Author: Patrick Forsyth
Publisher: Kogan Page Publishers
ISBN: 9780749439972
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Marketing Stripped Bare
Author: Patrick Forsyth
Publisher: Kogan Page Publishers
ISBN: 9780749439972
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Publisher: Kogan Page Publishers
ISBN: 9780749439972
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Often misunderstood, "marketing" is not a euphemism for advertising or selling, rather, it is a whole approach to business. It relates an organization to its market and ultimately brings in business. Marketing Stripped Bare demystifies the process, explaining what marketing is and why it's so important.
Business Stripped Bare
Author: Sir Richard Branson
Publisher: Random House
ISBN: 0753515881
Category : Biography & Autobiography
Languages : en
Pages : 387
Book Description
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
Publisher: Random House
ISBN: 0753515881
Category : Biography & Autobiography
Languages : en
Pages : 387
Book Description
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
The Bride Stripped Bare
Author: Nikki Gemmell
Publisher: Harper Collins
ISBN: 0062191470
Category : Fiction
Languages : en
Pages : 402
Book Description
THE RUNAWAY INTERNATIONAL BESTSELLER “The Bride Stripped Bare shows us the inside–out of marriage, infidelity, obsession and taxi drivers (I may never take a cab ride in London again). . . . Few books can be both dark and light. This one dances on the edge, and sometimes crosses it, with much satisfaction to be had on either side.”— Valerie Frankel, author of The Accidental Virgin An explosive novel of sex, secrecy, and escape. A woman disappears. Her car lies abandoned on a remote bluff; no body is found. Known by her family and friends as quiet and self-contained, she has left behind an incendiary diary chronicling a disturbing journey of sexual awakening. The diary opens on her honeymoon in Morocco: she believes herself to be happy—or happy enough, anyway. Swiftly, this security masquerading as love fractures in an act of massive betrayal, only to propel her into a world of desire and fantasy and recklessness. In need of guidance, she finds an unlikely heroine in the anonymous author of a dusty, rare manuscript. Written by a woman in the 1600s, it is a cry from the heart for women to live and love freely. Emboldened, she allows herself to discover the intoxicating power of knowing what she wants and how to get it. The question is, how long can her soul sustain a perilous double life? Coolly impassioned, Bride Stripped Bare tells shocking truths about love and sex. Couched in a deceptively simple style, its gorgeous, incantatory rhythms will make you question whether it is ever entirely possible to know another person.
Publisher: Harper Collins
ISBN: 0062191470
Category : Fiction
Languages : en
Pages : 402
Book Description
THE RUNAWAY INTERNATIONAL BESTSELLER “The Bride Stripped Bare shows us the inside–out of marriage, infidelity, obsession and taxi drivers (I may never take a cab ride in London again). . . . Few books can be both dark and light. This one dances on the edge, and sometimes crosses it, with much satisfaction to be had on either side.”— Valerie Frankel, author of The Accidental Virgin An explosive novel of sex, secrecy, and escape. A woman disappears. Her car lies abandoned on a remote bluff; no body is found. Known by her family and friends as quiet and self-contained, she has left behind an incendiary diary chronicling a disturbing journey of sexual awakening. The diary opens on her honeymoon in Morocco: she believes herself to be happy—or happy enough, anyway. Swiftly, this security masquerading as love fractures in an act of massive betrayal, only to propel her into a world of desire and fantasy and recklessness. In need of guidance, she finds an unlikely heroine in the anonymous author of a dusty, rare manuscript. Written by a woman in the 1600s, it is a cry from the heart for women to live and love freely. Emboldened, she allows herself to discover the intoxicating power of knowing what she wants and how to get it. The question is, how long can her soul sustain a perilous double life? Coolly impassioned, Bride Stripped Bare tells shocking truths about love and sex. Couched in a deceptively simple style, its gorgeous, incantatory rhythms will make you question whether it is ever entirely possible to know another person.
Marketing Stripped Bare
Author: Patrick Forsyth
Publisher:
ISBN: 9788175542563
Category : Marketing
Languages : en
Pages : 156
Book Description
Publisher:
ISBN: 9788175542563
Category : Marketing
Languages : en
Pages : 156
Book Description
Marketing Greatest Hits
Author: Kevin Duncan
Publisher: A&C Black
ISBN: 1408134381
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Publisher: A&C Black
ISBN: 1408134381
Category : Business & Economics
Languages : en
Pages : 210
Book Description
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Stripped Bare
Author: Emma Hart
Publisher: Createspace Independent Publishing Platform
ISBN: 9781534753976
Category :
Languages : en
Pages : 262
Book Description
What do you get when you mix a bachelorette party, the queen of dating disasters, and a stripper so hot he was forged from the fires of hell? Screwed. You get screwed.... Cocky. Commanding. Powerful. Relentless. Those four words all summed up West Rykman perfectly. So did filthy, dirty, sexy, and addictive. He was supposed to be my one night stand...not my new marketing client. He was definitely not supposed to be back inside my pants, not that anybody told him that. I knew one thing: What West Rykman wanted, West Rykman got. And he wanted me. What happens in Vegas... might just make you stay. (STRIPPED BARE is a standalone, erotic novel with romcom elements. While Stripped Bare completes Mia & West's story, please be aware that the epilogue leads into the companion novel, STRIPPED DOWN, coming August 30th.)
