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Author: C. S. Duncan Publisher: Forgotten Books ISBN: 9781528433761 Category : Business & Economics Languages : en Pages : 518
Book Description
Excerpt from Marketing Its Problems and Methods In the discussion of economic theory, commercial orga nization becomes a part of distribution, but overlaps into production. From a broad point of view, there are but two parts of the economic process; one is production, the other, consumption. If the creation of value is the essence of production, then the distributive process, since it does add value to economic goods, is a part of production. The best means of keeping the meaning clear is to think of economic goods moving from their source to the doors of the factory, or to the consumer, and from the doors of the factory to consumer, through the mechanism of com mercial organization. It includes all of the processes of transportation, storing, weighing, grading, buying, selling, etc. Commercial organization has to do primarily with the activities of the merchant; industrial organization has to do primarily with the activities of the manufacturer. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: C. S. Duncan Publisher: Forgotten Books ISBN: 9781528433761 Category : Business & Economics Languages : en Pages : 518
Book Description
Excerpt from Marketing Its Problems and Methods In the discussion of economic theory, commercial orga nization becomes a part of distribution, but overlaps into production. From a broad point of view, there are but two parts of the economic process; one is production, the other, consumption. If the creation of value is the essence of production, then the distributive process, since it does add value to economic goods, is a part of production. The best means of keeping the meaning clear is to think of economic goods moving from their source to the doors of the factory, or to the consumer, and from the doors of the factory to consumer, through the mechanism of com mercial organization. It includes all of the processes of transportation, storing, weighing, grading, buying, selling, etc. Commercial organization has to do primarily with the activities of the merchant; industrial organization has to do primarily with the activities of the manufacturer. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Melvin Thomas Copeland Publisher: Forgotten Books ISBN: 9780331721829 Category : Business & Economics Languages : en Pages : 374
Book Description
Excerpt from Marketing Problems Many of the problems stated here already have been used in the class work in Marketing in the Gradu ate School of Business Administration, Harvard Uni versity, and it is for this class that the book primarily is published. The subject of Marketing, as a field of scientific study and instruction, is in its early stages of development. Consequently, the treatment of topics taken up in this book is far from perfect. This is to be considered a preliminary stage in the systematic development of the subject by the problem method of instruction. Further study and experience will doubt less show many opportunities for improvement and refinement. The problems are selected to illustrate specific points, to be developed by analysis and discussion. Although frequently the identity of the individual com pany or establishment is disguised, the cases are based upon actual business experience. The problems are in the form in which they come before business men. I wish to acknowledge my indebtedness to my former colleague, Mr. Paul T. Cherington, with whom it was my pleasure to discuss several of these problems during the years that we were both engaged in teach ing this subject. To Dr. Edwin F. Gay, former Dean of the Harvard Business School, I owe a deep debt of gratitude for the constant encouragement and inspira tion that he gave me in the study of Marketing. The actual completion of this undertaking has been due in large measure to the friendly interest and enthusiastic encouragement of Dean Wallace B. Donham. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: C. S. Duncan Publisher: ISBN: 9781330001066 Category : Business & Economics Languages : en Pages : 518
Book Description
Excerpt from Marketing Its Problems and Methods This book has been written to meet the need in schools and colleges for a text covering the general methods and problems of marketing raw materials, farm products and manufactured goods. A broad survey of these methods and problems is is a necessary foundation for more specialized studies, for the same reason that a broad survey of economic principles should precede courses in banking, transportation, or labor problems. Raw materials and farm products form the best means of studying marketing methods functionally. The distributive machinery for handling them is not only more complex than that for manufacturing goods, but the activities are also more highly specialized, and the functions more clearly defined. For this reason, the discussion in Part I deals with the marketing of these commodities from a functional point of view. The marketing of manufactured products presents a series of problems so complex, so distinct in character, and yet so immediate and practical in every way, that it may be studied by the "problem method." It is for this reason that Part II treats the marketing of finished products largely by means of a progressive series of problems. In this way variety is secured without losing sight of the fact that the entire economic process is a more or less continuous one. Influences affecting the marketing of raw materials and farm products are often reflected in the marketing of finished goods. The reverse is also true. The method of presentation in this discussion takes due cognizance of this fact. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: L. D. H. Weld Publisher: Forgotten Books ISBN: 9781528161367 Category : Business & Economics Languages : en Pages : 498
Book Description
Excerpt from The Marketing of Farm Products This book aims to set forth the fundamental princi ples of market distribution as applied to the marketing of agricultural products. It begins by pointing out the place that marketing occupies in the general field of economics, and by applying accepted economic princi ples to the marketing process. It then explains the general organization and methods of marketing, begin ning with marketing at country points, and passes on to a description of the methods and functions of the various classes of wholesale dealers. After describing the factors affecting the cost of marketing, illustrated by data concerning the marketing of certain products, a number of special problems are treated, such as price quotations, transportation, future trading, inspection and grading, public markets, cooperative marketing, etc. The author has attempted to describe the marketing organism as it is, and has made no effort to propose any definite or comprehensive program for improve ment; investigations of marketing practices have not proceeded far enough as yet to make any such program possible. It has also been the aim of the author to treat the subject, not from the point of view of any particular class of people interested in the problem, but as a dispassionate outsider who tries to get a compre hensive view of the whole subject. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Melvin Thomas Copeland Publisher: ISBN: 9781330247501 Category : Business & Economics Languages : en Pages : 375
