Author: Publisher: Haworth Press
ISBN:
Category :
Languages : en
Pages : 222
Book Description
Instructor's Manual Marketing Management Text and Cases
Author: Marketing Research 7e Instructors Manual
Author: ChurchillPublisher: Arden Shakespeare
ISBN: 9780030238178
Category :
Languages : en
Pages : 674
Book Description
Instructor's Manual to Accompany Fundamentals of Marketing, Seventh Edition
Author: William J. StantonPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 170
Book Description
Information Systems
Author: John GallaugherPublisher:
ISBN: 9781453375747
Category : Information resources management
Languages : en
Pages : 479
Book Description
Instructor's Manual and Transparency Masters
Author: David J. RachmanPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 558
Book Description
Instructor's Manual
Author: JohanssonPublisher:
ISBN: 9780256160529
Category : Business & Economics
Languages : en
Pages : 276
Book Description
Marketing Management Support Systems
Author: Berend WierengaPublisher: Springer Science & Business Media
ISBN: 1461545951
Category : Business & Economics
Languages : en
Pages : 349
Book Description
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Resources in Education
Author: Instructor's Manual to Accompany Marketing by Carl McDaniel, Jr., William R. Darden
Author: James H. BarnesPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 340
Book Description
The Handbook of Marketing Research
Author: Rajiv GroverPublisher: SAGE
ISBN: 141290997X
Category : Business & Economics
Languages : en
Pages : 721
Book Description
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.