El marketing de los partidos políticos PDF Download

Author: José Javier Orosa González
Publisher: Erasmus Ediciones
ISBN: 849280680X
Category : History
Languages : en
Pages : 111

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Author: Emanuele Bormida
Publisher: Enzo Delfino Editore
ISBN: 8895758196
Category : Political Science
Languages : en
Pages : 303

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I leader nascono da un fattore biologico della storia, corrispondono a un bisogno, a un vuoto da riempire [A. Sardoni] È difficile e forse vano valutare a priori le promesse di un leader, ma di Matteo Renzi sono innegabili il carisma e l'estrema familiarità con i media, spesso asserviti al suo messaggio politico fino a fondersi con esso. Questo testo vuole indagare i diversi aspetti della costruzione del consenso e della strategia elettorale del sindaco di Firenze, nel contesto più ampio della comunicazione politica in Italia dalla Prima Repubblica ad oggi alla luce dello straordinario successo del mezzo televisivo, con la sua logica di semplificazione, del crollo dei partiti, della perdita di consenso e della crescente personalizzazione della politica, che ha avuto in Berlusconi uno dei suoi maggiori protagonisti.

Author: Fritz Plasser
Publisher: Bloomsbury Publishing USA
ISBN: 031301373X
Category : Political Science
Languages : en
Pages : 422

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Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies. The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of U.S. overseas consultants in influencing and modifying campaign practices in foreign countries based on indepth interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management, and political communication.

Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719068713
Category : Business & Economics
Languages : en
Pages : 258

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Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.

Author: Dennis W. Johnson
Publisher: Routledge
ISBN: 1135897492
Category : Language Arts & Disciplines
Languages : en
Pages : 653

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A comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life.

Author: Richard S Katz
Publisher: SAGE
ISBN: 1446206815
Category : Political Science
Languages : en
Pages : 565

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′This thoughtful and wide-ranging review of parties and party research contains contributions from many of the foremost party scholars and is a must for all library shelves′ - Richard Luther, Keele University ′The study of political parties has never been livelier and this genuinely international Handbook – theoretically rich, comparatively informed, and focused on important questions – defines the field. This volume is both an indispensable summary of what we know and the starting point for future research′ - R K Carty, University of British Columbia ′Political parties are ubiquitous, but their forms and functions vary greatly from regime to regime, from continent to continent, and from era to era. The Handbook of Party Politics captures this variation and richness in impressive ways. The editors have assembled an excellent team, and the scope of the volume is vast and intriguing′ - Kaare Strom, University of California, San Diego Political parties are indispensable to democracy and a central subject of research and study in political science around the world. This major new handbook is the first to comprehensively map the state-of-the-art in contemporary party politics scholarship. The Handbook is designed to: - provide an invaluable survey of the major theories and approaches in this dynamic area of study and research - give students and researchers a concise ′road map′ to the core literatures in all the sub-fields of party related theorizing and research - identify the theories, approaches and topics that define the current ′cutting edge′ of the field. The Handbook is comparative in overall approach but also addresses some topics to be addressed in nationally or regionally specific ways. The resulting collaboration has brought together the world′s leading party theorists to provide an unrivalled resource on the role of parties in the pressing contemporary problems of institutional design and democratic governance today.

Author: Stuart Alexander Day
Publisher: Bucknell University Press
ISBN: 9780838755877
Category : Literary Criticism
Languages : en
Pages : 198

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Neoliberalism in Mexico - characterized by free markets, by the privitization of thousands of State enterprises, and by influence from Washington and Wall Street - has forever changed the political climate, making it necessary to theorize new paths for the future. Indeed, liberal ideology champions not only economic freedom but individual liberty as well: In the canon of liberal texts, Adam Smith's The Wealth of Nations coexists with John Stuart Mill's The Subjugation of Women, a biting commentary on gender inequality. The debate over neoliberalism in Mexico is not exclusively a left-right conflict. Many leftists see ties with the U.S. as a means to promote social change even though they oppose neoliberal economics; many on the right, while supporting neoliberalism, fear social influences from the North. This volume focuses on the neoliberal debate in plays by four Mexican authors: Sabina Berman, Vicente Lenero, Victor Hugo Rascon Banda, and Alejandra Trigueros. These playwrights stage the complexity of neoliberalism, providing insight into a global trend and its manifestation in Mexico. Stuart A. Chapel Hill.

Author: Fabio de Nardis
Publisher: Springer Nature
ISBN: 3030377601
Category : Political Science
Languages : en
Pages : 471

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This textbook presents political sociology as a connective social science that studies political phenomena by creating fruitful connections with other perspectives. The relationship between politics and society is more complex than ever due to the emergence of new power structures, forms of conflict organization and management, and social practices of political participation. Several scholars describe this historical phase as the 'de-politicization of representative politics'. The book addresses classical themes of and approaches to political sociology, but also dedicates several chapters to contemporary developments within political sociology, including, for instance, the role of the internet and bottom-up political communication in social movements. In addition, the volume acts as a professional tool for those scholars and researchers that are beginning to study political processes from a sociological perspective.

Author: Philippe J. Maarek
Publisher: Springer Nature
ISBN: 3031092309
Category : Political Science
Languages : en
Pages : 390

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This book presents a comparative perspective on different government communication strategies to COVID-19 around the globe. Scholars from twenty parts of the world specialized in political and government communication analyze initiatives and methods of various governments' communicative responses to the pandemic. In their contributions to this volume, they examine a wide range of distinct attitudes and reactions facing the crisis. Today’s omnidirectional contact allowed by social media, with its load of contradictory rumors and fake news, often obliterates the citizens' ability to comprehend reality. The book frames a broad canvas on how government communication may deal with that and manage similar crises — bound to happen as climate changes and war menaces are generating more and more worries about the future of humanity. This makes this volume a must-read for scholars and students of political communication, health policies and communication, crisis marketing and communication. It will also be of utmost interest for practitioners and policy-makers from these fields willing to better understand government communication and its answer to global crises.

Author: Dieter Nohlen
Publisher: Oxford University Press
ISBN: 0199283583
Category : History
Languages : en
Pages : 618

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This volume continues the series of election data handbooks published by OUP. It presents the first ever compendium of electoral data for all 35 states in the Americas from their independence, or the introduction of universal male suffrage, to the present. Containing contributions from renowned scholars, Elections in the Americas is a highly authoritative resource for historical and cross-national comparisons of elections and electoral systems.