Book Description
Excerpt from Marketing Problems The purpose of this book is to provide concrete problems in marketing for use in instruction. Many of the problems stated here already have been used in the class work in Marketing in the Graduate School of Business Administration, Harvard University, and it is for this class that the book primarily is published. The subject of Marketing, as a field of scientific study and instruction, is in its early stages of development. Consequently, the treatment of topics taken up in this book is far from perfect. This is to be considered a preliminary stage in the systematic development of the subject by the problem method of instruction. Further study and experience will doubtless show many opportunities for improvement and refinement. The problems are selected to illustrate specific points, to be developed by analysis and discussion. Although frequently the identity of the individual company or establishment is disguised, the cases are based upon actual business experience. The problems are in the form in which they come before business men. I wish to acknowledge my indebtedness to my former colleague, Mr. Paul T. Cherington, with whom it was my pleasure to discuss several of these problems during the years that we were both engaged in teaching this subject. To Dr. Edwin F. Gay, former Dean of the Harvard Business School, I owe a deep debt of gratitude for the constant encouragement and inspiration that he gave me in the study of Marketing. The actual completion of this undertaking has been due in large measure to the friendly interest and enthusiastic encouragement of Dean Wallace B. Donham. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Paul Dulaney Converse Publisher: Kessinger Publishing ISBN: 9781104293659 Category : Literary Collections Languages : en Pages : 676
Book Description
This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
Author: National Marketing Service Workshop Publisher: Forgotten Books ISBN: 9780265031728 Category : Languages : en Pages : 290
Book Description
Excerpt from New Methods and Tools for Improving Agricultural Marketing: A Report of the National Marketing Service Workshop at Biloxi, Mississippi, November 15, 16, and 17, 1960 The material herein constitutes the proceedings of the annual marketing service workshop held at Biloxi, Miss., in November 1960 by State departments of agriculture in cooperation with the Liaison Office, Agricultural Marketing Service, U. S. Department of Agriculture. The proceedings have been printed annually as a working tool for the guidance of marketing service workers in the States taking part in the matching fund program. In 1960, 40 States were cooperating in the matching fund marketing service program, and nearly all of them were represented at the workshop. Activities carried on by the States under the program, marketing service problems encountered and anticipated, and possible solutions for these problems were discussed in general sessions and in meetings of special work groups dealing with specific commodities or groups of commodities and Specific functions in marketing. This publication contains condensed versions of the speeches and of the conclusions reached by the work groups. The theme for the 1960 workshop was Methods and Tools for Improving Agricultural Marketing. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Ralph Starr Butler Publisher: Forgotten Books ISBN: 9781528033824 Category : Business & Economics Languages : en Pages : 372
Book Description
Excerpt from Keting Methods, Vol. 5 The problem Of marketing must be solved by every successful business enterprise. In all businesses the profits ultimately depend on the ability to sell goods or services advantageously. A trading industry has only two phases, buying and selling; no matter how closely and carefully it may buy, it must finally look for its profits to the development of effective and eco nomical methods Of selling. A factory may possess every facility for maximum production at minimum cost, but unless the selling methods are carefully de signed to meet the peculiar requirements Of the prod uet and Of the market, the business cannot be con ducted at a profit. The professional man and the business house dealing chiefly in services instead of goods likewise find the basis of profit largely in the ability to get in touch with those who need what they have to Offer and in satisfying that need in the most satisfactory manner. Marketing problems are uni versal in business, and no one in any commercial ac tivity can afford to ignore them. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: Fred E. Clark Publisher: Forgotten Books ISBN: 9781527933835 Category : Business & Economics Languages : en Pages : 586
Book Description
Excerpt from Principles of Marketing Establishing business connections, 55 Facilities of whole sale markets, 55; Distribution from central markets, 56; Classes of markets, 58; Functions of wholesale markets, 62; Central markets, 62; Dispersion from central markets, 65; Primary markets, 66; Seaboard markets, 67; Cotton and wool markets, 67: Exchanges and auction companies, 68; Jobbing markets. 69; Both jobbing and central markets in some cities, 70; The retail market, 71; Summary, 72. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: United States Department Of Agriculture Publisher: Forgotten Books ISBN: 9780428085193 Category : Business & Economics Languages : en Pages : 30
Book Description
Excerpt from Marketing Activities: September-October 1946 Title II makes possible, in the language of the law, a scientific approach to the problems of marketing, transportation. And distribution of agricultural products similar to the scientific methods which have been utilized so successfully during the past 8 years in connection with the production of agricultural products. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author: C. S. Duncan
Author: C. S. Duncan
Author: Melvin Thomas Copeland
Author: C. S. Duncan
Author: L. D. H. Weld
Author: Melvin Thomas Copeland
Author: Paul Dulaney Converse
Author: National Marketing Service Workshop
Author: Ralph Starr Butler
Author: Fred E. Clark
Author: United States Department Of Agriculture