Author: José Javier Orosa González
Publisher: Erasmus Ediciones
ISBN: 849280680X
Category : History
Languages : en
Pages : 111
Book Description
El marketing de los partidos políticos
Author: José Javier Orosa González
Publisher: Erasmus Ediciones
ISBN: 849280680X
Category : History
Languages : en
Pages : 111
Book Description
Publisher: Erasmus Ediciones
ISBN: 849280680X
Category : History
Languages : en
Pages : 111
Book Description
Marketing Social & Responsabilidade Social em Organizações Sem Fins Lucrativos
Author: Cristina Vaz de Almeida
Publisher: Vida Economica Editorial
ISBN: 9897680446
Category : Business & Economics
Languages : en
Pages : 20
Book Description
Os que aderiram e participaram neste Livro: «Com a missão claramente definida, a APAV rege-se por um plano estratégico de desenvolvimento, regra geral com a mesma duração dos protocolos/contratos com o Estado, e que define de forma clara e objetiva as grandes metas a atingir a quatro ou cinco anos, e que se concretiza em cada plano anual de atividades. Uma das componentes do plano estratégico é do marketing social.» Associação Portuguesa de Apoio à Vítima «Não são só as pessoas com deficiência motora ou mobilidade reduzida que têm obrigação de se adaptar ao meio envolvente, mas é a sociedade que deve garantir a estas pessoas todas as condições de participação.» Associação Salvador «O contexto do marketing social não é o do mercado, com uma procura solvente e uma oferta a remunerar, embora o tenha em conta, mas sim o das necessidades e potencialidades humanas: no conjunto das necessidades incluem-se as solventes e, prioritariamente, as não solventes; nas potencialidades, incluem-se não só aquela oferta e o seu potencial de desenvolvimento mas também as capacidades humanas e recursos vários que atuam sem remuneração; Caritas Relativamente aos idosos, os resultados das Terapias Assistidas por Animais (TAA) e das Atividades Assistidas por Animais (AAA),têm-se manifestado quer ao nível da saúde física e psíquica quer ao nível da despesa em médicos e medica¬mentos, quer ainda ao nível da dependência de terceiros para as suas necessidades vitais. Mesmo idosos em depressão profunda, sem interesse pela vida e acamados há muito tempo, passaram a levar uma vida ativa normal, atendendo às suas ida¬des, e deixaram de depender de antidepressivos e de terceiras pessoas. Pravi Estrutura da obra: - O contributo da Cáritas para uma sociedade mais justa e equilibrada - O que é o marketing - Valores & tendências nacionais e mundiais no século XXI - O que é o marketing social e a sua relação com a responsabilidade social - Determinantes da saúde - Situação em Portugal - Responsabilidade social - Identificação dos intervenientes - Fatores externos - Causas ambientais - Segmentação - Causas sociais de acordo com as mudanças pretendidas - Implementação - Ferramentas e ações - Exemplos de campanhas de marketing social -A PRAVI e a sua aposta nos benefícios da interação homem-animal - Monitorização - Conclusões - Onde começa a cidadania Público-alvo: útil a muitos destinatários que entendem o Marketing Social como uma ferramenta de cidadania.
