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Author: Kenyon Blunt Publisher: Yorkshire Publishing ISBN: 1952320313 Category : Business & Economics Languages : en Pages : 255
Book Description
Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)
Author: Kenyon Blunt Publisher: Yorkshire Publishing ISBN: 1952320313 Category : Business & Economics Languages : en Pages : 255
Book Description
Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)
Author: Tom Hopkins Publisher: Made For Success Publishing ISBN: 1613397585 Category : Business & Economics Languages : en Pages : 35
Book Description
Studies show that about 90% of all small businesses fold in five years. All too often, business owners focus too heavily on products, facilities, and everything but the sales and marketing process. Yet, your ability to advertise, generate leads and close a high ratio of those leads is the engine that drives growth. Ten thousand companies rely on Tom Hopkins to teach them how to avoid sales and marketing mistakes and how to explode profits and create exponential growth. Now you can get in on the action too! In Tom’s eBook, titled 10 Biggest Sales and Marketing Mistakes, you can forgo years of trial and error, and chart your way towards meteoric success starting immediately!
Author: Robert F. Hartley Publisher: John Wiley & Sons ISBN: 9780471841654 Category : Marketing Languages : en Pages : 229
Book Description
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.
Author: William L. Shanklin Publisher: Lexington Books ISBN: 9780669248166 Category : Business & Economics Languages : en Pages : 180
Book Description
Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
Author: Zalfa Laili Hamzah Publisher: Partridge Publishing Singapore ISBN: 1543761801 Category : Business & Economics Languages : en Pages : 98
Book Description
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Author: Richard D. Czerniawski Publisher: BDN International ISBN: Category : Business & Economics Languages : en Pages : 435
Book Description
Praise for AVOIDING CRITICAL MARKETING ERRORS: HOW TO GO FROM DUMB TO SMART MARKETING: “Richard is at the very top of the list when it comes to people who can help someone understand how to be a great marketer.” Kurt Kane, EVP Chief Concept & Marketing Officer, at The Wendy’s Company “Richard reminds us vividly that marketing, now more than ever before, has a critical role to play in generating impact and lasting results.” - Didier Devaud, Vice President Global Marketing and Education iTero, Align Technology “AVOIDING CRITICAL MARKETING ERRORS is the de facto tool for all marketers to get smart(er) so they may elevate their business impact!” - Ben Cook, President, Acumen Learning “Experienced or not, this book will sharpen your saw and propel your ability to deliver results.” - Lisa Tollman, Executive Director, Amgen OVERVIEW: AVOIDING CRITICAL MARKETING ERRORS: How to Go from Dumb to Smart Marketing may offend marketers who don’t recognize they can do much more with marketing, and it will probably disturb those who are satisfied with the status quo. Marketing is underutilized and losing its relevance. Ignorance of proven principles and failure to adopt best practices and quality processes is at the root of the decline of marketing’s role and relevance in the present era. This decline is exacerbated by marketers not being held accountable or accepting accountability for providing a clear line-of-sight in driving financial outcomes and growing healthy brands. That’s not smart. It’s dumb marketing! Yet, in today’s “age of abundance and sameness,” where generally acceptable quality (GAQ) rules, smart marketing is more essential than ever. This book, written by Richard Czerniawski, a veteran career marketer, tackles critical marketing errors, those grave blunders, slip-ups and missteps, both of omission and commission, that not only lead to underperformance but further threaten marketing relevance and undermine brand potential. Importantly, it addresses what all marketers and their organizations need to do to achieve smart marketing, so it matters where it counts: in the marketplace. If you are one of those other marketers and senior managers who recognize they are, and/or marketing is, underutilized—regardless of the current level—and want to improve this situation, then this book will prove invaluable to you. If you are one of these marketers, you will not be offended by the content. Instead, it will provoke your thinking and assist you in your pursuit of achieving marketing excellence. More Praise for AVOIDING CRITICAL MARKETING ERRORS: HOW TO GO FROM DUMB TO SMART MARKETING: “Any smart