your services—painlessly, confidently, profitably. Marketing Your Services shows you: How to define and promote your services to the right market How to differentiate your business from other similar businesses How to price and package your services How to turn qualified prospects into customers and build long-term relationships with clients "This is the best book I have seen about Marketing—making your mark in a way that hits the mark. You will be provoked, persuaded, and pleased by this guidebook for painless marketing mastery." —Chip R. Bell Author, Service Wisdom "Simply put, this is the most useful book on marketing for service firms I know of. It is also the best written. Read it." —Clay Carr Author, Front-Line Customer Service "An excellent guide to the marketing maze for any small business that wants to get a firm handle on just what service they provide, and learn how to enjoy making money doing it." —Martin T. Cannon Director, Paper Product Development The Procter & Gamble Company
Author: Barbara Findlay Schenck Publisher: John Wiley & Sons ISBN: 1118383079 Category : Business & Economics Languages : en Pages : 391
Book Description
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.
Author: Ramon Ray Publisher: John Wiley & Sons ISBN: 1118234766 Category : Computers Languages : en Pages : 290
Book Description
The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.
Author: Joe Manausa Publisher: ISBN: 9781912555604 Category : Business & Economics Languages : en Pages : 224
Book Description
The internet is shrinking the world; local brick and mortar businesses are finding more competition than ever before, primarily from 'out of towners' who conduct their business online. Consumers are thrilled with this change, empowered with information; no longer requiring a salesperson to start the buying process. So how does a local business compete in a world that has gone digital? The Business of Getting Business will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. It provides need-to-know information about digital marketing in easy-to-understand terms, so any business owner will walk away with a true understanding of what they need to do online to make their business succeed. Furthermore, it provides an implementation guide that runs through the specific technologies and the steps required to be productive with a digital marketing solution to build a better future.
Author: Jim Cockrum Publisher: John Wiley & Sons ISBN: 1118120043 Category : Business & Economics Languages : en Pages : 358
Book Description
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budget. With both Internet-based and creative offline ideas, you'll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, and other innovative ways to get the word out. Create a "squeeze page," the most powerful one page website you'll ever build Use simple YouTube videos to grow sales Hold an eBay auction for publicity purposes (author Jim Cockrum made $30,000 and earned tons of free publicity from just one auction) and more! Grow a successful business without letting your marketing budget tell you "No." Jim Cockrum has proven that the most powerful marketing strategies are the cheapest.
Author: Gail F. Goodman Publisher: John Wiley & Sons ISBN: 1118101022 Category : Business & Economics Languages : en Pages : 224
Book Description
A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade. You'll learn how to attract new prospects—as well as how to increase repeat sales—using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility—and endorsements—for your business Understand why engagement is so important—and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals.
Author: Terry Power Publisher: Power Publishing ISBN: Category : Business & Economics Languages : en Pages : 210
Book Description
“Marketing Your Small Business Online in 2024” is the essential guide for entrepreneurs and small business owners who are ready to harness the power of digital marketing in an ever-evolving online landscape. This book offers a comprehensive roadmap to navigating the complexities of online marketing with ease and efficiency. In a world where technology and trends shift at lightning speed, “Marketing Your Small Business Online in 2024” provides you with the latest strategies, tools, and insights to stay ahead of the curve. Whether you’re looking to enhance your social media presence, optimize your website for search engines, or create compelling content that converts, this book has you covered. With practical advice, real-world examples, and step-by-step instructions, you’ll learn how to: Build a strong brand identity that resonates with your target audience. Leverage cutting-edge SEO techniques to increase your visibility online. Craft high-converting email marketing campaigns that engage and retain customers. Utilize social media platforms to build a community around your brand. Analyze data to make informed decisions and drive business growth. “Marketing Your Small Business Online in 2024” is more than just a book; it’s a partner in your journey towards digital marketing success. Whether you’re a seasoned marketer or new to the digital world, this book will empower you to take your small business to new heights. Get ready to turn clicks into customers and browsers into buyers with the ultimate guide to online marketing!
Author: Franziska Iseli Publisher: John Wiley & Sons ISBN: 0730390322 Category : Business & Economics Languages : en Pages : 240
Book Description
Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
Author: Barbara Findlay Schenck
Author: Barbara Findlay Schenck
Author: Annie Tsai
Author: Anthony O. Putman
Author: Barbara Findlay Schenck
Author: Ramon Ray
Author: Joe Manausa
Author: Jim Cockrum
Author: Gail F. Goodman
Author: Terry Power
Author: Franziska Iseli