Publisher: Vida Economica Editorial
ISBN: 9897680446
Category : Business & Economics
Languages : en
Pages : 20
Book Description
Os que aderiram e participaram neste Livro: «Com a missão claramente definida, a APAV rege-se por um plano estratégico de desenvolvimento, regra geral com a mesma duração dos protocolos/contratos com o Estado, e que define de forma clara e objetiva as grandes metas a atingir a quatro ou cinco anos, e que se concretiza em cada plano anual de atividades. Uma das componentes do plano estratégico é do marketing social.» Associação Portuguesa de Apoio à Vítima «Não são só as pessoas com deficiência motora ou mobilidade reduzida que têm obrigação de se adaptar ao meio envolvente, mas é a sociedade que deve garantir a estas pessoas todas as condições de participação.» Associação Salvador «O contexto do marketing social não é o do mercado, com uma procura solvente e uma oferta a remunerar, embora o tenha em conta, mas sim o das necessidades e potencialidades humanas: no conjunto das necessidades incluem-se as solventes e, prioritariamente, as não solventes; nas potencialidades, incluem-se não só aquela oferta e o seu potencial de desenvolvimento mas também as capacidades humanas e recursos vários que atuam sem remuneração; Caritas Relativamente aos idosos, os resultados das Terapias Assistidas por Animais (TAA) e das Atividades Assistidas por Animais (AAA),têm-se manifestado quer ao nível da saúde física e psíquica quer ao nível da despesa em médicos e medica¬mentos, quer ainda ao nível da dependência de terceiros para as suas necessidades vitais. Mesmo idosos em depressão profunda, sem interesse pela vida e acamados há muito tempo, passaram a levar uma vida ativa normal, atendendo às suas ida¬des, e deixaram de depender de antidepressivos e de terceiras pessoas. Pravi Estrutura da obra: - O contributo da Cáritas para uma sociedade mais justa e equilibrada - O que é o marketing - Valores & tendências nacionais e mundiais no século XXI - O que é o marketing social e a sua relação com a responsabilidade social - Determinantes da saúde - Situação em Portugal - Responsabilidade social - Identificação dos intervenientes - Fatores externos - Causas ambientais - Segmentação - Causas sociais de acordo com as mudanças pretendidas - Implementação - Ferramentas e ações - Exemplos de campanhas de marketing social -A PRAVI e a sua aposta nos benefícios da interação homem-animal - Monitorização - Conclusões - Onde começa a cidadania Público-alvo: útil a muitos destinatários que entendem o Marketing Social como uma ferramenta de cidadania.
Author:
Publisher: Food & Agriculture Org.
ISBN: 9251390444
Category :
Languages : en
Pages : 80
Book Description
Publisher: Food & Agriculture Org.
ISBN: 9251390444
Category :
Languages : en
Pages : 80
Book Description
The Handbook of Persuasion and Social Marketing
Author: David W. Stewart
Publisher: Bloomsbury Publishing USA
ISBN: 1440804052
Category : Business & Economics
Languages : en
Pages : 1028
Book Description
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Publisher: Bloomsbury Publishing USA
ISBN: 1440804052
Category : Business & Economics
Languages : en
Pages : 1028
Book Description
This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World
Author: Gasc¢-Hernandez, Mila
Publisher: IGI Global
ISBN: 160566135X
Category : Business & Economics
Languages : en
Pages : 438
Book Description
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Publisher: IGI Global
ISBN: 160566135X
Category : Business & Economics
Languages : en
Pages : 438
Book Description
Examines how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covers topics such as city branding, export promotion, and industry marketing.
Marketing
Author: Ronald Z Carvalho
Publisher: NBL Editora
ISBN: 9788521310532
Category : Business & Economics
Languages : en
Pages : 116
Book Description
Publisher: NBL Editora
ISBN: 9788521310532
Category : Business & Economics
Languages : en
Pages : 116
Book Description
Marketing
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Tesauro ISOC de economía
Author: Angel Villagrá Rubio
Publisher: Editorial CSIC - CSIC Press
ISBN: 9788400086404
Category : Language Arts & Disciplines
Languages : es
Pages : 774
Book Description
La tercera edición de este “Tesauro”, nacido en 1986, responde a la necesidad de actualizar su universo terminológico según los usos más implantados en la literatura económica más reciente. Tiene como notas diferenciales respecto a la anterior edición: la reestructuración del esquema organizativo general para acercarlo a la cosmovisión de la disciplina que generalmente tienen los economistas y hacerlo compatible con otros esquemas académicos; la reducción y sustitución de descriptores y la introducción de nuevos conceptos o la nueva formulación de otros ya existentes.
Publisher: Editorial CSIC - CSIC Press
ISBN: 9788400086404
Category : Language Arts & Disciplines
Languages : es
Pages : 774
Book Description
La tercera edición de este “Tesauro”, nacido en 1986, responde a la necesidad de actualizar su universo terminológico según los usos más implantados en la literatura económica más reciente. Tiene como notas diferenciales respecto a la anterior edición: la reestructuración del esquema organizativo general para acercarlo a la cosmovisión de la disciplina que generalmente tienen los economistas y hacerlo compatible con otros esquemas académicos; la reducción y sustitución de descriptores y la introducción de nuevos conceptos o la nueva formulación de otros ya existentes.
Strategic Social Marketing
Author: Jeff French
Publisher: SAGE
ISBN: 1473927676
Category : Business & Economics
Languages : en
Pages : 449
Book Description
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.
Publisher: SAGE
ISBN: 1473927676
Category : Business & Economics
Languages : en
Pages : 449
Book Description
This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.