Author: Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 576
Book Description
Marketing Information Guide
Author: Marketing and Managing Tourism Destinations
Author: Alastair M. MorrisonPublisher: Taylor & Francis
ISBN: 1000876160
Category : Business & Economics
Languages : en
Pages : 898
Book Description
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Government of Canada Publications, Quarterly Catalogue
Author: Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1470
Book Description
Handbook of Hospitality Marketing Management
Author: Haemoon OhPublisher: Routledge
ISBN: 1136399968
Category : Business & Economics
Languages : en
Pages : 566
Book Description
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
The Encyclopedia of Ecotourism
Author: David Bruce WeaverPublisher: CABI
ISBN: 0851993680
Category : Business & Economics
Languages : en
Pages : 682
Book Description
The Encyclopedia of Ecotourism provides an expert, state-of-the-art and comprehensive knowledge base of the rapidly growing global ecotourism sector. It is divided into eight major sections, and contains 41 chapters, individually authored by international researchers and practitioners in ecotourism. Each chapter combines theory and practice in a complementary way. The scope of the encyclopedia includes definitions and other contextual material, regional perspectives, venues, impacts, planning and management considerations, and issues associated with ecotourism businesses, research and training.
Resources in Education
Author: Managing and Interpreting D-Day's Sites of Memory
Author: Geoffrey BirdPublisher: Routledge
ISBN: 1317515714
Category : Business & Economics
Languages : en
Pages : 335
Book Description
More than seventy years following the D-Day Landings of 6 June 1944, Normandy's war heritage continues to intrigue visitors and researchers. Receiving well over two million visitors a year, the Normandy landscape of war is among the most visited cultural sites in France. This book explores the significant role that heritage and tourism play in the present day with regard to educating the public as well as commemorating those who fought. The book examines the perspectives, experiences and insights of those who work in the field of war heritage in the region of Normandy where the D-Day landings and the Battle of Normandy occurred. In this volume practitioner authors represent a range of interrelated roles and responsibilities. These perspectives include national and regional governments and coordinating agencies involved in policy, planning and implementation; war cemetery commissions; managers who oversee particular museums and sites; and individual battlefield tour guides whose vocation is to research and interpret sites of memory. Often interviewed as key informants for scholarly articles, the day-to-day observations, experiences and management decisions of these guardians of remembrance provide valuable insight into a range of issues and approaches that inform the meaning of tourism, remembrance and war heritage as well as implications for the management of war sites elsewhere. Complementing the Normandy practitioner offerings, more scholarly investigations provide an opportunity to compare and debate what is happening in the management and interpretation at other World War II related sites of war memory, such as at Pearl Harbor, Okinawa and Portsmouth, UK. This innovative volume will be of interest to those interested in remembrance tourism, war heritage, dark tourism, battlefield tourism, commemoration, D-Day and World War II.
Embracing and Managing Change in Tourism
Author: Bill FaulknerPublisher: Routledge
ISBN: 1134721676
Category : Business & Economics
Languages : en
Pages : 471
Book Description
Examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change.
Authorization of the USTTA
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Foreign Commerce and TourismPublisher:
ISBN:
Category : United States
Languages : en
Pages : 84
Book Description
Author: