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Author: Hooman Estelami Publisher: Dog Ear Publishing ISBN: 1608440974 Category : Management Languages : en Pages : 254
Book Description
MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
Author: Hooman Estelami Publisher: Dog Ear Publishing ISBN: 1608440974 Category : Management Languages : en Pages : 254
Book Description
MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds " -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services
Author: Jeff Sands Publisher: John Wiley & Sons ISBN: 1119539994 Category : Business & Economics Languages : en Pages : 213
Book Description
How to steer your business through times of financial distress and achieve sustained profitability Corporate Turnaround Artistry is a complete guide for entrepreneurial companies in times of financial distress—presenting effective strategies and proven methods to revive and rehabilitate your business. Uncertain economic times have significantly altered the financial resources available to struggling businesses. Narrowing margins and mounting internal and external pressure has taken their toll on many companies. Fortunately, most businesses can be repaired while maintaining their existing revenue structure. Offering practical steps that go beyond simple cost-cutting and sales-building advice, this invaluable guide teaches you how to control cash, secure financial relief, and develop a comprehensive turnaround plan that your employees, customers, and creditors will support. Business leaders and entrepreneurs often fall into the trap of assuming new debt when tough times strike. Author and Certified Turnaround Practitioner Jeff Sands shows that to many struggling businesses, more money is no longer the answer to the problem. Expert advice on topics including cashflow stabilization, short and long-term profit sustainability, lean management techniques, and more, provides the framework to timely and efficient corporate turnaround. From identifying the initial cash crisis to meeting with creditors and developing a plan, this essential resource will help you: Stabilize your financial liabilities and re-structure your debt Implement effective turnaround strategies without significant changes to your corporate structure Preserve the positions of your current employees and their community Give yourself a fresh start with a lean and agile business Thousands of businesses fall into financial stress every year—oftentimes in sudden and dramatic fashion—leaving CEOs and owners asking the question “How do I save my business”? Corporate Turnaround Artistry: Fix Any Business in 100 Days provides the answer.
Author: Mark Faust Publisher: Red Wheel/Weiser ISBN: 1601636644 Category : Business & Economics Languages : en Pages : 224
Book Description
Now more than ever, company leaders need fresh ideas about how to grow their organization's sales and profits. Growth or Bust! is a manual that can be used by any company leader for finding untapped growth potentials. Whether used by a single member of a management team or as a workbook throughout the company, Growth or Bust! will teach you how to: Build a growth strategy that will leverage all facets of your organization Initiate innovation process for increasing sales and profits Mine the untapped potential within your existing customer base Get more productivity out of your team And much, much more Growth or Bust! is a toolbox of growth for top management, sales and marketing management, and entrepreneurs in any business or industry. It will help you to see what you can implement directly as well as where you can foster new or accelerated growth in other parts of your organization.
Author: Sandy Steinman Publisher: Morgan James Publishing ISBN: 1614482586 Category : Business & Economics Languages : en Pages : 299
Book Description
There is probably nothing more exhilarating, nothing that gets one’s adrenalin flowing than when a business owner’s plans come together and the business becomes a reality. The feeling of being “your own boss” brings on genuine euphoria. The proud new business owner is walking on air. Unfortunately, there is not always a happy ending. All too soon reality sets in and it is not always pretty. Reality takes the form of bills that have to be paid, customers who have to be satisfied and payroll deadlines that have to be met. These shattered dreams are not unusual. According to the United States Census Bureau 10% of United States businesses close each year and with them come shattered dreams and shattered lives. But it doesn’t have to end this way. In "The Small Business Turn Around Guide: Take Your Business From Troubled To Triumphant," Sandy Steinman gives struggling business owners hope and he takes them through the steps to implement processes that solve the most common small business problems. These are the same processes that Steinman has actually implemented and which have added millions of dollars to his client companies’ bottom line. Additionally, he makes available at no cost, the spreadsheets and forms that are integral to the successful turnaround of your individual business. If you are a small business owner and are struggling with cash shortfalls. employees who are unmotivated and have no idea what is expected of them, reports that are not actionable, or dozens of other issues common to other struggling business owners, "The Small Business Turn Around Guide" is for you. From the moment you read the first chapter and learn how to stop the bleeding and how to get control of your cash, you will know that there is real hope for your situation.
Author: Karen Post Publisher: McGraw Hill Professional ISBN: 0071776060 Category : Business & Economics Languages : en Pages : 288
Book Description
Position your company to handle any brand crisis—instantly and effectively Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround! Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days. Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.
Author: Tom Lenahan Publisher: Elsevier ISBN: 0080519792 Category : Technology & Engineering Languages : en Pages : 193
Book Description
Manufacturing and process plants must be regularly closed down for planned maintenance operations. This may entail the complete shutdown and re-start of large-scale serial and batch operations and must be performed in as short a period of time as is cost-effective. This is the process of turnaround, and as the processes are often high value and the maintenance operations intensive, complex and costly, it is vital that it be planned and carried out effectively. Tom Lenahan is an acknowledged expert in this field, who has worked and consulted internationally, and his book will show the maintenance manager or project leader how to get the job done correctly. This will include ensuring that lost production value (including sourcing replacement capacity) is balanced against intensive maintenance costs, as well as numerous other factors that may not be obvious to the first-time shutdown manager. The book draws upon his many years of experience with ICI, and has been written in conjunction with Eutech Engineering Services Ltd. - Foreword by Anthony Kelly, author of Maintenance Strategy and Maintenance Organization and Systems
Author: Norton Paley Publisher: CRC Press ISBN: 1040187722 Category : Business & Economics Languages : en Pages : 272
Book Description
Developing a Turnaround Business Plan is an ideal resource for managers currently facing a competitive crisis as well as those who wish to avert one and must set a turnaround plan in motion before the situation results in irreversible losses.Whereas the book helps readers develop a sound turnaround plan, the focus of the book is on the actual proce
Author: Edward Whitacre Publisher: Business Plus ISBN: 1455513008 Category : Business & Economics Languages : en Pages : 222
Book Description
Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism. It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM. But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time. Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.
Author: Hooman Estelami
Author: Hooman Estelami
Author: Jeff Sands
Author: Mark Faust
Author: Sandy Steinman
Author: Karen Post
Author: Donald B. Bibeault
Author: Tom Lenahan
Author: Norton Paley
Author: Terence F. Moore
Author: Edward Whitacre