Author: United States. Department of TransportationPublisher:
ISBN:
Category : Federal aid to minority business enterprises
Languages : en
Pages : 208
Book Description
Marketing Information Package
Author: United States. Department of TransportationPublisher:
ISBN:
Category : Federal aid to minority business enterprises
Languages : en
Pages : 208
Book Description
Department of Transportation Marketing Information Package
Author: United States. Department of TransportationPublisher:
ISBN:
Category : Federal aid to minority business enterprises
Languages : en
Pages : 328
Book Description
Marketing Information Guide
Author: The Marketer's Guide To Successful Package Design
Author: Herbert MeyersPublisher: McGraw Hill Professional
ISBN: 9780844234380
Category : Business & Economics
Languages : en
Pages : 316
Book Description
It all comes down to a critical ten seconds--when it's just your product and your customer face to face. The time when all your time and effort and expense either pay off in a sale or turn to dust as the customer rejects your product for another. Here, two top brand identity and package design experts show how to create packaging solutions that win the customer during first contact.
Python for Marketing Research and Analytics
Author: Jason S. SchwarzPublisher: Springer Nature
ISBN: 3030497208
Category : Computers
Languages : en
Pages : 272
Book Description
This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.
Marketing Information Products and Services
Author: International Development Research Centre (Canada)Publisher: IDRC
ISBN: 0889368171
Category : Business & Economics
Languages : en
Pages : 483
Book Description
Contributed articles presented at a workshop held in 1994.
MARKETING RESEARCH, STRATEGIES AND DECISION PROCESS: AN INTERFACE (A Case Study on Medical Tourism)
Author: Dr. PANKAJAKSHI RPublisher: Archers & Elevators Publishing House
ISBN: 9388805038
Category : Antiques & Collectibles
Languages : en
Pages : 320
Book Description
Marketing Research Report
Author: Energy Impacts of Transportation Systems Management Actions
Author: Essentials of Marketing Research
Author: Kenneth E. ClowPublisher: SAGE
ISBN: 1412991307
Category : Business & Economics
Languages : en
Pages : 521
Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.