Author: S Shajahan
Publisher: Macmillan
ISBN: 9781403925015
Category : Marketing research
Languages : en
Pages : 416
Book Description
This book provides a comprehensive coverage of concepts of contemporary technology-driven marketing research. It emphasis more on emerging application of marketing research like service quality measurement, customer satisfaction and feedback analysis, rel
Marketing Research:Concepts & Practices in India
Author: S Shajahan
Publisher: Macmillan
ISBN: 9781403925015
Category : Marketing research
Languages : en
Pages : 416
Book Description
This book provides a comprehensive coverage of concepts of contemporary technology-driven marketing research. It emphasis more on emerging application of marketing research like service quality measurement, customer satisfaction and feedback analysis, rel
Publisher: Macmillan
ISBN: 9781403925015
Category : Marketing research
Languages : en
Pages : 416
Book Description
This book provides a comprehensive coverage of concepts of contemporary technology-driven marketing research. It emphasis more on emerging application of marketing research like service quality measurement, customer satisfaction and feedback analysis, rel
Marketing Research
Author: Sunanda Easwaran
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 620
Book Description
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.
Publisher: Oxford University Press, USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 620
Book Description
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines both the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end user.
Concepts and Practices in Marketing Research
Research Methodology: Concepts and Cases
Author: Deepak Chawla & Neena Sodhi
Publisher: Vikas Publishing House
ISBN: 8125952055
Category : Business & Economics
Languages : en
Pages : 695
Book Description
RESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.
Publisher: Vikas Publishing House
ISBN: 8125952055
Category : Business & Economics
Languages : en
Pages : 695
Book Description
RESEARCH METHODOLOGY CONCEPT AND CASES provides a comprehensive and stepwise understanding of the research process with a balanced blend of theory, techniques and Indian illustrations from a wide cross-section of business areas. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers who need to make business sense of the data and information that is culled out through research groups. The conceptual base has been provided in comprehensive, yet simplistic detail, addressing even the minutest explanations required by the reader. The language maintains a careful balance between technical know-how and business jargon. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource and operations. Thus, no matter what the interest area may be, the universal and adaptable nature of the research process is concisely demonstrated.
Marketing Research
Author: Prakash N. Nihalani
Publisher:
ISBN: 9789380274157
Category :
Languages : en
Pages : 247
Book Description
Publisher:
ISBN: 9789380274157
Category :
Languages : en
Pages : 247
Book Description
Marketing Research - Text, Applications And Case Studies
Author: Ramanuj Majumdar
Publisher: New Age International
ISBN: 9788122403381
Category : Marketing research
Languages : en
Pages : 386
Book Description
This Handbook Clearly Explains The Basic Principles Of Engineering Drawing And Highlights The Essential And Advanced Features Of Modern Draughting Practice. The Basic Emphasis Is Towards Providing Practical Guidelines For The Making Of Reliable Industrial Drawings.In A Systematic Manner, The Book Presents: * The Various Procedures Governing Engineering Drawing * Material Specifications Of Common Engineering Components * Incorporation Of Machining Symbols * Assignment Of Proper Fits And Tolerances * Mensuration For Calculating Volume And Mass * Ways Of Overcoming Common Problems And Pitfalls * Relevant Indian Standards And Iso SpecificationsWritten Completely In Si Units, This Is A Self-Sufficient Handbook For Engineering Draughts Men And Designers.
Publisher: New Age International
ISBN: 9788122403381
Category : Marketing research
Languages : en
Pages : 386
Book Description
This Handbook Clearly Explains The Basic Principles Of Engineering Drawing And Highlights The Essential And Advanced Features Of Modern Draughting Practice. The Basic Emphasis Is Towards Providing Practical Guidelines For The Making Of Reliable Industrial Drawings.In A Systematic Manner, The Book Presents: * The Various Procedures Governing Engineering Drawing * Material Specifications Of Common Engineering Components * Incorporation Of Machining Symbols * Assignment Of Proper Fits And Tolerances * Mensuration For Calculating Volume And Mass * Ways Of Overcoming Common Problems And Pitfalls * Relevant Indian Standards And Iso SpecificationsWritten Completely In Si Units, This Is A Self-Sufficient Handbook For Engineering Draughts Men And Designers.
Marketing Research
Author: Bajpai Naval
Publisher: Pearson Education India
ISBN: 9332544670
Category : Marketing research
Languages : en
Pages : 657
Book Description
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories * Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach
Publisher: Pearson Education India
ISBN: 9332544670
Category : Marketing research
Languages : en
Pages : 657
Book Description
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examples and problems framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methods * Marginal definitions reinforce critical concepts and provide simple descriptions for complex theories * Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach
Marketing Research
Author: S.L. Gupta
Publisher: Excel Books India
ISBN: 9788174463456
Category : Marketing research
Languages : en
Pages : 620
Book Description
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Publisher: Excel Books India
ISBN: 9788174463456
Category : Marketing research
Languages : en
Pages : 620
Book Description
Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
Marketing Research
Author: Naval Bajpai
Publisher:
ISBN: 9789332558182
Category : Marketing research
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9789332558182
Category : Marketing research
Languages : en
Pages :
Book Description
Marketing Research For Non-Statisticians
Author: S J Bedekar
Publisher:
ISBN: 9780195635669
Category :
Languages : en
Pages : 356
Book Description
Aimed at management students and marketing practitioners who are non-statisticians but who wish to understand and use marketing research. This book gives them insight into the concepts, methods and applications of marketing research without the use of highly mathematical statistics.
Publisher:
ISBN: 9780195635669
Category :
Languages : en
Pages : 356
Book Description
Aimed at management students and marketing practitioners who are non-statisticians but who wish to understand and use marketing research. This book gives them insight into the concepts, methods and applications of marketing research without the use of highly mathematical statistics.