Marketing Public Transit PDF Download

Author: Lisa Gigante
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 172

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Book Description

Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 136

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Book Description

Author: Beverly R. Silverberg
Publisher: Transportation Research Board
ISBN: 9780309061216
Category : Transportation
Languages : en
Pages : 68

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Book Description
Offers information from selected North American and other transit agencies about the existing environment for advertising on transit property and describes agency experiences. It also explores innovative revenue-generating practices.

Author: Gordon J. Fielding
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 304

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Book Description

Author: Richard Kent Robinson
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 122

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Book Description

Author: Susan Bregman
Publisher: Transportation Research Board
ISBN: 0309223571
Category : Local transit
Languages : en
Pages : 66

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Book Description
TRB’s Transit Cooperative Research Program (TCRP) Synthesis 99: Uses of Social Media in Public Transportation explores the use of social media among transit agencies and documents successful practices in the United States and Canada.

Author: Peter White
Publisher: Taylor & Francis
ISBN: 0415257719
Category : Transportation
Languages : en
Pages : 232

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Book Description
Peter White reviews current practices in urban, rural and long-distance travel by road, rail and air. The review covers the legal and organisational structure in Britain but is also applicable to many other countries.

Author: Mindy Rhindress
Publisher: Transportation Research Board
ISBN: 030909917X
Category : Local transit
Languages : en
Pages : 92

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Book Description
TCRP Report 122: Understanding How to Motivate Communities to Support and Ride Public Transportation provides a comprehensive discussion on the methods and strategies used by public transportation agencies in the United States and Canada to enhance their public images and motivate the support and use of public transportation. Additionally, the report identifies and describes methods and strategies used by other industries (comparable to public transportation) to enhance their public image and to motivate the support and use of their products and services. Also, this report examines the perceptions, misperceptions, and use of public transit, and the extent to which these affect support. Finally, the report identifies effective communication strategies, campaigns, and platforms for motivating individuals to action in support of public transportation, and it recommends ways to execute those communication strategies, campaigns, and platforms. This report will be helpful to transit agencies; elected officials; community leaders; business leaders; and federal, state, and local funding agencies in both the United States and Canada.

Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44

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Book Description