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Author: Roderick Moreland Kramer Publisher: SAGE ISBN: 9780761908616 Category : Business & Economics Languages : en Pages : 412
Book Description
This volume is a readily accessible compilation of current, original scholarly research in the area of power and influence in organizations. It offers a rich exploration of emerging trends and new perspectives.
Author: Emilio G. Muniz Castro Publisher: Taylor & Francis ISBN: 1040285643 Category : Language Arts & Disciplines Languages : en Pages : 851
Book Description
This Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 subject areas are covered, compiled by a team of international terminologists
Author: Anastasia Veneti Publisher: Springer ISBN: 3030187292 Category : Political Science Languages : en Pages : 294
Book Description
This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.
Author: Jennifer Stromer-Galley Publisher: ISBN: 0190694041 Category : Language Arts & Disciplines Languages : en Pages : 305
Book Description
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Author: Christopher Pich Publisher: Routledge ISBN: 1000257940 Category : Business & Economics Languages : en Pages : 166
Book Description
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives. It is important to consider different typologies of international political brands particularly as we have witnessed huge changes across political landscapes from Brexit, the rise of President Trump, the surge in populism and the development of sustainable-climate change movements. Given that there are many potential typologies and non-traditional political brands, this volume investigates different typologies and alternative political brands with the support of new and under-developed theoretical lens from multiple perspectives and contexts. These include Canada, Iceland, India, Indonesia and the United States of America. This book provides areas of reflection and explicit calls for further research, which in turn will advance insight into political brands and enhance our understanding of political marketing in action. This is a must-read guide for setting out the implications of theory and practice for multiple stakeholders including political marketers, political scientists, politicians, political party organizers, brand managers and scholars across a wide range of social science disciplines. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Author: Jean Blondel Publisher: Routledge ISBN: 1135179212 Category : Political Science Languages : en Pages : 353
Book Description
Social structure may historically have been of primary importance in accounting for the attitudes and behaviour of many citizens, but now changes in social structure have diminished the role played by class and religious affiliation, whilst the significance of personality in political leadership has increased. This volume explores, both theoretically and empirically, the increasingly important role played by the personalisation of leadership. Acknowledging the part played by social cleavages, it focuses on the personal relationships and psychological dimension between citizens and political leaders. It begins by examining the changes which have taken place in the relationship among citizens, the parties which they support and the leaders of these parties in a European context. The authors then assess how far the phenomena of ‘personalised leadership’ differ from country to country, and the forms which these differences take. The book includes comparative case studies on Britain and Northern Ireland, France, Italy, Poland, Japan and Thailand; it concentrates on eleven prominent leaders epitomising personalised political leadership: Thatcher, Blair, Mitterand, Chirac, Le Pen, Berlusconi, Bossi, Walesa, Lepper, Koizumi and Thaksin. This book will be of interest to students and scholars of political science, comparative politics and political leadership.
Author: Bruce Bimber Publisher: Oxford University Press ISBN: 9780198034575 Category : Political Science Languages : en Pages : 240
Book Description
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Author: Roderick Moreland Kramer
Author: Emilio G. Muniz Castro
Author: 
Author: 
Author: Anastasia Veneti
Author: Jennifer Stromer-Galley
Author: Christopher Pich
Author: Jean Blondel
Author: Karen Marie Mokate
Author: United States. Forest Service
Author: Bruce Bimber