Trabajar en la era digital (2a edici¢n) PDF Download

Author: Luis Lombardero
Publisher: Editorial Almuzara
ISBN: 8483561034
Category : Business & Economics
Languages : en
Pages : 578

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Author: Saura, Jose Ramon
Publisher: IGI Global
ISBN: 1799880052
Category : Business & Economics
Languages : en
Pages : 342

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In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Author: Djakeli, Kakhaber
Publisher: IGI Global
ISBN:
Category : Medical
Languages : en
Pages : 301

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Modern Healthcare Marketing in the Digital Era, edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and mobile applications reshaping the healthcare industry, this book offers practical insights and innovative methodologies to create a consumer-centric health culture. Healthcare professionals, policymakers, and marketers will find valuable guidance in bridging the gap between technology and marketing, enabling them to thrive in this ever-evolving landscape. Through its exploration of historical developments, the status, and the evolution of needs and demands in healthcare markets, the book equips readers with the tools they need to navigate the complexities of modern healthcare marketing. It covers essential topics such as patient segmentation, customer relationship management, and the integration of virtual and augmented reality in healthcare marketing and sales. By providing real-world examples and empirical research findings, Modern Healthcare Marketing in the Digital Era serves as a practical roadmap for transforming healthcare services, fostering patient-clinic partnerships, and enhancing health literacy through effective marketing efforts. With its valuable insights, this book is a vital resource for students, educators, healthcare professionals, policymakers, and researchers, empowering them to embrace digital innovations and cultivate a consumer-centric health culture for superior patient care and satisfaction.

Author: Fabio de Nardis
Publisher: Springer Nature
ISBN: 3030377601
Category : Political Science
Languages : en
Pages : 471

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This textbook presents political sociology as a connective social science that studies political phenomena by creating fruitful connections with other perspectives. The relationship between politics and society is more complex than ever due to the emergence of new power structures, forms of conflict organization and management, and social practices of political participation. Several scholars describe this historical phase as the 'de-politicization of representative politics'. The book addresses classical themes of and approaches to political sociology, but also dedicates several chapters to contemporary developments within political sociology, including, for instance, the role of the internet and bottom-up political communication in social movements. In addition, the volume acts as a professional tool for those scholars and researchers that are beginning to study political processes from a sociological perspective.

Author: Eric Greenberg
Publisher: McGraw Hill Professional
ISBN: 0071819517
Category : Business & Economics
Languages : en
Pages : 369

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THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

Author:
Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 438

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Author: Lidia Andrades
Publisher: Springer Nature
ISBN: 3031607090
Category :
Languages : en
Pages : 321

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Author: Saura, Jose Ramon
Publisher: IGI Global
ISBN: 1799896110
Category : Computers
Languages : en
Pages : 410

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In today’s global culture where the internet has established itself as a main tool of communication, the global system of economy and regulations, as well as data and decisions based on data analysis, have become essential for public actors and institutions. Governments need to be updated and use the latest technologies to understand what society’s demands are, and user behavioral data, which can be pulled by intelligent applications, can offer tremendous insights into this. The Handbook of Research on Artificial Intelligence in Government Practices and Processes identifies definitional perspectives of behavioral data science and what its use by governments means for automation, predictability, and risks to privacy and free decision making in society. Many governments can train their algorithms to work with machine learning, leading to the capacity to interfere in the behavior of society and potentially achieve a change in societal behavior without society itself even being aware of it. As such, the use of artificial intelligence by governments has raised concerns about privacy and personal security issues. Covering topics such as digital democracy, data extraction techniques, and political communications, this book is an essential resource for data analysts, politicians, journalists, public figures, executives, researchers, data specialists, communication specialists, digital marketers, and academicians.

Author: Idemudia, Efosa C.
Publisher: IGI Global
ISBN: 1522589341
Category : Computers
Languages : en
Pages : 696

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Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers.

Author: Francisco Cuello Duarte
Publisher:
ISBN: 9789587910681
Category : Campaign management
Languages : es
Pages : 123

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