Author: Charles Franklin Phillips
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 816
Book Description
Marketing: Principles and Methods
Author: Charles Franklin Phillips
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 816
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 816
Book Description
Marketing
Author: Charles Franklin Phillips
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Marketing Principles with Student Resource Access 12 Months
Author: William M. Pride
Publisher: Cengage AU
ISBN: 017038618X
Category : Business & Economics
Languages : en
Pages : 632
Book Description
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Publisher: Cengage AU
ISBN: 017038618X
Category : Business & Economics
Languages : en
Pages : 632
Book Description
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.
Marketing
Marketing
Marketing, Principles and Methods
Author: James M. Garman
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 697
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 697
Book Description
Modern Marketing (Principles and Practices)
Author: R S N Pillai
Publisher: S. Chand Publishing
ISBN: 8121916976
Category : Business & Economics
Languages : en
Pages : 605
Book Description
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Publisher: S. Chand Publishing
ISBN: 8121916976
Category : Business & Economics
Languages : en
Pages : 605
Book Description
The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Principles of Marketing
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Principles of marketing
Author: Cristina Calvo Porral, John L. Stanton
Publisher: ESIC
ISBN: 8417129456
Category : Business & Economics
Languages : en
Pages : 473
Book Description
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Publisher: ESIC
ISBN: 8417129456
Category : Business & Economics
Languages : en
Pages : 473
Book Description
Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company?s products had the benefits and attributes that customers wanted and were willing to pay for. Today, considering the technology development, which influences every function of the company, the focus of the successful marketing oriented companies has changed from «the customer is king» to «the customer is a dictator!!!». However, and despite the new trends in marketing, like any social science, marketing has basic principles, and these principles need to be considered when making any type of marketing decisions. So, the major step of a student of marketing, whether it is a young university student or an experienced business executive, is to understand the principles of marketing, and reading the present book will be the first step in accomplishing this task. This book describes these basic principles of marketing, and while the authors recognize that each decision may be slightly different from any previous decision, the rules or principles remain the same. The present book presents these basic marketing principles and tries to capture the essence of practical and modern marketing today. Therefore, the purpose of Principles of Marketing is to introduce readers to the fascinating world of marketing today, in an easy, enjoyable and practical way, offering an attractive text from which to learn about and teach marketing.
Marketing: Principles and Methods [by] Charles F. Phillips and Delbert J. Duncan
Author: Charles Franklin Phillips
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 865
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 865
Book Description