Marketing Metaphors and Metamorphosis PDF Download

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Marketing Metaphors and Metamorphosis

Marketing Metaphors and Metamorphosis PDF Author: P. Kitchen
Publisher: Springer
ISBN: 0230227538
Category : Business & Economics
Languages : en
Pages : 246

Book Description
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
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