Marketing to Black Townships PDF Download

Author: Robin Morris
Publisher:
ISBN:
Category : Consumers, Black
Languages : en
Pages : 124

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Book Description

Author: Sundiata Keita Cha-Jua
Publisher: University of Illinois Press
ISBN: 9780252025372
Category : African Americans
Languages : en
Pages : 304

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Book Description
"Sundiata Keita Cha-Jua traces Brooklyn's transformation from a freedom village into a residential commuter satellite that supplied cheap labor to the city and the region.".

Author: Marilyn Stone
Publisher: Routledge
ISBN: 1134197446
Category : Business & Economics
Languages : en
Pages : 505

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Book Description
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and communications marketing) and place (channels of distribution). It also emphasizes the role of Marketing Information Systems (MIS) using internal reporting, marketing intelligence and marketing research including the contribution from marketing research agencies and reviews the role of technology, e-commerce and the Internet in supporting successful marketing. Featuring a support website that provides student and lecturer resources, Fundamentals of Marketing conveys the main principles of marketing in a challenging yet accessible manner and provides the reader with insights into the workings of marketing today. Visit the Companion website at www.routledge.com/textbooks/9780415370974

Author: Urath Gibson
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 32

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Author: Wendel A. White
Publisher:
ISBN:
Category : Photography
Languages : en
Pages : 190

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Book Description
This project became available online in 1995 as "The Cemetery." The site was an attempt to provide access to my earliest artworks that addressed history, memory, and memorial within the African American community. In the late 1990's the web project evolved to include a wider range of works and the project title became "Small Towns, Black Lives." To coincide with a large survey exhibition and the publication of the book version of the project, I created the final version of the web project in 2002.

Author: Poul Ove Pedersen
Publisher: Routledge
ISBN: 0429800002
Category : Social Science
Languages : en
Pages : 381

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Book Description
First published in 1997, this study sees the small enterprise as performing specific tasks within the larger societal system of production and distribution, and as being shaped and adapted to the specific social and economic, locally specific environment of which it is a part. Research was focused on fieldwork in Kenya, Tanzania, Uganda, Zimbabwe and Bangladesh, examining rural small towns serving rural hinterlands. Areas explored include the building sector in Zimbabwean district service centres, the building sector in small Tanzanian towns, small enterprises and the public sector in Kenya and Bangladesh and the structure of small-scale grain-marketing in a small Ugandan town.

Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 792

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Author: Thad Sitton
Publisher: University of Texas Press
ISBN: 0292706421
Category : History
Languages : en
Pages : 257

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Book Description
In the decades following the Civil War, nearly a quarter of African Americans achieved a remarkable victory—they got their own land. While other ex-slaves and many poor whites became trapped in the exploitative sharecropping system, these independence-seeking individuals settled on pockets of unclaimed land that had been deemed too poor for farming and turned them into successful family farms. In these self-sufficient rural communities, often known as "freedom colonies," African Americans created a refuge from the discrimination and violence that routinely limited the opportunities of blacks in the Jim Crow South. Freedom Colonies is the first book to tell the story of these independent African American settlements. Thad Sitton and James Conrad focus on communities in Texas, where blacks achieved a higher percentage of land ownership than in any other state of the Deep South. The authors draw on a vast reservoir of ex-slave narratives, oral histories, written memoirs, and public records to describe how the freedom colonies formed and to recreate the lifeways of African Americans who made their living by farming or in skilled trades such as milling and blacksmithing. They also uncover the forces that led to the decline of the communities from the 1930s onward, including economic hard times and the greed of whites who found legal and illegal means of taking black-owned land. And they visit some of the remaining communities to discover how their independent way of life endures into the twenty-first century.

Author: Pravat K. Choudhury
Publisher: Springer
ISBN: 3319173952
Category : Business & Economics
Languages : en
Pages : 404

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Book Description
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Author: Allan J. Kimmel
Publisher: Routledge
ISBN: 1317689976
Category : Business & Economics
Languages : en
Pages : 249

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Book Description
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have engaged in conversations, its transmission is no longer limited to face-to-face interactions over the clothesline and across backyard fences. Today, the dissemination of WOM through online channels such as Facebook, Twitter, LinkedIn, YouTube channels, blogs, and consumer forums has significantly altered the alacrity by which product and service messages are spread across a dramatically expanded consumer audience. As marketing practitioners have come to recognize the power of online WOM in terms of its impact on consumer beliefs, attitudes, and purchasing behavior, effective strategies for leveraging the consumer conversation require greater insight and understanding of WOM and social media. Towards that end, this book offers ground-breaking research from an impressive array of internationally renowned marketing researchers on the nature and dynamics of WOM transmitted through social media channels, advancing our understanding of consumer influence, which to date has largely focused on offline WOM. Among the topical issues covered are best practices for marketing practitioners, the conversational nature of online WOM, the dynamic interplay between online and offline WOM, WOM measurement and monitoring, and cross-cultural influences on WOM. This book was originally published as a special issue of the Journal of Marketing Communications.