Marketing in Switzerland PDF Download

Author: Mark Tauber
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 24

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Book Description

Author: Christian H. Kalin
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 774

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Book Description
The Switzerland Business & Investment Handbook covers all key aspects of conducting business, investing and living in Switzerland. It is a unique reference manual featuring over thirty separate chapters, each of them concise and to the point, providing the information that really matters. Besides an introduction to Switzerland's historical, political, social and economic framework, the book covers the Swiss legal system, company and contract law, intellectual property law, personal and corporate taxation, VAT, international tax aspects, real estate, residence, the social security and pension system, Swiss annuities and life insurance, corporate and private banking, and other important subjects. Overview tables, useful checklists, portraits of the Swiss cantons, a bibliography, a comprehensive facts and figures section, as well as a clearly organized address section, make the handbook user-friendly and practice-oriented. The book is aimed at: Company executives who wish to have a clear overview of the legal, tax and economic framework in Switzerland Investors and entrepreneurs interested in investing and doing business in Switzerland Tax and legal advisors, business consultants and fiduciaries English-speakers living, working or doing business in Switzerland

Author: World Bank
Publisher: World Bank Publications
ISBN: 1464814414
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Seventeen in a series of annual reports comparing business regulation in 190 economies, Doing Business 2020 measures aspects of regulation affecting 10 areas of everyday business activity.

Author: Jean-Pierre Jeannet
Publisher: Springer Nature
ISBN: 3030652874
Category : Business & Economics
Languages : en
Pages : 579

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Book Description
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. ‘Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies -- without any preconceived notions. The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices. Matti Alahuhta, Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies, Helsinki, Finland Start-up entrepreneurs need proven models from industry which demonstrate the various paths to success. “Masterpieces of Swiss Entrepreneurship” provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive. Gina Domanig, Managing Partner, Emerald Technology Ventures, Zurich

Author: R. James Breiding
Publisher: Profile Books
ISBN: 1847658091
Category : Business & Economics
Languages : en
Pages : 751

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Book Description
Why has Switzerland - a tiny, land-locked country with few natural advantages - become so successful for so long at so many things? In banking, pharmaceuticals, machinery, even textiles, Swiss companies rank alongside the biggest and most powerful global competitors. How did they get there? How do they continue to refresh themselves? Does the Swiss 'Sonderfall' (special case) provide lessons others can learn and benefit from? Can the Swiss continue to perform in a hyper-competitive global economy? Swiss Made offers answers to these and many other questions about the country as it describes the origins, structures and characteristics of the most important Swiss companies. The authors suggest success is due to a large degree to sound entrepreneurial thinking and an openness to new ideas. And they venture a surprising forecast on the country's ability to keep pace in an age of globalisation.

Author: Yvonne Guo
Publisher: World Scientific
ISBN: 9814651419
Category : Political Science
Languages : en
Pages : 350

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Book Description
The cases of Singapore and Switzerland present a fascinating puzzle: how have two small states achieved similar levels of success through divergent pathways? Are both approaches equally sustainable, and what lessons do they hold for each other? While Singapore is the archetypal developmental state, whose success can be attributed to strong political leadership and long-term planning, Switzerland's success is a more organic process, due to the propitious convergence of strong industries and a resilient citizenry. Yet throughout the course of their development, both countries have had to deal with the dual challenges of culturally heterogeneous populations and challenging regional contexts. Edited by Yvonne Guo and Jun Jie Woo, with forewords from Ambassadors Thomas Kupfer and Tommy Koh, Singapore and Switzerland: Secrets to Small State Success features contributions from distinguished scholars and policymakers who explore the dynamics of two small states which have topped international rankings in a dazzling array of policy areas, from economic competitiveness to education to governance, but whose pathways to success could not be more different.

Author: Christine Trampusch
Publisher: Taylor & Francis
ISBN: 1136815023
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
The book provides the first systematic overview of Swiss political economy in comparative perspective. It provides an analysis of major socio-economic institutions, economic actors, economic and social policies, and political institutions and their recent changes.

Author: Bodo B. Schlegelmilch
Publisher: Springer Nature
ISBN: 3030906655
Category : Business & Economics
Languages : en
Pages : 440

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Book Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitable video resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter- Open Ended Questions - A comprehensive multiple choice test bank with solutions

Author: Thomas Moser
Publisher: Springer Science & Business Media
ISBN: 9780792379928
Category : Capital market
Languages : en
Pages : 342

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Book Description
The Economic and Monetary Union (EMU) is an event of historic proportions with far-reaching implications in the years to come. The essays in this collection provide an analysis of several theoretical and policy issues associated with these implications. They are organized under four broad issues. Firstly, the likely consequences of the euro for the international monetary system is analyzed, and its role as an international currency and the level and long-run volatility of its rate of exchange against other major currencies is explored. Secondly, the potential long-run impact of the EMU on European capital markets, diversification opportunities, and the analytical framework for equity and fixed income analysts are explored. Thirdly, macroeconomic policy issues resulting from the institutional design of EMU are investigated. Finally, the possible impact of EMU on countries outside the euro area is discussed, particularly on countries in Central and Eastern Europe, in the Mediterranean basin, in Africa, and in the Middle East.

Author: Simone Weinert
Publisher: GRIN Verlag
ISBN: 3638713709
Category : Business & Economics
Languages : en
Pages : 132

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Book Description
Diploma Thesis from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Stralsund University of Applied Sciences, 102 entries in the bibliography, language: English, abstract: Tourism has been a growth market, with chances and risks, for a long time. Due to growing travel experiences tourists are becoming more and more critical and demanding. Thinking of this and the merging Europe, tourism destinations have to offer touristic services supplies, that can make them - also internationally - competitive. Destinations have to react to these new expectations, because only satisfied guests are happy visitors, who are willingly to come back or to speak positively about their experiences. Considering the dynamics of market trends it becomes more and more important for the service branch tourism to stand up against the needs and desires of the guests. Only with corresponding offers it will be possible to reach the demanding customers. In consideration of the growing visitor numbers from Switzerland the destination K hlungsborn aims at preparing itself to enter this market. To do so, in the long-run, it is necessary to follow a strategic planning, that shows which ways have to be gone to accomplish the striven aims. This book gives an in-depth analysis of the market situation, marketing strategies and the implementation of a concept to enter the Swiss market.