Basics of Marketing Management (Theory & Practice) PDF Download
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Author: Morgen Witzel Publisher: Routledge ISBN: 1134361726 Category : Business & Economics Languages : en Pages : 282
Book Description
Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including: * planning effective business strategy to meet goals * how successful marketing works * how organizations are structured and function * how to understand corporate finance * what affects how people work and effective human resources management * the importance of knowledge and culture. This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.
Author: Karl Moore Publisher: Routledge ISBN: 1135225907 Category : Business & Economics Languages : en Pages : 442
Book Description
‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Author: Pooja Deshmukh Publisher: Blue Rose Publishers ISBN: Category : Education Languages : en Pages : 256
Book Description
In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Author: Gwyneth Moore Publisher: A&C Black ISBN: 2940411875 Category : Business & Economics Languages : en Pages : 186
Book Description
Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Author: Dr. Nilesh Rameshchandra Berad Publisher: Thakur Publication Private Limited ISBN: 9357550186 Category : Education Languages : en Pages : 176
Book Description
Buy Basics of Marketing e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author: Brian Sheehan Publisher: Bloomsbury Publishing ISBN: 1350034207 Category : Business & Economics Languages : en Pages : 178
Book Description
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
Author: J. Paul Peter Publisher: McGraw-Hill/Irwin ISBN: Category : Business & Economics Languages : en Pages : 808
Book Description
Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Author: Rudani R.B.
Author: Rudani R.B.
Author: Morgen Witzel
Author: Karl Moore
Author: Bhavesh Vanpariya
Author: Pooja Deshmukh
Author: Gwyneth Moore
Author: Mccarthy E. Jerome
Author: Dr. Nilesh Rameshchandra Berad
Author: Brian Sheehan
Author: J. Paul Peter