marketer should read this book – now!” Gilberto Dalesio, Chief Commercial Officer, SIFI “I can attest that Richard’s focus on genuine marketing excellence delivers the incremental sales impact, ROI and accountability that everyone in the organization should demand.” - Peter Valenti, Division President, Hologic “This is a no-nonsense book with practical advice and plenty of examples on doing smart marketing from a successful, veteran marketer.” Santosh Chaturvedi, VP, New Products Planning & Portfolio Strategy, Global Oncology, EMD Serono “This book will make you laugh at outrageous gaffes, wince in recognition of your own mistakes, learn how to avoid marketing traps, and most importantly, put your brand on a bullet train headed straight for brand loyalty.” Robin Shapiro, Global President, TBWA/WORLDHEALTH
Author: RD king Publisher: 大賢者外語 ISBN: Category : Business & Economics Languages : en Pages : 33
Book Description
Are you making any of these 20 Internet marketing mistakes? The new frontier for marketing is no longer traditional media of print and television, more and more people are moving online in attempts to the next new thing online. Unlike traditional marketing the barrier to entry online are very small, start-ups often take this route as it is much more cost-effective and really the new in thing. There are many different strategies that you can follow for a successful marketing campaign depending on your niche, budget, and time frame but there are some universal truths that you need to follow. Marketing is about creativity and figuring out new and exciting ways to get your message across. What we are trying to do here is help you avoid the most common and typical mistakes people make. Internet Marketing is constantly evolving but one thing that you need to know it is marketing, which mean the basic principles of marketing are the same. The only difference is that the internet has provided such a different channel in which your company can express itself that sometimes people consider a whole different discipline. Inside this guide, you'll discover: 20 Internet marketing mistakes to avoid. Are you avoiding the use of blogging? It's a big part of content marketing to attract new leads and sales. Are you avoiding the real world and not connecting with others? One mistake to avoid if you don't just want to sound like another salesman.
Author: Thomas William Hutchison Publisher: Taylor & Francis ISBN: 0240823702 Category : Business & Economics Languages : en Pages : 306
Book Description
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential Internet presence needed for effective promotion, sales, and distribution. Author Tom Hutchison provides instructions on how to set up a website, as well as how to use the Internet to promote you or your client, and the website. Includes information on maximizing your site to increase traffic, online grassroots marketing tactics that will advance your career and how to best utilize social networking sites such as Facebook and Twitter. The accompanying website will keep you up-to-date, with online resources for web support. The author's blog is continuously updated to include the latest breaking techniques for promotion. * Provides instruction on promoting both music and the artist on the Internet, showing how to develop maximum online exposure * Offers guidance in website development, to save money by getting the site up and running right the first time * Understand how the Internet is used by experts in the music business, benefit from their experience to make the Internet a tool that works for you
Author: RD king Publisher: 大賢者外語 ISBN: Category : Business & Economics Languages : en Pages : 16
Book Description
Are you making these killer mistakes with your Facebook marketing? Here's what your new subscribers will learn in this report: Uncover the most common monster mistakes people make when marketing on Facebook! Find out the most shocking reasons people fail to get significant traffic from Facebook, andhow you can avoid the same fate! Discover the top tricks for making the most out of your marketing efforts on Facebook! Learn what Facebook visitors really want. (Once you get this right, your success will improve immediately!)
Author: Kenyon Blunt
Author: Kenyon Blunt
Author: Tom Hopkins
Author: Robert F. Hartley![A short course in international marketing blunders [electronic resource] PDF](https://books.google.com/books/content/images/frontcover/zz1L3nnNmMcC?fife=w80-h100)
Author: Michael White
Author: William L. Shanklin
Author: Zalfa Laili Hamzah
Author: Richard D. Czerniawski
Author: RD king
Author: Thomas William Hutchison
Author: RD king