Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Superpowers PDF full book. Access full book title Marketing Superpowers by Jon Davids. Download full books in PDF and EPUB format.
Author: Jon Davids Publisher: Influicity Publishing ISBN: 1738315215 Category : Business & Economics Languages : en Pages : 271
Book Description
WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too. I wrote this book to show you exactly how it's done. Inside these pages, you'll learn: → How to turn "attention" into sales with this simple framework - so that you can make more money from every single click. → How to flip total strangers into your biggest fans with one critical story - so that you never waste an opportunity to convert. → How to charge more money for the same product with my 4 F's - so that you can lower your costs and watch your bank balance climb. → How to build endless social credibility with my 10 Faith Drivers - so that every customer sends 1, 2, or 3 more customers to your door. → How to inspire fan loyalty with my 5 Belief Builders - so that you can sell to the same people over and over again. → How to ensure that buying your product is the only logical decision - so that you can ethically serve your customers, which is why you're in business after all. → And so much more that you can put into action right now Stop worrying about your marketing and start obsessing over your brand. Because when you get that right, business is so much easier.
Author: Jon Davids Publisher: Influicity Publishing ISBN: 1738315215 Category : Business & Economics Languages : en Pages : 271
Book Description
WARNING: This book isn't about how to be better at marketing. It's about building so much customer love that great marketing is just a by-product. So that people line up at your door. And there's nothing you can do to stop them. I've worked with 20,000 influencers and studied exactly how they build their brands. And then used those brands to launch cash-gushing businesses. Then I did it all for myself. It worked. And it can work for you too. I wrote this book to show you exactly how it's done. Inside these pages, you'll learn: → How to turn "attention" into sales with this simple framework - so that you can make more money from every single click. → How to flip total strangers into your biggest fans with one critical story - so that you never waste an opportunity to convert. → How to charge more money for the same product with my 4 F's - so that you can lower your costs and watch your bank balance climb. → How to build endless social credibility with my 10 Faith Drivers - so that every customer sends 1, 2, or 3 more customers to your door. → How to inspire fan loyalty with my 5 Belief Builders - so that you can sell to the same people over and over again. → How to ensure that buying your product is the only logical decision - so that you can ethically serve your customers, which is why you're in business after all. → And so much more that you can put into action right now Stop worrying about your marketing and start obsessing over your brand. Because when you get that right, business is so much easier.
Author: Thomas Barta Publisher: McGraw Hill Professional ISBN: 1259834727 Category : Business & Economics Languages : en Pages : 241
Book Description
WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you’ll learn how to: • MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities. • MOBILIZE YOUR COLLEAGUES: Inspire and motivate your non-marketing colleagues to deliver a great customer experience. • MOBILIZE YOUR TEAM: Build and align a winning marketing team. • MOBILIZE YOURSELF: Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions. By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you’ll be able to help the business win in the market--and achieve your career goals. Warning: This is not a marketing book. It’s a leadership book for marketers, using the latest research on what works--and what doesn’t--in marketing's digital age. BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Author: Gerard Hastings Publisher: Routledge ISBN: 1317301471 Category : Business & Economics Languages : en Pages : 900
Book Description
Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.
Author: Zoe Chance Publisher: Random House ISBN: 1984854348 Category : Business & Economics Languages : en Pages : 305
Book Description
Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.
Author: Katrin Muff Publisher: Routledge ISBN: 0429881940 Category : Business & Economics Languages : en Pages : 186
Book Description
This groundbreaking and timely book provides change makers, organizations and facilitators with practical tools to initiate and conduct multi-stakeholder co-creation processes. Such processes are of critical importance in times of rapid change, where mega trends and grand challenges influence the market dynamics of business in entirely new ways. The book provides a concrete pathway for business to become future-ready by building capacity to work outside its traditional boundaries. The book unfolds the shift of multi-stakeholder teams from a state of competition to a state of collaboration, addressing the inner and outer dimensions of such a change. The five superpowers identified in the book are: (1) the genuine engagement of individuals, (2) collective solutions of groups, (3) transformative spaces created by facilitators, (4) the building blocks of co-creation, and (5) an effective strategy process for organizations. The book explores the challenges to achieve each of these superpowers. It also shares the stories of "heroes of transformation" and explores what have been the reasons for their success. The Sustainable Development Goals (SDGs), the grand challenges, the future of work...call it what you want, the future is here and organizations, change makers and facilitators need nothing less than these superpowers to collaborate with other players to solve these wicked problems.
Author: Kavoos Stark Publisher: Kavoos Stark ISBN: Category : Business & Economics Languages : en Pages : 126
Book Description
◆ How can my business survive in this over-saturated market? ◆ How can I cut through the noise in my market? ◆ How can I build a successful online business with no authority and no testimonials? ◆ What tools do I need to start my online business? In this book, Kavoos Stark, the german online business coach, will answer all these questions. Kavoos stepped too late into the coaching market, and the results were unsatisfying! So he stopped everything and started documenting what worked well and what didn't. He did that in four steps: ★ He realized he needed to document all the problems he needed to solve. ★ Then, he understood that the root of many of his obstacles was his mindset. ★ After that, he started to test what works and what does not. So he found out the only activities that brought him results were inbound, so he chose to have an inbound mentality and system. That became his roadmap, and in this book, he is sharing it without holding anything back. ★ He created a toolset for his customers to implement his roadmap. Each of the steps became a chapter in this book. To get the best out of this book and to get the latest updates, workbook, checklist, and resources of this book, join the other Fast Track Inbound Roadmap and get everything you need to start your business: fasttrackinbound.com
Author: Philip Kotler Publisher: John Wiley & Sons ISBN: 1119341140 Category : Business & Economics Languages : en Pages : 127
Book Description
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Author: Dan Abnett Publisher: Dynamite Entertainment ISBN: Category : Comics & Graphic Novels Languages : en Pages : 32
Book Description
Sonja beholds the futuristic wonders of The Project’s interdimensional home base! She’s given high-tech weapons and battle armor, an education on metaphysics and magic. Sonja is one of the greatest warriors of all time; what she is not…is a good student. By DAN ABNETT (Guardians Of The Galaxy) and JONATHAN LAU (Red Sonja)!
Author: Jon Davids
Author: Jon Davids
Author: Thomas Barta
Author: Joseph E. Bentzel
Author: Gerard Hastings
Author: Zoe Chance
Author: Katrin Muff
Author: Group of 77
Author: Kavoos Stark
Author: Philip Kotler
Author: Dan Abnett