Publisher: Createspace Independent Publishing Platform
ISBN: 9781534753976
Category :
Languages : en
Pages : 262
Book Description
What do you get when you mix a bachelorette party, the queen of dating disasters, and a stripper so hot he was forged from the fires of hell? Screwed. You get screwed.... Cocky. Commanding. Powerful. Relentless. Those four words all summed up West Rykman perfectly. So did filthy, dirty, sexy, and addictive. He was supposed to be my one night stand...not my new marketing client. He was definitely not supposed to be back inside my pants, not that anybody told him that. I knew one thing: What West Rykman wanted, West Rykman got. And he wanted me. What happens in Vegas... might just make you stay. (STRIPPED BARE is a standalone, erotic novel with romcom elements. While Stripped Bare completes Mia & West's story, please be aware that the epilogue leads into the companion novel, STRIPPED DOWN, coming August 30th.)
Gravitational Marketing
Author: Jimmy Vee
Publisher: John Wiley & Sons
ISBN: 1118045386
Category : Business & Economics
Languages : en
Pages : 287
Book Description
If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
Publisher: John Wiley & Sons
ISBN: 1118045386
Category : Business & Economics
Languages : en
Pages : 287
Book Description
If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
Samsung Rising
Author: Geoffrey Cain
Publisher: Crown Currency
ISBN: 1101907266
Category : Business & Economics
Languages : en
Pages : 418
Book Description
An explosive exposé of Samsung that “reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution, and other bad behavior” (The Wall Street Journal). LONGLISTED FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front. Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. With the rise of the PC revolution, though, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech. It is one of Apple’s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone. Today, Samsung employs over 300,000 people (compared to Apple’s 80,000 and Google’s 48,000). The company’s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea’s exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company’s headlong attempt to overtake Apple at any cost. A sweeping insider account, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.
Publisher: Crown Currency
ISBN: 1101907266
Category : Business & Economics
Languages : en
Pages : 418
Book Description
An explosive exposé of Samsung that “reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution, and other bad behavior” (The Wall Street Journal). LONGLISTED FOR THE FINANCIAL TIMES AND MCKINSEY BUSINESS BOOK OF THE YEAR AWARD Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front. Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. With the rise of the PC revolution, though, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech. It is one of Apple’s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone. Today, Samsung employs over 300,000 people (compared to Apple’s 80,000 and Google’s 48,000). The company’s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea’s exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company’s headlong attempt to overtake Apple at any cost. A sweeping insider account, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.
Like a Virgin
Author: Richard Branson
Publisher: Penguin
ISBN: 1591845688
Category : Business & Economics
Languages : en
Pages : 354
Book Description
It’s business school, the Branson way. Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers. Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and respected business leaders. In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He’ll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more. In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don’ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson’s achievements are due to his unyielding determination to break the rules and rewrite them himself. Here’s how he does it.
Publisher: Penguin
ISBN: 1591845688
Category : Business & Economics
Languages : en
Pages : 354
Book Description
It’s business school, the Branson way. Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers. Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and respected business leaders. In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He’ll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more. In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don’ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson’s achievements are due to his unyielding determination to break the rules and rewrite them himself. Here’s how he does it.
Stripped
Author: Jennifer Hayashi Danns
Publisher: CLAIRVIEW BOOKS
ISBN: 1905570481
Category : Health & Fitness
Languages : en
Pages : 152
Book Description
Is lap dancing harmless fun, providing entertainment for men and well-paid, self-empowering work for women? The lap dancing industry has long argued that it offers an everyday service within free market guidelines, but in 2010 the UK government legislated that lap dancing venues in the UK should be classed as ‘sex establishments’. So, are lap dancers sex workers rather than exotic dancers? What attracts so many women to work within the industry? Are women being sexually exploited and their bodies used as objects for male gratification? Media depictions of lap dancers often fall prey to caricatured and stereotypical images. Having worked as a lap dancer herself, Jennifer Hayashi Danns knows about the industry from direct experience. In Stripped she tells her story, and gives a voice to many others who have either worked in the clubs or been directly affected by what goes on in them. In sometimes raw, direct language, the various contributors express their knowledge of the lap dancing industry and the impact it has had on their lives. These compelling narratives give dramatic perspectives into a secretive and largely undisclosed world, peeling away some of the gloss on the surface, and revealing the often seedy and desperate reality of the lap dancing industry. The second part of the book offers insightful commentary, analysis and solutions.
Publisher: CLAIRVIEW BOOKS
ISBN: 1905570481
Category : Health & Fitness
Languages : en
Pages : 152
Book Description
Is lap dancing harmless fun, providing entertainment for men and well-paid, self-empowering work for women? The lap dancing industry has long argued that it offers an everyday service within free market guidelines, but in 2010 the UK government legislated that lap dancing venues in the UK should be classed as ‘sex establishments’. So, are lap dancers sex workers rather than exotic dancers? What attracts so many women to work within the industry? Are women being sexually exploited and their bodies used as objects for male gratification? Media depictions of lap dancers often fall prey to caricatured and stereotypical images. Having worked as a lap dancer herself, Jennifer Hayashi Danns knows about the industry from direct experience. In Stripped she tells her story, and gives a voice to many others who have either worked in the clubs or been directly affected by what goes on in them. In sometimes raw, direct language, the various contributors express their knowledge of the lap dancing industry and the impact it has had on their lives. These compelling narratives give dramatic perspectives into a secretive and largely undisclosed world, peeling away some of the gloss on the surface, and revealing the often seedy and desperate reality of the lap dancing industry. The second part of the book offers insightful commentary, analysis and solutions.